Startup Canada Podcast

Empowering Women in STEM with Sherry Shannon-Vanstone

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Episode Overview

As a well-known serial entrepreneur, Sherry Shannon-Vanstone has made a significant contribution to the spectrum of digital industries from information security to telecommunications and technology, while also making a major contribution to the advancement of all women. She is an extraordinary leader and visionary who has made a material difference to the roles women play and their influence in the digital economy. Throughout Sherry’s career, she has been a trailblazer in the fields of STEM, business, and philanthropy. 

In honour of her late husband, Scott A. Vanstone, Sherry founded Profound Impact in 2018 — a data driven platform for use by organizations and their stakeholders including alumni, researchers, and students to engage, discover, and measure the worldwide impact that the institution and its community have on technology and the world. It also aims to build a sense of community for a global audience of affinity groups such as women in STEM and entrepreneurs.

“There is a talent battle today. We are seeing digital transformation across every industry and with that, there is a huge opportunity and challenge.”

In this week’s episode of the #StartupCanadaPodcast, sponsored by Mastercard and Scotiabank, we talk about Sherry’s entrepreneurship journey, how she leverages data with her clients, and  the importance of empowering women in STEM.

IMPACTFUL ACTIONS AWARD WINNER ANNOUNCED ON PROFOUND IMPACT DAY 2022

GREEN HOPE FOUNDATION PRESIDENT AND FOUNDER KEHKASHAN BASU, M.S.M., WINS 2022 IMPACTFUL ACTIONS AWARD

The Impactful Actions Award recognizes world leaders making a profound impact on the global community.

WATERLOO, ON | SEPT. 14, 2022 — Profound Impact™ is proud to announce Kehkashan Basu, M.S.M., as the winner of the 2022 Impactful Actions Award

The annual award is presented by Profound Impact Corporation, a Toronto-Waterloo Corridor tech company providing tools for organizations to maximize their global impact. Profound Impact’s Impactful Actions Award recognizes individuals who are inspiring collaborative solutions to difficult global problems. 

Basu, who is just 22 years old, started working towards improving the world around her at the age of seven. Basu planted her first tree at eight and founded her own humanitarian organization, Green Hope Foundation, when she was 12. 

“My work focuses specifically on empowering our most vulnerable populations,” Basu said. “We do this through a myriad of ways, including providing education for sustainable development and turning that education into ground level actions.”

Green Hope Foundation recently celebrated its 10th anniversary. The global social enterprise has worked with more than 300,000 people across 26 countries, focusing on water, sanitation, clean energy and food security. 

“We want Green Hope Foundation to be in every country of the world so we can change the mindsets of people all across society,” Basu said. “We want to create cross-sectional dialogue and partnerships to benefit every single person within our communities.”

Basu was presented the Impactful Actions Award for Profound Impact Day. The day, which honours the late Professor Scott A. Vanstone, celebrates the impact and legacy of collaboration and innovation developed through the Profound Impact community.

“Kehkashan has done incredible work from such a young age. We’re so impressed by her commitment to making the world a better place,” said Sherry Shannon-Vanstone, Founder and CEO of Profound Impact. “Every single one of our nominees this year represents the incredible talent we have here in Ontario and across the globe.”

Basu said winning the award is a huge honour. “It’s a vindication of my belief that young people and young women are doing a lot for people and the planet. To be recognized for those efforts, it’s just a really amazing feeling.”

Profound Impact will make a donation to a charity of Basu’s choice in her honour.

Profound Impact received nominees from the community for the 2022 Impactful Actions Award. In 2021, the inaugural Impactful Actions Award was presented to Dr. Feridun Hamdullahpur, former President & Vice Chancellor (2010-2021) and Professor of Mechanical and Mechatronics Engineering at the University of Waterloo.

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ABOUT PROFOUND IMPACT CORPORATION 

Profound Impact helps education, research and social impact community organizations leverage data to measure program impact, tell their story and inform strategy. Profound Impact products include Connection Impact, Career Impact and their newest offering, Research Impact.  Research Impact helps researchers match with the perfect grant to fund their research. Everything Profound Impact does works towards the important goal of connecting great people to do great things and maximizing their worldwide impact. 

Website: www.profoundimpact.com 

Facebook: @aprofoundimpact

Instagram: @aprofoundimpact 

LinkedIn: Profound Impact Corporation

Twitter: @aprofoundimpact

For media inquiries, please contact:

Katherine Hill Durrell Communications

katherineh@durrellcomm.com

media@profoundimpact.com 

Brittany Bortolon Durrell Communications

brittanyb@durrellcomm.com 

media@profoundimpact.com 

MEDIA ADVISORY – IMPACTFUL ACTIONS AWARD WINNER TO BE ANNOUNCED

FOR IMMEDIATE RELEASE

PROFOUND IMPACT™ TO ANNOUNCE WINNER OF IMPACTFUL ACTIONS AWARD AT THIRD ANNUAL PROFOUND IMPACT DAY

The Impactful Actions Award recognizes world leaders making a profound impact on communities globally.

WATERLOO, ON | SEPT. 13, 2022 Celebrated annually on September 14, the third annual Profound Impact Day will feature the winner of this year’s Impactful Actions Award

The annual award is presented by Profound Impact Corporation, a Toronto-Waterloo Corridor tech company providing data analytic tools for organizations to maximize their global impact. Profound Impact’s Impactful Actions Award recognizes individuals who are inspiring collaborative solutions to difficult global problems. 

Members of the media are invited to attend this year’s Profound Impact Day celebrations. Please RSVP via email with contact information and interview requests to brittanyb@durrellcomm.com. Tune in virtually here.

What: Profound Impact Day 2022 will feature a fireside chat with 2021 Impactful Actions Award winner Dr. Feridun Hamdullahpur, former president of the University of Waterloo. Dr. Hamdullahpur will have an in-depth conversation and exclusive Q&A with the winner of this year’s Impactful Actions Award.  Profound Impact received nominations from community members and named the finalists in August. They are, in alphabetical order, Kehkashan Basu, M.S.M., Dr. Mona Nemer and Dr. Neil Turok. You can learn more about the finalists here.

Event Details:

Profound Impact Day 2022

Date: September 14, 2022

Time: 12 to 1 p.m. ET

Virtual Access: Click here

With presentation and remarks from notable attendees:

  • Sherry Shannon-Vanstone, President and CEO, Profound Impact
  • Dr. Feridun Hamdullahpur, 2021 Impactful Actions Award winner, former president of the University of Waterloo
  • Winner of the 2022 Impactful Actions Award

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ABOUT PROFOUND IMPACT CORPORATION 

Profound Impact helps education, research and social impact community organizations leverage data to measure program impact, tell their story and inform strategy. Profound Impact products include Connection Impact, Career Impact and their newest offering, Research Impact. Research Impact helps researchers match with the perfect grant to fund their research. Everything Profound Impact does works towards the important goal of connecting great people to do great things and maximizing their world-wide impact. 

Website: www.profoundimpact.com 

Facebook: @aprofoundimpact

Instagram: @aprofoundimpact 

LinkedIn: Profound Impact Corporation

Twitter: @aprofoundimpact

For media inquiries, please contact:

Brittany Bortolon

brittanyb@durrellcomm.com 

Impactful Actions Award Press Release

Profound Impact

FOR IMMEDIATE RELEASE

APPLICATIONS NOW OPEN FOR 2022 IMPACTFUL ACTIONS AWARD

The Impactful Actions Award recognizes individuals making a profound impact on the global community

WATERLOO, ON | JUNE 1, 2022 — Applications are now open for the 2022 Impactful Actions Award.

The annual award is presented by Profound Impact™ Corporation, a Toronto-Waterloo Corridor tech company providing data analytic tools for organizations to measure their global impact. Profound Impact’s Impactful Actions Award recognizes individuals who are inspiring collaborative solutions to difficult global problems.

“The Impactful Actions Award combines two of our core values: collaboration and making a positive impact,” said Sherry Shannon-Vanstone, Profound Impact’s Founder and CEO. “We’re excited to get to know impactful individuals through the nomination process and especially, honouring and celebrating the winner for their valuable contributions.”

Nominations are open now until July 20. The top three finalists will be contacted on August 15, and the 2022 Impactful Actions Award winner will be announced during the Profound Impact Day virtual event on September 14, 2022. Please take this opportunity to review the award criteria and nominate someone you feel is making an extraordinary positive impact.

Waterloo Grit Podcast

Profound Impact’s CEO, Sherry Shannon-Vanstone, was the guest speaker for an inaugural podcast hosted by Jay Krishnan of Canada’s Accelerator Centre for a great conversation. Sherry shares her personal story and discusses the challenges facing female entrepreneurs in technology, and offers some great advice for meeting those challenges. A mathematician, entrepreneur, innovator, and philanthropist, Sherry defied the odds when it comes to women pursuing STEM careers and has been an advocate for women in STEM, pushing for them to assume a greater role in Canada’s post-pandemic economic recovery. Watch the podcast recording here or listen on Spotify here.

International Women’s Day 2022

Hosted on the Profound Impact™ Platform, Three Days of Free Virtual Event Programs

FOR IMMEDIATE RELEASE

REGION OF WATERLOO CELEBRATES INTERNATIONAL WOMEN’S DAY 2022 WITH THREE DAYS OF FREE VIRTUAL EVENT PROGRAMS

Women in Communications and Technology — Waterloo Region Chapter to host three online events celebrating, educating and empowering women

WATERLOO, ON | FEBRUARY 24, 2022 — In celebration of International Women’s Day on March 8, Women in Communications and Technology — Waterloo Region Chapter (WCT-WR) is partnering with various community organizations to host three virtual events during the month of March featuring some of the Region’s most notable female leaders, entrepreneurs and innovators.

Centered around the 2022 campaign theme #BreakTheBias, participants will share personal stories of overcoming stereotypes and discrimination in the workplace. There will also be live panel discussions on empowering women in healthcare and education, achieving financial independence and assessing overall perceptions of women in society, culture and the workplace.

“Women have made tremendous progress in advancing gender equality and challenging existing gender stereotypes, but there is more work to be done,” said Sherry Shannon-Vanstone, CEO of Profound Impact Corporation and Founder of WCT-WR. “With the pandemic posing serious risks to women’s progress in the workforce, empowering and educating women is more important than ever.”

Phoenix Fire

CANADIAN WOMEN IN TECH LAUNCH MULTI-MILLION ANGEL INVESTMENT FUND

(TORONTO, ONTARIO — March 8, 2022) A group of Canadian women in technology have launched Phoenix Fire, an angel stage investment fund with a systematic approach to investing in women entrepreneurs across Canada. The fund will invest $100K to $250K in early-stage technology start-ups with high-growth potential and the ability to scale globally. Phoenix Fire is powered by Archangel Network, which launched in 2020 with a first close of $10 million.

The women of Phoenix Fire, also known as “The Firehood™” consists of over a dozen women with diverse backgrounds, mostly in technology. Founding members include Sherry Shannon-Vanstone, Founder and CEO of Profound Impact.

Venusverse – New Startup Empowers Women in the Digital World

FOR IMMEDIATE RELEASE

FROM THE RELEASE: To make an even greater impact in gender equity, the founders of Venusverse are collaborating with Profound Impact™ Corporation and CivicAction, to build a community where women are empowered with the knowledge required to advance successfully in the next-generation wealth economy.
In true community-building fashion, Chalouhi will join Profound Impact Corporation as an advisor in partnership engagement. Profound Impact is a Toronto-Waterloo innovation corridor-based startup that helps education, research and social impact community organizations leverage data to measure program impact, tell their stories and inform strategies.

“Our collaboration with Venusverse aligns perfectly with our long-term stakeholder engagement strategy,” said Sherry Shannon-Vanstone, founder and CEO of Profound Impact Corporation. “Venusverse will use Profound Impact’s business intelligence and engagement tools to measure the increased involvement of women in NFT, Web3 and crypto. Our shared goal is to measure the global impact of connecting great people to do great work in these growing fields.”

12 Days of Impact

FOR IMMEDIATE RELEASE

LOCAL TECH STARTUP PROFOUND IMPACT PARTNERS WITH GIVING TUESDAY TO KICK-OFF THE 12 DAYS OF IMPACT CAMPAIGN

The 12 Days of Impact Campaign is Profound Impact’s way of inspiring acts of kindness and generosity throughout the community that builds on the Giving Tuesday movement

WATERLOO, ON | NOVEMBER 30, 2021 — Profound Impact™ Corporation, a Waterloo Region-based tech company offering a suite of digital engagement and impact measurement tools, is launching its 12 Days of Impact campaign – encouraging small acts to create big impact. Building on the global #GivingTuesday movement, the 12 Days of Impact campaign is designed to encourage people and organizations to contribute their time, resources and talents to help address local challenges. 

“The team at Profound Impact believes that encouraging small acts of generosity can have big impacts on those who experience undue hardship,” said Sherry Shannon-Vanstone, Founder and CEO of Profound Impact Corporation. “We hope that by engaging our team in a calendar of ‘good deeds’, we can inspire the collective power of individuals and businesses to do the same, amplifying the resulting impacts.” 

The small team with big hearts at Profound Impact makes a start internally by matching their team’s contributions to charitable organizations and sharing fun challenges to engage everyone in giving. Externally, Profound Impact organized a social media contest aimed at providing underrepresented youth opportunities to engage in STEM programming, something Sherry Shannon-Vanstone and her team are passionate about.

As a next step, Profound Impact challenges others to take part in the 12 Days of Impact campaign, sharing your acts of generosity and kindness through #12DaysOfImpact. These acts include donating food or funding to a local food bank, buying a toy for a community toy drive, helping a neighbour in need, cooking a meal for someone in need, donating warm clothing and paying it forward to a stranger. No action is too big or too small and collectively, we can make meaningful contributions to the betterment of our community. 

“The holidays can be a particularly difficult time for vulnerable members of our community,” said Shannon-Vanstone. “We hope that through these small acts of generosity, we can inspire others to give back (in whatever way they can) making a positive impact during the holiday season.”

For a complete list of Profound Impact’s 12 Days of Impact daily challenges, including information on how to get involved, please visit https://givingtuesday.ca/partners/profound-impact-corporation or download the 12 Days of Impact calendar and track your impacts at https://www.profoundimpact.com/2021/11/25/12-days-of-impact/.

For more information on Profound Impact™ please visit www.profoundimpact.com. See how Profound Impact™ is being deployed by visiting https://demo.profoundimpact.com/.

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ABOUT PROFOUND IMPACT CORPORATION 

Profound Impact connects great people to do great things by providing a unique and transformational digital community to measure the worldwide impact of an organization and by facilitating and accelerating connectivity to inspire collaborative solutions to difficult global problems. Profound Impact offers a next-generation digital community and interaction platform, helping universities and colleges, research institutions and social impact organizations accelerate connectivity, inspire collaboration and measure their impact. In September of this year, the Profound Impact team debuted their new career trajectory solution, designed to help institutions and enterprises find and tell their impact stories through alumni career trajectory data. 

Website: www.profoundimpact.com 

Facebook: @aprofoundimpact

Instagram: @aprofoundimpact 

LinkedIn: Profound Impact Corporation

Twitter: @aprofoundimpact

For media inquiries, please contact:

Madison Lambden

519-994-1912  

media@profoundimpact.com