CEO Message

With the introduction of a new product, the announcement of this year’s Impactful Actions Award, connecting with you through our newsletter, podcasts and participation in conferences, 2022 has been an eventful year for Profound Impact – one that we reflect on with pride. Our newsletter this month offers a reflection on highlights from 2022, introduces a new story of impact featuring Claudette McGowan, and explains how you can get involved in our 2nd annual giving campaign – the 12 Days of Impact.

In a recent team meeting, we revisited our mission statement: Connecting great people to do great things. In the 4+ years I have led Profound Impact, there has been plenty of change in the evolution of our products and the business itself, but our mission statement still holds true – it’s what guides our work daily and rallies our team towards results. Our mission has grown and evolved with us, which is a testament to its strength. Led by our mission, we approach 2023 with great energy on our path to create connection and profound impact. 

To the Profound Impact team and all members of our growing community, thank you for your support and engagement throughout the past year. We look forward to presenting the exciting initiatives Profound Impact has planned for 2023, including a new section in our newsletter focusing on ground-breaking researchers and research programs and new ways to connect great people to do great things.

All the best in the remaining weeks of 2022!

Sherry Shannon-Vanstone

Claudette McGowan

Claudette McGowan

Founder and CEO, Protexxa and Chair, CILAR

Claudette McGowan’s first mentor was her mother, a nurse who believed strongly in the importance of caring for and helping people. “There was always someone staying with our family, whether from the church or a family member,” she recalls. As a global information technology leader, entrepreneur, and mentor, Claudette puts into practice what was modelled by her mother by providing opportunities for participation, prosperity, and leadership.  

A graduate of Lakehead University and Athabasca University, with certifications from Ontario Tech University, York University, Harvard, and the University of Toronto’s Rotman School of Management, and an honorary doctorate from Carleton University, Claudette broke barriers as she advanced in her career. In 2020, Toronto Life recognized her as one of the city’s Top 50 Most Influential Torontonians. Digital Finance Institute honoured her as one of the Top 50 Canadian Women in FinTech, and the Women’s Executive Network recognized her as one of the Top 100 Most Powerful Women in Canada. In 2022, Claudette received the DMZ Woman of the Year Award and NACO, the National Angel Capital Organization, named her as a Nation Builder of the Year in Canada.  

In 2022, Claudette followed a calling to become an entrepreneur and founded Protexxa, a cybersecurity platform that leverages Artificial Intelligence to rapidly identify, evaluate, predict, and resolve cyber issues.  “Cybercrime has quadrupled since the pandemic” notes Claudette. “Through Protexxa, I can work with people around the world to help them assess cyber threats, train them to reduce cyber vulnerabilities and strengthen cyber capabilities.”

Fundamental to all of Claudette’s work is ensuring that support systems are in place for everyone, regardless of race, gender or age, in order to thrive and progress.  “There are 3.5 million open cybersecurity jobs in the world, 25,000 of them in Canada.  My goal is to create more cyber leaders,” she said.

To this end, Claudette helped found and is currently the chair of the Coalition of Innovation Leaders Against Racism (CILAR), a group of senior Canadian business leaders committed to fighting systemic racism within the innovation economy.  CILAR was founded in 2020 to engage all people to participate in the growing innovation economy, which will soon represent half of the global GDP and workforce.  At CILAR, Claudette is one of the leaders overseeing the effort to focus on increasing access and opportunity for Black, Indigenous and People of Colour.  (BIPOC) men and women through five integrated pillars: 

Youth Development

Carve pathways for BIPOC Youth in the innovation economy through mentorships and access to programs that lead to meaningful employment.

Job Opportunities

Provide transformational employment opportunities.

Venture and Capital Support

Offer access to capital and programs to entrepreneurs seeking opportunities to grow their ideas into viable, sustainable and global platforms through BIPOC Venture Capital Funds.

Community and Leadership

Strengthen all communities by connecting Canada’s established innovators with aspiring innovators.

Inclusive Innovation and Technology

Establish technology and data standards to develop innovation enablers for both consumer and business purposes.

To help women succeed in the technology industry, Claudette recently helped launch the women-focused archangel fund, Phoenix Fire.  These angel-stage investment funds apply a systematic, disciplined approach to investing in women entrepreneurs across Canada. Phoenix Fire offers active portfolio management with experienced angel investors as well as access to high-potential, talented, entrepreneurial women.

When asked about the most significant point of her more than 20 years as a global information technology leader, Claudette points to her decision to leave her role as l Global Executive Officer of Cybersecurity at TD Bank to found Protexxa. “I saw a problem and an opportunity to offer solutions. I decided to go for it by building a new cyber platform and a phenomenal team. It’s been the most rewarding experience of my lifetime.”

Claudette McGowan has made outstanding contributions as a technology leader, mentor and entrepreneur.  Her work to increase access to careers in technology across Canada for BIPOC youth and innovators and to women, to train people to create cyber capabilities, and to foster a new generation of cyber leaders truly makes a profound impact for millions of people around the globe.

You can see more of Claudette’s work with CILAR and her recognitions over the years in the visualizations below.

Do you have an Impact Story to share? Reach out to us at connections@profoundimpact.com for a chance to have your story featured in an upcoming newsletter!

CEO Message

I’d like to start by thanking everyone who joined us on September 14 for the third annual Profound Impact Day! We have been building a strong community of supporters over the years and I can’t thank you enough for being such an important part of our impact story.This year, on Profound Impact Day 2022, our team launched Research Impact, a unique and targeted service to automatically match grants to researchers. The Profound Impact team launched Research Impact to solve the challenge of clumsy, manual systems that aren’t digitally enabled to deliver fast, accurate matching capabilities.  

Profound Impact’s unveiling of Research Impact in 2022 follows the launch of Career Impact in 2021, and 2020’s Connection Impact, all of which utilized data driven solutions to support organizations looking to make an impact. Each step in Profound Impact’s evolution remains deeply founded in the academic community while honing in on the most persistent challenge to solve. Our team looks forward to growing our Research Impact pilot project to bring our proprietary algorithms to universities around the world! 

As Profound Impact continues to accelerate forward, I had the opportunity to sit down with the Startup Canada Podcast to discuss the company’s journey, the importance of women and their contributions to STEM, and my experience as a leader and entrepreneur in the tech industry. I can’t wait to share this episode with you. 

This month, the Profound Impact team is attending two conferences. The annual THINK Conference (October 19-20) and the CAN-CWiC Canadian computing conference for Women in Technology (October 21-22). We look forward to meeting you there! 

This month’s Impact Story highlights the amazing story of Kehkashan Basu, M.S.M. who was the winner of this year’s Impactful Actions Award. At just 22 years old, Basu has already made a tremendous impact on our world. We were so inspired by her work through her organization, Green Hope Foundation, and know that you will be too!  

September 14 was and always will be a day to remember and reflect. Your support made recognizing global leaders and changemakers both powerful and memorable! 

As always, we are thankful for your ongoing support and engagement.

Kehkashan Basu

Kehkashan Basu, MS.M.

Founder/President, Green Hope Foundation

A humanitarian with a passion for empowering vulnerable communities, Kehkashan Basu, M.S.M., founded her own charitable organization at the age of 12 in Toronto, Ontario. Now, 10 years later, Green Hope Foundation works across 26 countries, helping more than 300,000 vulnerable women and girls live in a world where all voices are valued. Basu believes that every child has the right to education regardless of their gender, to a clean environment, and the freedom to decide their own destiny.

“I started at a time when advocacy for sustainable development didn’t involve the people who should be included in the process,” Basu said. “I really wanted to change that. Green Hope Foundation came about to address this lack of inclusivity. Over the last decade, working with my team on the ground, as well as engaging with those at the highest levels of policymaking, we’ve really seen our impact grow.”

Basu said Green Hope Foundation is focused on three pillars: sustainability, society and environment. They follow an intersectional approach, recognizing all three pillars in their work. 

“The first actions we really took were with education for sustainable development, reaching out to schools and trying to get children involved,” Basu said. “We also got involved in ground level actions, like tree planting and conducting clean ups.”

Basu started her advocacy journey by planting a tree on her eighth birthday, which falls on June 5: World Environment Day. The United Nations noticed her work and invited Basu to speak at one of the largest sustainable development conferences at the time, Rio+20, in 2012. 

“I grew up seeing my parents giving back to people and the planet their whole lives,” Basu said. “I thought everyone was doing something good for the environment and for their community. But, slowly and steadily, I realized there were a lot of other inequities in our world. There was a tremendous lack of inclusivity of children and women in achieving a sustainable world.” 

Green Hope Foundation has seen a tremendous amount of growth since it began a decade ago. The group has planted 950,000 trees so far and hopes to hit 1 million by the end of the year. 

“We are learning and growing every single day,” Basu said. “We understand that our work can really never stop. Even if we do achieve a sustainable world, we have to do something to maintain that.”

In 2015, Green Hope Foundation installed solar panels to an area in western India with no access to electricity. The panels are still in use today, and have helped the area thrive.

“We have an energy system that enables farming, we have a full solar grid for their schools,” Basu said. “The children, and the girls specifically, are getting lessons in STEM in a solar-powered computer lab.”

The organization plans to continue expanding into the future, upscaling current projects and thinking of new ways to engage. “We want to continue to educate the younger generation about why it’s important to care for the community and the planet,” Basu said. 

Basu received her undergraduate degree at the University of Toronto, majoring in environmental studies and minoring in women and gender studies and physical and environmental geography. “Those subjects were a no-brainer for me,” she said. “I wanted to get a degree in something that I was passionate about.” Now, Basu is in her first year of her MBA at Cornell University. By specializing in business, she hopes to engage the private sector in the work of Green Hope Foundation in the future. 

Last month, Basu was named the winner of the 2022 Impactful Actions Award, an annual award presented by Profound Impact™ Corporation to recognize individuals who are inspiring collaborative solutions to difficult global problems.

“It’s a huge honour,” Basu said. “I really like that it’s focused on impact, because it’s a motivation for me to continue to do more, create more impact and inspire others.”

You can see highlights of Basu’s education and accomplishments in the visualizations below:

You can see highlights of the work of Green Hope Foundation in the visualizations below:

Do you have an impact story to share? Let us know at connections@profoundimpact.com for a chance to be featured in an upcoming newsletter!

Impactful Actions Award Finalists

Environmental activists, scientists, and government advocates – the finalists for the 2022 Impactful Actions Award are global leaders exemplifying collaboration while making a positive impact on the world around us. The Impactful Actions Award is presented annually and celebrates individuals who inspire collaborative solutions to difficult global problems.

We’d like to introduce this year’s finalists (in alphabetical order) and provide three short stories of impact. The winner will be announced on September 14th at the 3rd annual Profound Impact Day. 

L-R (In Alphabetic Order) Kekashan Basu, M.S.M., Dr. Mona Nemer, Dr. Neil Turok

Kehkashan Basu, M.S.M.

Kehkashan Basu, M.S.M., began her commitment to making the world a better place when she was a child. 

“When I was seven, I saw an image of a dead bird with its belly full of plastic. That was very disturbing to me,” Basu said. “I realized that I had to do something to stop that from happening again.” 

She planted her first tree at eight years old and founded her own humanitarian organization, the Green Hope Foundation, at the age of 12. The foundation is now celebrating its 10th anniversary.

“I wanted to be able to bridge that lack of inclusivity and really empower those who don’t have access to bringing about change in their own spheres of influence,” Basu said. 

The Green Hope Foundation is a global social enterprise working across 26 countries impacting more than 300,000 people. The group works closely with vulnerable communities, bringing them education for sustainable development, and turning that education into ground-level actions focused on water, sanitation, clean energy and food security. 

“Overall, we’re working to create an equal and peaceful society so that we are able to really leave no one behind and ensure a life of dignity for all,” Basu said. 

Mentorship and collaboration are at the heart of Green Hope Foundation’s work. “You can’t do this on your own,” Basu said. “You need to be able to work with others, share best practices, see where they’re succeeding, and learn from that as well. It’s really about joining hands to bring our effort together, because at the end of the day, it’s our common humanity, it’s our common planet.”

Basu hopes her work through Green Hope Foundation will continue to inspire people to give back to their community and protect the planet. “We want the Green Hope Foundation to be in every country, ensuring we’re able to change the mindsets of those all across society.”

The visualization below showcases Basu’s past accomplishments and awards:

Dr. Mona Nemer

A leader in providing scientific advice for policy development, Dr. Mona Nemer was named Chief Science Advisor to Prime Minister Justin Trudeau in 2017. In her role, Dr. Nemer helps to ensure that science is taken into consideration in government decision-making.

“Increasing the visibility and understanding of science is an important aspect of the work of my office, as it helps provide people with the tools they need to make good decisions for their lives,” Dr. Nemer said. 

As Chief Science Advisor, Dr. Nemer is responsible for offering expert advice on key scientific issues. She also assesses how the federal government supports quality scientific research and recommends ways to improve that support. “Science is our best tool for understanding and being able to make predictions about the world,” she said. 

Prior to taking on the role of Chief Science Advisor, Dr. Nemer was Vice President of Research and Director of the Molecular Genetics and Cardiac Regeneration Laboratory at the University of Ottawa. A leader in molecular cardiology, Dr. Nemer has discovered several genes associated with development and function of the heart. Her research has contributed to further development of diagnostic testing for heart failure and genetic birth defects. 

Dr. Nemer has served on multiple national and international advisory committees and boards, including as an Executive Committee Member of the COVID-19 Immunity Task Force. Dr. Nemer put together the COVID-19 expert panel, bringing together researchers and practitioners to provide multidisciplinary advice on aspects of the covid pandemic from infectious disease research and disease modelling to behavioural sciences. The panel helped to bring emerging scientific information about COVID-19 to the Prime Minister and Cabinet in a timely manner to ensure Canada was handling the pandemic in the most effective way possible.

“We saw scientists step up and not only provide advice to governments, but communicate and explain science to the public on a variety of issues,” Dr. Nemer said. “That is because there was really no aspect to the health crisis that shouldn’t be informed by science.”

Dr. Nemer’s work has expanded and diversified scientific advice provided to the federal government by establishing a multidisciplinary network of federal scientific advisors. She worked to help create the Interdepartmental Indigenous STEM Cluster to inform and advance Indigenous innovation in natural science stewardship. Dr. Nemer has a strong commitment to educating the next generation of scientists, supervising more than 100 graduate and postgraduate students around the world during her time in academics. Now, as Chief Science Advisor, she continues to help develop young scientific minds through her pan-Canadian youth council, which provides evidence-based input on scientific issues affecting young people.

The visualization below showcases Dr. Nemer’s past accomplishments and awards:

Dr. Neil Turok 

After spending years as a theoretical physicist, Dr. Neil Turok wanted to do something to give back to his home continent and to the global scientific community. Nearly two decades ago, he was prompted by his father to write up a concept note describing his idea for a new kind of centre for advanced scientific training, in Africa. The note was shared with a range of interested parties and the African Institute for Mathematical Sciences (AIMS) was born. Dr. Turok, now the Higgs Chair of Theoretical Physics at the University of Edinburgh, was a Professor at the University of Cambridge when AIMS’ first centre was launched in Cape Town, South Africa.

“As a theoretical physicist and a cosmologist, I don’t exactly work on useful things. I work on what happened at the Big Bang and where the universe is going,” Dr. Turok said. “Just about the only useful thing I could do was teach people math, computing and related skills.”

Students travel from across Africa to take part in the program, where they learn from the best lecturers from around the world. Now, more than 19 years since its inception, AIMS graduates over 350 students at Master’s level each year, at centres in Cameroon, Ghana, Rwanda, Senegal and South Africa.

“As soon as we started, we were overwhelmed with the enthusiasm of the students,” Dr. Turok said. “They said, ‘this is a totally life-changing experience.’ And then all of the international lecturers who came to teach them said, ‘this is the best teaching experience I’ve ever had, because suddenly I’m with these super enthusiastic students from many different cultures and backgrounds.’”

Spots at AIMS are fully funded, including travel, medical insurance, accommodation and tuition. Students make meaningful connections with like-minded scientists around the world. Most go on to lecturing positions at African universities or into industry.

“These students come, in general, from very disadvantaged backgrounds. They come to us because they can’t afford to pay for a scholarship to go overseas to Europe or the U.S. for further study,” Dr. Turok said. “AIMS provides an environment where they can really thrive.”

Dr. Turok said AIMS plans to create five more centres in the next 10 years, scaling up its postgraduate training and research as well as teacher training and STEM high school programs. Dr. Turok predicts a wave of highly motivated young African scientists entering and positively impacting global science. 

The visualization below showcases Dr. Turok’s past accomplishments and awards:

Do you have an impact story to share? Let us know at connections@profoundimpact.com for a chance to be featured in an upcoming newsletter!

Charmaine Dean

Dr. Charmaine Dean

Vice President, Research & International, University of Waterloo

A leading researcher in disease mapping innovation, Dr. Charmaine Dean uses spatial analysis to solve large, capacity-related problems. 

“My research has all been in big files, big questions – firefighting, fire science, forest ecology,” Dr. Dean said. “I led a national network related to understanding fire on the landscape and how we should deal with it, given that it was such an important question for Canada and it still is.” Prior to researching fire science, Dean worked with the Ministry of Health in British Columbia to analyze a flareup in suicides in one region. “I wondered, ‘how bad is it compared to the rest of the province? Can you do some analysis to understand where we should pull resources from in order to put more resources into child suicide?’” she said. Now, as the COVID-19 pandemic has progressed, Dean is using analytics to predict hospital capacity concerns and monitor COVID-19 case counts and wastewater signals.

Dean, who is Vice President, Research and International at the University of Waterloo,  is no stranger to the Waterloo Region. After completing her undergraduate degree at the University of Saskatchewan in 1980, she moved to the University of Waterloo for her graduate work, earning a masters degree in 1984 and a doctorate degree in 1988. “It was sort of a circle coming back here,” Dean said. She was drawn to the role at the University of Waterloo because the institution is working to develop an innovation ecosystem. “The whole region has grown tremendously in terms of entrepreneurship and innovation, especially the student ventures coming forward,” Dean said. “There’s a pulse of excitement related to that.”

Dean began her academic career at the University of Calgary before moving further west to join Simon Fraser University. In her time at Simon Fraser University, Dean had an integral role in establishing the Faculty of Health Sciences. “A lot of intentional and deliberate work was shaping this faculty,” she said. “We created three new programs that were completely oversubscribed.” Dean said the school expected to have 10 or 15 students in that first year, but ended up receiving 300 applications. “You can’t turn them away, because if you turn them away, you’re now telling them, don’t bother coming here.” Dean also helped dismantle a faculty at the school, which brought with it a different set of challenges. Dean said she focused on listening to peoples’ concerns throughout the dismantling process.

Dean returned to Ontario in 2011, serving as Dean of Science at Western University from 2011 to 2017. “That was such a privilege,” she said. “I was so honoured to be chosen for that role.” 

Now, at the University of Waterloo, Dean meets with faculty and interest groups, along with focusing on strategic alliances and partnerships with other academic institutions and collaborating with government, business and industry. Dean will also add a new portfolio in the fall – commercialization and entrepreneurship. “That’s one of the exciting things about being a leader, being able to see what an organization like the University of Waterloo needs and, through processes of discussion and consultation, making it happen.”

A female leader in an often male-dominated field, Dean said it’s important for organizations to have diversity at their leadership tables. “Diverse leadership brings diverse perspectives,” she said. “It’s really important to have women in leadership positions so that others can see that they have somebody to turn to for advice or for career support.” She encouraged people at the beginning of their careers to speak up and express themselves whenever possible. “Have the confidence to be bold and take small steps and recognize yourself as a leader,” she said. However, she also acknowledged that work spaces are not always inclusive and women often face barriers and biases that may prevent them from being authentic, voicing their opinions, and fully expressing themselves. “It is crucial that we continue to identify and eliminate these barriers for women and members of other historically excluded groups, ” she said.

Dean said she wants to impact the lives of her colleagues on an individual level, whether that’s helping them win an award, setting up a centre, or attracting new students to a school. She also wants to leave a legacy of improving things at an institutional level, making sure students feel safe and supported. Dean led an anti-racism taskforce at the University of Waterloo, working to create an anti-racism framework for the institution. She will continue to focus on sustainability, encouraging people to come together to solve big problems.

The visualizations below depict Dean’s accomplishments both in her career and in building research communities.

Do you have an impact story to share? Let us know at connections@profoundimpact.com for a chance to be featured in an upcoming newsletter!

Ronald Cleveland Mullin

Ronald Cleveland Mullin

Dr. Ron Mullin

Distinguished Emeritus Professor, University of Waterloo 

Co-founder, Certicom 

A humble, dedicated professor and mathematician who is modest about his successes, Dr. Ron Mullin has made invaluable contributions to combinatorics, academia and cryptography. His career has spanned over 50 years with notable successes in both commercial and academic ventures. Along with Scott Vanstone and Gord Agnew, Ron Mullin co-founded Certicom, a leading cryptography company whose technology was licensed by the US National Security Agency (NSA), among many others, and later sold to Research In Motion (RIM), now known as  BlackBerry. Mullin was also Professor and Chair of Combinatorics and Optimization at the University of Waterloo and boasts one of the largest lineages in the Mathematics Genealogy project, with 20 PhD students and 180 descendants. 

“Teaching as a whole and getting good students and working with them, it’s a wonderful thing,” said Mullin. 

Even as a student, Mullin’s impact was profound. He was the first ever University of Waterloo graduate to receive an MA in mathematics in 1960. A bright and promising young mathematician and cryptology student, Mullin was recruited by the University of Waterloo to lecture while he completed his graduate studies. His skills were so impressive that the University’s head of mathematics used Mullin as bait to lure world class mathematician, who later was acknowledged as the World War II codebreaker and cryptography expert, William Tutte to the university with the intention of building out the department and recruiting top-tier talent. 

“It was quite an honour,” Mullin reflected, when asked about his role in attracting Tutte to the university. 

After completing his PhD under Tutte, Mullin went on to pursue a career as a professor at the University of Waterloo until 1996, rising the ranks from lecturer to distinguished professor emeritus and adjunct professor. Described by two of his former students as brilliant, encouraging and easy going, Mullin always left a lasting impression on those he taught, as well as his colleagues. 

“Ron taught my first computer science class,” said Alfred Menezes, one of Mullin’s academic grandchildren and professor in the Department of Combinatorics and Optimization at the University of Waterloo. “To him, the little details didn’t matter. He thinks about the big stuff – the important stuff…he realized the value of ideas.” 

One of those ideas became the foundation for Mullin’s commercial venture – Certicom, a leading supplier of wireless security solutions. Mullin was heavily involved in the company’s patent program. Certicom’s signature product was Elliptic Curve Cryptography, which speeds up the encryption process, utilizing shorter encryption keys without loss of security. This technology played a crucial role in the advancement of smartphone and other mobile devices and accelerated the growth of a number of companies including RIM. 

“One good thing about it – it’s fast and secure for certain kinds of encryption processes. And these turned out to be the ones that are very helpful in smartphones,” said Hugh Williams, retired computer science professor and Mullin’s academic son. “So in a sense, Scott, Gord and Ron realized this was a coming thing and they were quite skillful in introducing this company.”

After retiring from the University of Waterloo as a Distinguished Professor Emeritus and stepping away from his commercial ventures, Mullin went on to enjoy a second career at Florida Atlantic University in Boca Raton. He established a Cryptography Group at the university, a position he held until his “second retirement”, at the age of 75. Mullin also became the first recipient of the Stanton Medal, which is awarded by the Institute for Combinatorics and its Applications to honour significant lifetime contributions promoting the discipline of combinatorics through advocacy, outreach, service, teaching and/or mentoring. In addition, Mullin was awarded a doctor rerum naturalium honoris causa (Honorary Doctorate Degree) from the University of Rostock in Germany. 

While Mullin’s professional accomplishments are impressive, his legacy cannot be fully understood without including his mathematics genealogy. A number of graduate students that studied under Mullin became very prominent in cryptography and computer science including: Hugh Williams, who was instrumental in establishing one of Canada’s leading research centres in cryptography and information security; Scott Vanstone, world-renowned cryptography and co-founder of Certicom; Douglas Wiedemann, who designed an algorithm for linear systems of equations before joining the NSA; Bimal Roy, head of R C Bose Centre for Cryptology and Security in India; and Evi Nemeth, engineer, author and teacher who played a prominent role in the development of the Unix computer operating system.  

“He has had many students and ultimately, for an academic, that’s your impact – your students. What they end up doing and how they add to what it was that you did,” said Williams.

You can view some of Dr. Mullins’ accomplishments in the images below:

_______________

Do you have an impact story to share? Reach out to us at connections@profoundimpact.com for a chance to have your story featured in an upcoming newsletter! 

Janelle Chalouhi

Janelle Chalouhi

CEO and Co-Founder, Venusverse

Partnership Engagement Advisor, Profound Impact Corporation

An entrepreneur and innovator on a mission to promote gender equity and digital literacy, Janelle Chalouhi is committed to empowering women to advance in the next-generation wealth economy. Chalouhi is the CEO and co-founder of Venusverse, Canada’s first female-founded, female-focused educational program, incubator and NFT collection, with the goal of closing the gender gap and removing barriers to entry for women in the Web3 domain. Through educational and networking sessions, a Web3b incubator platform, and their own collection of NFTs, Chalouhi believes that Venusverse will provide women with valuable insights and opportunities to participate in the emerging digital economy with confidence. 

“Only five per cent of women in Canada are in the crypto and NFT space…that’s a big Canadian problem,” said Chalouhi, who co-founded Venusverse with Natalie Dumond. “The whole digital economy is being created with very few women engaging in it. This is a fundamental equality issue that has to be solved.”

Prior to launching Venusverse in early 2022, Chalouhi worked in fundraising and business development for archdioceses, universities, hospitals and non-profit organizations. She was the Director of Community Counseling Service (CCS) Fundraising, working with the archdiocese of Washington and Boston on fundraising campaigns. She also worked in senior management positions at Hofstra University, the Westchester Medical Center, Saint George Hospital University Medical Center, University of Balamand and the University of Waterloo. In these roles, Chalouhi was responsible for fostering strong relationships and partnerships that contributed to infrastructure upgrades, new programming, and other operational improvements. 

Chalouhi also served as the Vice President of Business Development at Communitech, a Waterloo-based innovation center helping companies start, grow, and succeed. In her role with Communitech, Chalouhi helped co-create and lead Canada’s first ever $1-million Leaders Prize, a competition that explored the use of artificial intelligence to identify “fake news” and limit the spread of misinformation across the globe. She has also been a big advocate for shining a light on the people and technologies that are making the world a better place, which aligns with Communitech “Tech for Good” mandate that Chalouhi contributed to as a part of her role with the True North Conference. 

“It’s about helping companies figure out how they can make a difference and align to something meaningful to them in the process,” said Chalouhi. “I think every single company should build in an ESG (environmental social governance) component into the work that they are doing. At its core, it’s giving back — and that’s the only way we’re going to be able to help make a broader dent and impact.” 

The founders are leading by example by collaborating with Profound Impact™ Corporation and CivicAction Leadership Foundation, to build a community where women are empowered with the knowledge required to advance successfully in the next-generation wealth economy. Ten per cent of revenue from the Venusverse NFT collection will be donated to CivicAction in support of women in the organization’s leadership programs including the DiverseCity fellows and the Emerging Leaders Network. 

“I really hope we get to a point where this (gender) gap is closed significantly,” said Chalouhi, referring to the NFT and cryptocurrency space. “Building the confidence of women is really what we want to see happen. Ideally, we want women to be more aware of the digital world that’s being created in Web3. We also want them to be more confident and independent with their finances, making their own money and feeling good with not having to hustle day in and day out — running from dropping off the kids to their job, back and forth. Ultimately, we want more women to be in a place of peace.”

Chalouhi’s approach to cultivating an environment that embraces women’s involvement in the digital economy ties directly into this year’s International Women’s Day theme, #BreakTheBias. This theme celebrates the potential for a gender equal world, free of bias, stereotypes and discrimination that can hold women back in their personal and professional lives — an experience that Chalouhi is all too familiar with in her life. “I’ve seen a lot in my life…I have experienced quite a bit throughout my life and career — everything you can think of, name it, but at the end of the day, those experiences have helped shape me and have brought me to where I am right now, helped me grow as a person and allowed me to have very different perspectives than many others,” she said.  “Of course I’ve experiences discrimination anywhere I have lived in the world, however, due to my vast experiences and perspectives, the discrimination has never gotten in my way and for that I’m grateful”. 

Chalouhi will be joining the Profound Impact team as an advisor in partnership engagement. You can view some of Chalouhi’s accomplishments in the images below:

Do you have an impact story to share? Reach out to us at connections@profoundimpact.com for a chance to have your story featured in an upcoming newsletter! 

CEO Message

Message from the CEO

Happy New Year and welcome to the first 2022 edition of Profound Connections!

I hope that you all had a restful holiday season. With a new year underway, the team here at Profound Impact™ can’t wait to share with you what we have planned for 2022 but before we do that…let’s look back at 2021.

To close out 2021, our team launched a new initiative: 12 Days of Impact, designed to encourage people and organizations to contribute their time, resources and talents to help address local challenges. Our 12 Days of Impact calendar outlined daily challenges that focused on spreading the giving spirit during the holiday season. Not only did our team members at Profound Impact contribute to these daily challenges, but as an organization, we took it one step further. 

Through our efforts, we were able to give back to organizations doing vital work in our greater community. Additionally, based on the social media engagement and votes of our followers, Profound Impact was able to support Actua, Canada’s largest STEM outreach organization. Profound Impact’s contribution will support the delivery of impactful hands-on science, technology, engineering and math (STEM) experience to youth across Canada. Many youth including Indigenous youth, girls, and at-risk youth face barriers that prevent access to education opportunities. Through Actua’s national inclusion and diversity programs, they are hard at work to remove these barriers.

Now on to 2022…coming in March is International Women’s Day (IWD) 2022 with the theme #BreakTheBias. We are thrilled to once again be working with the Women in Communications and Technology Waterloo Region Chapter (WCT WR) and 18 other organizations representing this vibrant community to present during the month of March several  IWD 2022 events and amplify over 10 other events in celebration of women in the Waterloo Region. 

For more information on this event and additional exciting news from our team, read on and enjoy this edition of Profound Connections!

Warmest regards, 

Sherry Shannon-Vanstone

Ivan Yuen

Ivan Yuan

Co-Founder, Wattpad

An accomplished entrepreneur, respected mentor and ambassador for the University of Waterloo, Ivan Yuen has cemented his legacy in the software development industry. Yuen is the co-founder of Wattpad, an e-reading and storytelling platform that has amassed millions of users worldwide. Founded in 2006 with a friend and former co-worker Allen Lau, Wattpad has quickly become a global entertainment company, with over 90 million readers, writers and filmmakers connected through the power of story. While Wattpad’s success is in large part due to the commitment and perseverance of Yuen and Lau, Yuen credits the University of Waterloo’s co-op program for giving him the tools and resources needed to discover his niche in the tech sector. 

Yuen enrolled in the University’s computer engineering co-op program in order to gain real-world industry experience and make professional connections. He spent the first portion of his co-op working in hardware design at some of North America’s top firms including IBM and AMD. While these work placements helped Yuen to further develop his professional experience, it wasn’t until he switched to a role in software engineering at a startup company that Yuen found his true passion. The smaller teams, quick turnaround times and ability to see the impacts of his work instantly were the most gratifying elements of software engineering in a startup environment. “Hooked from that point on,” Yuen would take these valuable work experiences and chart his own path in software development, ensuring that training and mentorship were paramount in his endeavours. 

Now the Chief Strategy Officer of Wattpad, Yuen is passionate about providing leadership and guidance to those he recruits for various positions within the company. He “demystifies ideas about software startups” and offers honest, first-hand accounts of his successes, failures and opportunities for the future. While hiring and retaining the right talent is important to the success of his company, Yuen is incredibly inspired when Wattpad employees transition from their roles to start their own venture. He believes that giving emerging tech talent the training and confidence to pursue their own interests has a powerful multiplier effect and is essential for facilitating the growth of the tech ecosystem across the Greater Toronto and Hamilton Area. 

In addition to employee mentorship and promoting expansion of the region’s tech industry, Yuen’s platform, Wattpad, has been tremendously important to the advancement of writers, storytellers, filmmakers and many more creative professionals whose voices may never have been discovered. Before Wattpad existed, traditional publishing companies were essentially gatekeepers, determining what authors or stories had enough merit to move through the system and onto store shelves. Only those with access and opportunity had any chance of finding success as an author or storyteller—often leaving racial, ethnic and other minority groups without a platform to share their unique experiences. Wattpad challenged and changed this established industry dynamic. The platform empowered those who were otherwise excluded from traditional publishing avenues, enabling those in marginalized communities and young aspiring writers to share their perspectives with a limitless audience. It enabled authors to mix different story genres with important themes of gender, sexuality and race without judgement. It has fundamentally changed the course of modern publishing and given prominence to a diversity of voices, stories and issues that have historically been ignored. 

Wattpad’s success has quickly expanded into the entertainment industry, with movie and TV producers constantly discovering new writers who have published their work on the platform. Recent examples of stories that have been made into movies or TV shows include After, a romantic drama written by Wattpad author Anna Todd and acquired by Paramount Pictures for film adaptation. The Netflix hit The Kissing Booth also started as a novel published on Wattpad by Beth Reekles, who was only 15 years old when she was discovered. Its commercial success has led to the production of a trilogy of films. With over 100 stories currently in different stages of film or TV show development, Yuen is hopeful that many Wattpad authors will have their works showcased at movie theatres or on major streaming platforms in the future.

Looking ahead, Yuen and the Wattpad team will continue to leverage the power of new technology including blockchain to give writers and content creators greater control over access to their work. Readers will also have the opportunity to contribute to their favourite authors, garnering rewards along the way. As the company further expands into new territory, Yuen will continue to mentor and inspire young tech talent to promote innovation and entrepreneurship across the region. 

You can view some of Yuen’s accomplishments in the image below:

Do you have an impact story to share? Reach out to us at connections@profoundimpact.com for a chance to have your story featured in an upcoming newsletter!