Profound Impact is continuing to work with eVision Inc. to finalize the details of our partnership, which will embody our joint vision to disrupt the US $2.5 trillion annual Research Tech industry by offering the first-ever AI-enabled end-to-end Research Grant Management solution. Canadian technology is taking the lead on the global stage to transform end-to-end Research Grant Management while creating an AI-enabled grant system that matches workflow and compliance effectively.
Profound Impact is also proud to partner with Vector Institute’s FastLane program as a member, along with an amazing group of like-minded innovators. FastLane enables Canadian start-ups to accelerate their AI commercialization journey and compete more effectively in the global economy. You can learn more about the FastLane program and what Vector Institute has to offer here.
The Profound Impact team has been busy with presentations on the use of AI to strengthen technical communities and uncover innovative ways to align people with opportunities. Last month, I was a guest on The Smart Connector’s livestream to discuss the intersection of AI and funding and to provide insights into innovative funding strategies and the latest technological advancements. You can hear my conversation with Jane Bayler at AI for Impact: Transforming Research Funding with Technology.
Brian Romansky, Profound Impact’s Chief Strategic Advisor, led a session on effective policy-compliant AI use cases for research administrators at the National Council of University Research Administrators (NCURA) conference in Washington, DC on August 6th.
The Profound Impact team is working on plans for the 5th Profound Impact Day, a time to commemorate the world’s innovative researchers and changemakers who are leaving their mark on the global community through their research, innovation, and impact. As the proud sponsor of the CS-Can|Info-Can Outstanding Early Career Computer Science Researcher Award, we will celebrate on September 16th by honoring the award nominees and three award winners. Dr. Feridun Hamdullahpur, the former President and Vice-Chancellor of the University of Waterloo, will lead a virtual fireside chat with Professor Ali Ouni and Professor Liam Paull, two of the award winners. Register to attend this free eventhere!
On September 17, at 12:00 – 1:00 p.m. EST, Brian Romansky will review how AI technology stands poised to revolutionize the research funding ecosystem at a webinar presented by CARA, the Canadian Association of Research Administrators. You can get more information and register to attend the webinar here.
In this month’s issue of Profound Connections, you’ll meet Lisa Lambert, CEO of Quantum Industry Canada. Lisa is a versatile and dynamic leader and mentor who has dedicated her career to driving innovation, execution, and business growth in high-velocity, ever-evolving environments. And you’ll learn about Alfred Menezes’ career as a world-renowned cryptography researcher, industry advisor, outstanding teacher, and YouTube content creator in this month’s Researcher Spotlight.
As always, thank you for your support and we hope you enjoy this month’s edition of Profound Connections!
Dr. Alfred Menezes Professor, Faculty of Mathematics, University of Waterloo
In 1983, as a Grade 13 high school student at St. Aquinas Secondary School in Bramalea, Ontario, Alfred Menezes’ dream was to attend the University of Waterloo. Born in Tanzania and raised in Kuwait, Alfred came to Ontario to live with his aunt and uncle for his final year of high school, with plans to attend university in Canada.
Although he had never used a computer, Alfred and his parents had been assured that a career in computer science would be the path to a good future. “I had good teachers in high school, liked math a lot, and was good at it,” notes Alfred. Waterloo had acquired a reputation as an emerging school for computer science, so he applied to and was accepted by the Faculty of Mathematics.
A visit to Alfred’s math class by Professor Scott Vanstone from the university’s Department of Combinatorics and Optimization in the Faculty of Mathematics was a defining moment in his academic and career path. “Scott talked to us about St. Jerome’s College at UW and gave an informal lecture on cryptography. Before he left, he shook my hand. His visit made a major impression on me – I signed up to live and study at St. Jerome’s right away. I would otherwise never have dreamt of doing so.”
Scott was on sabbatical during Alfred’s first year at St. Jerome’s, but Alfred ran into him again at the beginning of his second year, while lined up to register and pay tuition fees. “I saw Scott, but was too shy to speak to him, so I turned away. Scott stopped and said “Hi Alfred, how’s it going?” – remembering me and my name from his visit to my high school 18 months earlier!”
In Alfred’s third year of study, Scott arranged an undergrad research term for him – the beginning of his research career. “I didn’t have other plans after graduation, so I did a Master’s degree, with Scott as my academic supervisor. I wanted to continue to live in Canada, so went on to complete a PhD, working again with Scott. My work on cryptography progressed from a summer undergrad project to my research focus.” His main areas of research are Elliptic Curve Cryptography (ECC), provable security, and related areas.
Alfred’s first academic position was as a professor at Auburn University in Alabama. When Scott Vanstone and Doug Stinson were awarded research chairs in 1998, creating additional research positions at the University of Waterloo, Alfred returned as a faculty member at his alma mater.
“The field of cryptography is fast-moving. My academic work and interaction with Scott, who had co-founded Certicom with UW faculty members Ron Mullin and Gord Agnew, introduced me to the industry,” says Alfred. In addition to research and teaching, Alfred has worked as a consultant for Certicom, BlackBerry, InfoSec Global, and TrustPoint Innovation.
Alfred’s book, Elliptic Curve Public Key Cryptosystems, published in 1993, was the first book devoted entirely to ECC. He co-authored, with Scott Vanstone and Paul van Oorschot, the widely-used reference book Handbook of Applied Cryptography.
Alfred’s focus for the last several years has been on teaching. “I have always loved teaching and have taught cryptography 19 times during my tenure at the University of Waterloo.” The very popular course, the largest fourth-year course in the Faculty of Mathematics, has attracted 250 students for each of the last seven offerings. Alfred’s current challenge is to move the class online in order to reach a broader audience.
“I will be retiring from the university next August, and have decided to become a YouTuber!” says Alfred. He started producing video classes during the pandemic and found that using good audio and camera equipment, adding music, special effects and some humour made lectures a bit lively and less boring and generic to students stuck at home watching video lectures all day.
His first courses offered on his YouTube channel, including Error-Correcting Codes and Post-Quantum Cryptography (Kyber and Dilithium), launched in August and have been well-received, with almost 3,000 views in their first two weeks online. “The post-quantum cryptography course is accessible to cryptographers, but not the general public. The next course, on applied cryptography, will be more accessible and should have a larger audience, including undergraduate students who want to focus on cryptography but don’t have a course available to them at their university and the professors in many countries who don’t have the knowledge or the time to learn the material well,” says Alfred. Developers who want to learn more about the field but find that textbooks on the subject are too mathematical, too elementary, or just outdated, are another potential audience.
Alfred plans to work with contacts in southern Africa to gather students from neighbouring universities to watch videos. He will offer follow-up online office hours two or three times per week to answer questions and will conduct further discussions and answer questions on a Discord channel. He is currently developing a three to four-year plan of courses, topics, accessible videos, and potential interviews with notable people to offer via his channel if the audience is large enough.
Alfred Menezes has come a long way from the shy student who enjoyed and excelled at math in high school. He is recognized internationally as an expert in the field of cryptography and his love of teaching is appreciated by his students who routinely rate his courses as “awesome” or “great.” Students’ online comments about his teaching include “One of the best profs I’ve ever had. His lectures are very clear and informative and he has a passion for the subject,” and “Best prof ever!” His YouTube channel will introduce students around the world to cryptography and will provide them the opportunity to benefit from Alfred’s expertise, passion and talent for teaching.
Growing up in small community in Northern Ontario, Lisa Lambert was a curious kid. “I would stare at the night sky, fascinated to know what was going on up there,” she says. “My mother was very patient with me as I was always up to something – building things or taking things apart.”
Her maternal grandfather, a self-trained mechanic and power engineer who loved nature, encouraged her inquisitiveness. “We’d go out for a walk and he would say: ‘Be careful where you trot, this is living stuff.’ He had a second-grade education but was one of the smartest people I’ve ever known. He was civically engaged and cared about how the world worked. I had conversations about politics with him from a young age, which tuned me into the importance of government policy. He taught me to be curious, understand my world, and not take things for granted.” Her grandfather’s wisdom stuck with her and remained inspirational for Lisa as she navigated the path she would follow for her studies and her career.
Lisa wanted to study science and decided to attend Western University in London, Ontario. “We had family friends in London and I knew the city from visits with them,” she says. “I didn’t realize how big the Western campus was, with a student population larger than that of my entire hometown!”
She had planned to pursue an MD and PhD in neuroscience, but her interest in the importance of bridging science to society was sparked by her undergraduate thesis supervisor, who was very involved in science communication outreach in the field of neuroscience. Lisa decided to attend Laurentian University to study Science Communication, the first-and-only program of its kind in Canada offered at the graduate level in collaboration with Science North. “Being such a new field, it was a risk to study science communication instead of enrolling in more traditional graduate training. But it enabled me to chart my own path filled with exciting opportunities to make a difference.”
Lisa’s curiosity has informed her career path. “My formal education was important, but some of my best learning has been from trying new things.” After completing her graduate studies, she worked as an intern at CREO, a Montreal studio that was an innovator in science education projects. Lisa collaborated with creative, production, and technical teams on a range of interactive, game-based projects to ensure that the studio’s award-winning solutions captivated target audiences while incorporating scientific rigour.
Her next position, as one of the first Program/Research Associates at the Council of Canadian Academies in Ottawa, is where she learned about science, technology and innovation policy. “I worked with Peter Nicholson, who had a wealth of experience at the intersection of different areas, and the best experts from across disciplines to learn about how the assessment of evidence on complex scientific topics of public interest is used to inform science policy in Canada.”
Her growing expertise in science communication and public policy served Lisa well in her role as Manager of External Relations and Public Affairs at the Perimeter Institute for Theoretical Physics in Waterloo. “Perimeter had just started construction of the Stephen Hawking wing and was shifting its focus from a national to an international mandate in research and educational outreach,” notes Lisa. “It was a great place to grow as I worked with talented colleagues and researchers on global outreach, external relations, government relations, and special projects to establish Perimeter as a top global brand in the field.”
Prior to joining the leadership team at TRIUMF, Canada’s particle accelerator centre, Lisa was selected as one of 250 emerging leaders across Canada to participate in the Governor General’s Canadian Leadership Conference 2015, a unique two-week program aimed at broadening perspectives on leadership, work, communities, and country. The conference’s theme of Exploring Innovation and Leadership provided Lisa with the opportunity to hone skills in stakeholder engagement, brand development, strategic partnerships, public policy, business transformation, community building, and strategic communications.
Lisa moved to British Columbia to join TRIUMF shortly after a new Executive Director was hired. As part of her responsibilities for transforming communications from a service unit into a strategic function to revitalize strategy, operations, and culture while elevating the global profile, Lisa worked on a fresh approach to a five-year plan that resulted in what was then the largest public investment in the organization’s history.
Early on in her role at TRIUMF, she applied to and was selected as one of 100 high-performers around the world to participate in one of the early cohorts of the altMBA program, a pioneering online leadership development workshop. Founded in 2015 by bestselling author Seth Godin, the altMBA engaged a group of students in an intense four-week process to hone critical leadership skills in decision-making, navigating uncertainty, change management, sales, and marketing. Lisa was recognized with the altMBA’s Winograd Award, a peer-nominated distinction awarded based on the recipient’s generosity in helping others. After completing the program, she was invited to join the coaching team and went on to become a Head Coach in the altMBA and other business workshops led by Godin. “I was exposed to a lot and I learned a lot in that capacity,” says Lisa. After working for four and half years at TRIUMF, Lisa’s curiosity and passion for developing new skills prompted her to consider her next career step.
Lisa’s experience in business coaching led to her founding two consultancies, one where she worked with deep-tech start-ups, helping them land and manage first proof of concepts/pilots and scale partnerships with large companies, the other where she helped organizations successfully navigate change and growth by building trust. She co-authored a book on trust-centred leadership with Rick Kitagawa. The Future is Trust is a concise and practical guide to building trust that became an Amazon bestseller.
“I have been fortunate,” says Lisa. “One of the highlights of my career has been to work with and to learn from Margaret Atwood on her legacy project, Practical Utopias: An Exploration of the Possible powered by Disco.” Lisa collaborated with the world-renowned author, teacher, and environmental activist to develop and deliver a global futures-design experience to explore possibilities for a net-zero future that was centered on community, collaboration, and interaction.
“When the project with Margaret was complete, I wanted to continue to work on advancing transformational solutions and was considering how I could bring my skill set to Canada’s growing clean-tech or quantum sectors,” she adds. While at Perimeter, Lisa had worked with the quantum research community. She reached out to former colleagues and quickly learned her timing couldn’t have been better: Quantum Industry Canada (QIC), the national industry-led consortium of quantum technology companies and allied organizations, was in the process of recruiting its inaugural CEO and Lisa’s experience and expertise was a perfect match for the organization. She joined QIC in October of 2023.
QIC’s mission is to translate the country’s quantum capabilities and strengths into business success and economic prosperity. “Canada has been an early quantum pioneer. As the quantum landscape moves from lab to market, this critical sector presents an enormous opportunity to shape our country’s future for the better,” says Lisa.
As a woman who has worked in largely male-dominated environments, Lisa is pleased to see that the landscape is changing. “I was often the only woman in the room. In Canada in particular, I’m delighted to see that there are a considerable number of extraordinary women in leadership roles in quantum. We are at the dawn of the industry – now is such an important time to have role models to help encourage more young women in the field.”
Lisa Lambert has dedicated her career to driving innovation, execution, and business growth in high-velocity, ever-evolving environments. As a mentor to young entrepreneurs her advice to young people interested in a career in science echoes what she learned from her grandfather: “Go have fun. Explore. Take chances. Never stop learning. Be a professional curiosity seeker!”
Profound Impact is proud to sponsor the 2023 CS-Can|Info-Can Outstanding Early Career Computer Science Researcher Awards. The awards will be presented at the Second CS-Can|Info-Can Conference Co-Located with CASCON, November 11-14 at York University in Toronto. Congratulations to all three winners!
Roger Grosse of University of Toronto
Dr. Roger Grosse is an Associate Professor in the Department of Computer Science at the University of Toronto. With a robust research focus on machine learning and artificial intelligence, Dr. Grosse’s work explores innovative approaches to learning algorithms and their applications. His research interests span topics such as neural network training, probabilistic models, and scalable learning methods.
Dr. Grosse holds a Ph.D. from the University of Cambridge and has contributed significantly to the field through numerous publications and collaborations. His work is instrumental in advancing our understanding of complex machine-learning systems and their practical implementations.
As a leading researcher, Dr. Grosse is committed to pushing the boundaries of what is possible with machine learning technologies, making impactful contributions to both academia and industry.
Ali Ouni of ETS Montréal
Dr. Ali Ouni is a Professor at École de Technologie Supérieure (ETS) in Montréal, specializing in computer vision and machine learning. His research focuses on developing advanced algorithms for visual perception, object recognition, and scene understanding.
Dr. Ouni’s work is pivotal in the fields of computer vision and artificial intelligence, where he explores innovative techniques to improve visual data analysis and interpretation. His contributions aim to enhance the capabilities of machine learning systems in understanding and interacting with visual information.
With a robust academic background and a strong track record of research, Dr. Ouni is dedicated to advancing the state of the art in computer vision and its applications, driving progress in both academic and practical contexts.
Liam Paull of Université de Montréal
Dr. Liam Paull is an Associate Professor in the Department of Computer Science and Operations Research at the Université de Montréal. His research focuses on robotics, artificial intelligence, and machine learning, with a particular emphasis on developing algorithms that enable robots to perceive and interact with complex environments.
Dr. Paull’s work explores areas such as autonomous systems, robot perception, and human-robot interaction. He is dedicated to advancing the field of robotics through innovative research and applications that address real-world challenges.
With a strong academic background and a commitment to impactful research, Dr. Paull is shaping the future of robotics and AI, contributing valuable insights and technological advancements to the field.
Profound Impact is thrilled to announce that we are joining forces with eVision Inc., a leading research tech company located in Montreal and known for its innovative solutions in research administration, compliance workflow and grant management. We are excited to combine our strengths as two leading research tech companies to make finding and managing research funding easier and more efficient than ever before. We’ll be announcing more details about this powerful collaboration and how it will redefine the future of research funding.
Profound Impact is proud to sponsor the CS-Can|Info-Can Outstanding Early Career Computer Science Researcher Awards. The awards will be presented at the Second CS-Can|Info-Can Conference Co-Located with CASCON, November 11-14 at York University in Toronto. In this issue of Profound Connections, you’ll meet award winners Richard Grosse, Liam Paull and Ali Ouni and learn about the research they’re conducting in areas including AI, Neural Networks, Robotics and Software Engineering.
Profound Impact team member, Adele Newton, was honoured by ACM SIGGRAPH, the global non-profit organization serving the evolution of computer graphics and interactive techniques, at the SIGGRAPH 2024 conference in Denver on July 30. Adele received the Outstanding Service Award for her forty years of outstanding service to the computer graphics community and the SIGGRAPH organization and conference. Congratulations, Adele!
Our team is working on plans for the 5th Profound Impact Day, usually held on September 14th, but this year we will be celebrating on September 16th. Profound Impact Day is a time to commemorate the world’s innovative researchers and changemakers who are leaving their mark on the global community through their research, innovation, and impact. Check out Profound Impact’s social media channels and next month’s issue of Profound Connections to learn how you can join us to celebrate these researchers and their ground-breaking achievements.
Are you ready to revolutionize your research process? To learn how you can use the power of our AI-driven platform, Research Impact, watch our demo to see how we automatically match researchers with the perfect funding opportunities, saving time and boosting success.
As always, thank you for your support and we hope that you enjoy this month’s edition of Profound Connections!
May was a month of celebration for the Profound Impact team, our partners and our communities.
I was honoured to be recognized, along with my late husband, Scott Vanstone, renowned mathematician, researcher and co-founder of Certicom Corporation, as a Laureate in the 2024 Waterloo Region Entrepreneur Hall of Fame for our founding of TrustPoint Innovation Technologies. The Entrepreneur Hall of Fame celebrates local business founders who have made a positive, lasting impact in the community and I’m delighted to join this group of innovative leaders.
Profound Impact Corporation was proud to sponsor the 2024 KW Oktoberfest Rogers Women of the Year Awards, an event that celebrated, recognized and paid tribute to the collective accomplishments and of 123 incredible women in the Waterloo Region. As sponsor of the STEM category, we’re pleased to congratulate award recipient Linda Li, an Environmental Engineer and Associate with Dillon Consulting. Linda has contributed to complex and multidisciplinary projects in the area of water, energy, and climate change.
I was pleased to be interviewed by Disruption Magazine Canada to share how Profound Impact leverages AI to provide the perfect match of funding opportunities with academic researchers and corporate partners. You can read about my career journey and the work we’re doing at Profound Impact in this Women in Tech article as well as a feature in the I Am Unbreakable magazine.
Guardian Women, a community built by Guardian Capital Advisors LP to focus on bringing women together to learn from one another, presented a Women Disrupting with Purpose event on May 29, where I participated in a fireside chat with Micha Choi, Client Portfolio Manager at Guardian. It was a pleasure to share stories of my experience as an entrepreneur and philanthropist at this exciting event.
The Profound Impact team was busy connecting with our academic partners in May. Sherryl Petricevic, our Director of Strategic Alliances and Partnerships, presented at CARA 2024 on Revolutionizing Grant Funding Using AI, sharing insights from current users of our Research Impact platform. CARA, the Canadian Association of Research Administrators, serves as the national voice for research administrators in Canada, uniting professionals from diverse roles in this ever-evolving field. We’re proud to have been a part of this informative event, featuring expert panelists and fostering innovation in research administration.
Jacqueline Watty, our Business Development Manager, hosted a round table discussion at the Polytechnics Canada Conference on May 15th. Topics included the challenges and opportunities faced by polytechnics and colleges when it comes to securing funding, working with industry partners and tackling a growing to-do list on a shrinking resource budget.
We’re pleased to introduce you to Joanne McKinley in this month’s Impact Story. Joanne, who is Director of Software Development at Google and Co-Site Lead of Google Waterloo, is an established industry leader, passionate advocate and mentor, recognized innovator, a role model for women in technology and an inspiration for young women considering careers in computer science.
In this month’s Researcher Spotlight, you’ll meet Professor Anita Layton, the Canada 150 Research Chair in Mathematical Biology and Medicine, and Professor of Applied Mathematics, Computer Science, Pharmacy and Biology at the University of Waterloo. Anita has been recognized as an influential figure in applied mathematics research at the interface of mathematical computation and biomedical sciences, has inspired new experimental and clinical studies in the area of renal physiology and associated medical care and has highlighted the importance of gender differences in mathematical models for biological systems.
As we move into June, we look forward to participating in the Collision Conference in Toronto on June 17-20 and the NCURA AI Symposium in Alexandria, VA on June 24. We look forward to seeing many of you at these events.
As always, thank you for your support and we hope that you enjoy this month’s edition of Profound Connections.
Anita T. Layton Professor of Applied Mathematics, Computer Science, Pharmacy and Biology Canada 150 Research Chair in Mathematical Biology and Medicine University of Waterloo
As the daughter of a mathematics teacher, it was assumed that Anita Layton would follow in her father’s footsteps to study math. “All of my father’s colleagues said, ‘You will be a mathematician like your dad.’ I was rebellious and didn’t know what I liked – but I knew that I didn’t want to do math because everybody expected that I would!”
Anita’s journey from Hong Kong, where she spent her first 18 years, to Duke University in North Carolina, was prompted by her father’s lifelong desire to complete a PhD degree in the United States. “His family was poor, so he took a job instead of pursuing graduate studies,” she says. “I was told, from a very young age, that I would earn a PhD in the US. My father chose Duke and I chose physics and computer science as my majors – even though I had never taken a computer science course before college. I hadn’t thought about majoring in computer science until I realized I couldn’t do experiments – I’m really clumsy. With computer science, if something isn’t right, there is no fire and nobody has to know. You can just go back and fix it!”
While Anita was completing her undergraduate degree in North Carolina, her family moved to Richmond Hill, a suburb of Toronto. She decided to pursue her graduate studies at the University of Toronto, completing a PhD in computer science on numerical weather prediction in 2001. Her first postdoc was at the National Centre for Atmospheric Research in Boulder.
Anita married Harold Layton, a mathematics professor at Duke University, in 2000, and wanted to return to North Carolina. She completed a second postdoc at Duke and then was hired as a tenure-track professor of mathematics there. “My husband was doing kidney research. I was tired of weather research after doing it for years and I wanted to work on anything but weather,” she says. She read one of her husband’s papers and noted that the kidney is about blood flow, which can be described with the same equations as the movement of the air in weather. “I thought – that’s cool. Maybe I can try my hand at it as a mathematical modeler even though I don’t know much biology,” she added.
Anita was a trained numerical analyst who used computers to solve mathematical equations very quickly, looking at other people’s models and systems of mathematical equations and working to solve them better, faster and more accurately. This skill, along with the biology she learned, eventually allowed her to build her own models. “I learned a lot about biology during that time. I attended biology meetings to meet people and to build professional relationships and was ultimately recognized as belonging to the research community,” she said.
Anita spent 16 years at Duke University, where she was the Robert R. & Katherine B. Penn Professor of Mathematics, and also held appointments in the department of biomedical engineering and the department of medicine. She was recruited to the University of Waterloo in 2018 as a Canada 150 Research Chair in Mathematical Biology and Medicine. Anita is currently Professor of Applied Mathematics, Computer Science, Pharmacy and Biology at the University of Waterloo and heads the Layton Group, a diverse and interdisciplinary team of researchers that use computational modeling tools to better understand aspects of health and disease.
Layton Group undergraduate, graduate students and postdocs collaborate with physiologists, biomedical engineers, and clinicians to formulate detailed models of cellular and organ function. She explains, “My research had focused on the application of mathematics to biological systems to understand the impacts of diabetes and hypertension on kidney function as well as the effectiveness of novel therapeutic treatments. My research has since expanded to focus on drug simulation and how some drugs work better in men than in women.”
In addition to her work as a renowned researcher, Anita is active in the research community. She is an Associate Editor of SIAM Review Book Section, an Associate Editor of SIAM Journal on Applied Dynamical Systems, a Section Editor (AI/Machine Learning) of Hypertension and an Associate Editor of Maple Transactions. She says, “I love research but for most of my career, I’ve also held substantial administrative positions. I was Chair of the Arts and Sciences Council for three years at Duke and served as the Associate Dean, Research and International, for the Faculty of Mathematics at the University of Waterloo. I like to improve things and took the Associate Dean to help promote my colleagues’ research.”
Equity, diversity and inclusion are also very important to Anita. She serves on, and chairs, the Research Equity, Diversity and Inclusion Council at the University of Waterloo. She has also been active with the university’s Women in Math initiative, which encourages and advocates for women and gender minorities who are interested in studying mathematics and who seek careers in mathematics. She says, “There are many reasons women are discouraged from studying math. Through the Dean’s Distinguished Women in Mathematics, Statistics, and Computer Science Lecture Series, we bring role models to speak to and with grad students. These excellent speakers, who also are renowned researchers and experienced mentors, are able to talk to and encourage those students.”
When asked what’s next in her career, Anita says, “I’m happy running my research program, but I want to do more to promote a supportive and rich environment for research and education in Canada. I’m especially interested in what I can contribute to science.”
Her advice to young people when considering what career to pursue is to “Follow your heart and your talent. Do something that keeps you happy and that you can do well.” For women in mathematics, Anita advises, “Keep your eyes open to find allies, both men and women, who can understand your concerns.”
Mathematics is the new microscope for Anita Layton and the members of her research group. Her work has inspired new experimental and clinical studies in renal physiology and related medical care, has constructed models to simulate new diabetes drugs, has highlighted the importance of sex differences in hypertension and has developed a new approach for diagnosing autism in children. And her passion for mentoring women and gender minorities and fostering diversity is a powerful demonstration of her commitment to the mathematics community at large.
Joanne McKinley Director of Software Development, Google Co-Site Lead, Google Waterloo
As a high school student in the rural community of Petrolia, Ontario, Joanne McKinley enjoyed a wide range of subjects. “I was a generalist with many interests”, she says. “At age 13, I wanted to be a meteorologist.”
Inspired by her math teachers, the majority of whom were women and University of Waterloo graduates, and the Computer Science courses offered by her high school, Joanne applied to and was accepted to the BMath program at Waterloo. “The program was attractive because the curriculum was designed with an equal number of computer science, math and elective courses,” says Joanne. Her participation in the Cooperative Education program as an undergraduate student provided excellent software development experience in large and small companies.
Joanne graduated with a BMath degree in 2000. She followed that with graduate studies in the Computer Graphics Laboratory at the University of Waterloo to earn an MMath degree, focusing on computer graphics and user interface research. “User interface has become a theme in my career,” says Joanne. “It’s everyone’s responsibility to provide an excellent user experience when you’re building products.”
Joanne started her career at Reqwireless, a Waterloo-based start-up company that developed mobile phone software. Reqwireless was acquired by Google in July 2005 as part of the company’s strategy to expand their mobile offerings and to establish offices outside of their headquarters in the San Francisco Bay Area. The acquisition was the seed for Google Waterloo, now the largest Google office in Canada.
Joanne co-founded the Google Waterloo office as one of the first developers of the mobile Gmail app and she has since led the delivery of mobile Gmail across multiple generations of mobile platforms, co-authoring over a dozen software patents. Currently, Joanne is Director of Software Development at Google and co-site lead of Google Waterloo where, along with co-lead Jennifer Smith, she helps manage 1,400 full-time staff.
A passionate advocate for championing and developing female leaders in technology, Joanne is a powerful model for work-life balance. When she had the first of her three children, Joanne wanted to spend more time with her family and asked to work part-time. Her proposal was accepted. “It was simply a matter of asking and then also proving that you can do it as well,” she says. She has earned multiple promotions, including becoming Google Canada’s first woman Director of Software Development, all while working 32-hour weeks. When asked how she can fit her work into 32 hours a week, Joanne notes, “I have found that it comes down to very careful prioritization and being aggressive about the basic principles of delegating to others and growing others’ skill sets so that things don’t grind to a halt if I’m not in the office.”
As a mentor to many Google employees, Joanne prioritizes working with women and with other underrepresented minorities as well as those seeking flexible work schedules. “I focus on mentoring women a little further along in their career. Senior women often don’t have role models and need mentoring. They can, in turn, help women at all different levels of their careers,” she adds.
Joanne is passionate about encouraging young girls to consider computer science and similar disciplines as career options and is an active participant in the Waterloo Women’s Impact Network (WINN), which promotes women and underrepresented genders in math. She has served as a volunteer with the Technovation Girls Waterloo competition, a program designed to equip young girls and women with the confidence, skills, and network to pursue a career in tech.
The University of Waterloo Faculty of Mathematics recognized Joanne’s exceptional contributions and leadership in software development, as well as her work as an advocate and role model for women in technology with the J.W. Graham Medal in Computing and Innovation in 2020.
Music was important to Joanne’s family and when her ten-year-old daughter started playing the flute, Joanne decided to start taking lessons from the same teacher. Although she didn’t know anything about woodwind instruments, she is now a member of a flute choir and performs in community concerts. And she sees the connection between music and her work. “Software development is like music – it needs the focus of sitting down at the keyboard to work on the hard part of the code or to practice the song,” she says.
Joanne has worked as part of the Google Workspace team for most of her tenure at Google and notes that it is a very welcoming place for women – the Vice President and General Manager is a woman as are an unusually large proportion of directors. “Our VP/GM has established a culture that cares deeply about the products and user experience and each other. I have a support network of women in offices around the world – sisters with similar work experiences that have been a very important part of my development as a director,” says Joanne.
An established industry leader, passionate advocate and mentor, and recognized innovator, Joanne McKinley is truly a role model for women in technology and an inspiration for young women considering careers in computer science.
Do you have an impact story to share? Let us know at connections@profoundimpact.com for a chance to be featured in an upcoming newsletter!
Welcome to the May edition of Profound Connections.
In this issue’s Impact Story, you’ll meet Dr. Ronda Frueauff, a 2023 Impactful Action Award nominee whose 40-year career in education focussed on advancing the use of technology in schools, designing creative classroom environments to engage students in experiential learning, mentoring and coaching. Ronda’s love of learning continues in retirement as she conducts research on laughter and how it affects brain growth.
In our Researcher Spotlight, we profile Dr. Kelly Lyons from the University of Toronto. In addition to being recognized for her outstanding research, Kelly is known for her leadership as head of IBM’s Centre for Advanced Studies (CAS) Toronto. At CAS Toronto, Kelly was responsible for applied collaborative research projects with universities across Canada as well as CASCON, Canada’s premier international general computer science conference.
Profound Impact is pleased to announce our strategic partnership with AI Partnerships (AIP) Corporation. Research Impact, our AI-driven platform, uses proprietary and patented AI-powered algorithms to match industry and academic researchers to grant funding in an automatic, targeted and timely manner. We’re excited to partner with AIP and look forward to providing opportunities for AIP’s affiliate network to engage with our platform and add their AI-based research projects to Research Impact’s database.
On May 1, Sherryl Petricevic, Profound Impact’s Director of Strategic Alliances and Partnerships, moderated the panel Unlock Innovation Dollars Through Academia, presented by Innovation Factory. Representatives from BDO Canada, McMaster University, Sheridan College and Mohawk College showcased real-world examples of successful projects and industry/academic partnerships and how companies can successfully access this source of innovation. Sherryl will also participate as a panelist in a discussion on Research Intelligence Solutions at the Canadian Conference on Research Administration, presented by CARA, in Calgary on May 12 – 15.
The 2024 Oktoberfest Kitchener-Waterloo Women of the Year event will take place on May 23 and we are honoured to sponsor the STEM award for outstanding advancement to the field of Science, Technology, Engineering & Math. Profound Impact team member, Martha Breithaupt is nominated in that category and will also be a keynote speaker at the event. And the innovative Mentoring Circles program offered by the Waterloo Region Chapter of Women in Communications and Technology, an organization I am proud to have co-founded with Sherryl Petricevic, is nominated in the Group Achievement category.
Check out the recently released Lead Like a Woman podcast to hear my views on the importance of being risk-aware rather than risk-averse and how culture, inclusivity, and diversity shape leadership and success in start-ups.
Finally, I’m pleased to announce that my late husband, Dr. Scott Vanstone, renowned mathematician, researcher and co-founder of Certicom Corporation, and I will be recognized by the 2024 Waterloo Region Entrepreneur Hall of Fame laureates at a gala ceremony in Kitchen for co-founding TrustPoint Innovation.
Thank you for your support and we hope that you enjoy this month’s edition of Profound Connections!
Dr. Ronda Frueauff’s outstanding career in education at all teaching and administration levels, elementary through college, would not have happened if she had pursued her original dream of studying journalism at Eastern Kentucky University. But after completing high school, she lacked the financial resources to attend university and instead studied to be a cosmetologist.
“I worked in a salon for 6 years and loved that job,” says Ronda. The owner of the salon and a fellow cosmetologist, both of whom had earned university degrees, encouraged her to start taking university classes. Ronda enrolled as a part-time student at Miami University in Ohio, focusing on courses in education, business, law and art while working full-time. “I declared my major in Elementary Education and Special Education,” says Ronda. “The Education for All Handicapped Children Act was passed into law in 1975 and I knew that teachers with expertise in special education would be in demand.”
Ronda’s first job in education was in Cincinnati, where she worked as a teacher for 6 years before shifting to Director of Curriculum. She earned her Master’s degree in Learning Disabilities and Behavior Disorders from Xavier University in Cincinnati in 1983 and a second Master’s degree in Educational Administration from the University of Akron in 1988.
Armed with impressive qualifications to work in designing and administering optimal learning environments for all students and a desire to live in a warm climate, Ronda moved to Phoenix, Arizona, where she accepted a position as an Assistant Superintendent and Director for Curriculum and Instruction, beginning her 30-year career in education in Arizona.
Ronda received her Doctorate of Education in 1998 from Arizona State University with her dissertation on Organizational Health and the Influences that Enable and Constrain the Development of Healthy Schools. Much of her 40-year career in Ohio and Arizona focused on her thesis work, her personal research and her experience, both in the classroom and as a superintendent. “In 2010, I produced a concept paper on a model for experiential learning based on my years of experience in many school systems,” notes Ronda. “In order to engage students, you have to have an environment that is inviting and engaging. In order for students to learn, each must be the author of their own learning. Everything is part of learning – from the time a child gets off the school bus to the time they leave the school building.”
The concept of a student-centered, project-based STEM middle school outlined in her paper was brought to life in August 2012 when Colonel Smith Middle School (CSMS) opened for students on the Fort Huachuca (FH) Army Base in southern Arizona. Ronda pulled together a non-traditional architectural firm, a creative and talented construction manager and an extremely diverse design team to build this pioneering school. CSMS was the first net-zero school in Arizona, using an electronic dashboard and iPad to monitor all energy sources (solar panels, wind turbines and natural gas) and the water harvesting tanks.
Ronda has led the construction of several schools in addition to CSMS, including a dual language, multi-age primary school with two special centres for creative projects in science and technology; two project-based elementary schools; and six Kindergarten to 12 grade centralized campus schools. And her use of design techniques to engage and enrich educational environments has been implemented in military-impacted schools across the U.S. and around the world through her partnership with the U. S. Department of Defense and the Military Impacted Schools Association.
Ronda’s passion for her work and her academic and career success are a natural result of her love of learning. “I always loved school and spent a lot of time in the library, reading biographies to learn about how successful people had made use of the options available to them. My parents were very focused on education and my mother, in particular, wanted her daughters to have options open to them and not be dependent on a husband for a good life.”
Ronda has continued to serve the education community since her retirement as Superintendent for the Ft. Huachuca Accommodation School District in Arizona in 2013. She served as Executive Director of Arizona ACSD, the premier professional focused on mentoring and coaching teachers and school administrators from 2018 – 2020. From 2015 to 2018, Ronda worked with the Arizona Science Center as the project manager for the Rural Activation and Innovation Network (RAIN), which connected STEM Resources in rural Arizona by establishing local projects and experiences, and STEM professional development for community leaders to stimulate dialogue, interest, and engagement of children, families, and organizations in the STEM disciplines, their real-world applications, associated career opportunities, and impact on the local economies.
From 2012 – 2020, Ronda worked with the Center for School Reform, which collaborated with the Gates Foundation to assist schools in implementing school reform efforts such as creative scheduling for professional development time and high school reform. She also facilitated a 3-year Active Research Study of Instruction in Mathematics with Math Educators for all levels P-20 at Cochise Community College in Arizona.
Ronda’s current focus is on research on laughter, its impact on five different regions of the brain and how it causes dramatic brain cell growth. “I’ve always studied psychology as part of my undergraduate and graduate work and I’m especially interested in cognition, brain theory and brain development. My plan is to write a book on the subject, using everyday stories from my experience and those of my colleagues and mentees to illustrate the research,” she adds.
Ronda Frueauff has devoted decades to advancing the use of technology in schools, creative work in curricular areas, with a focus on STEM, designing creative learning environments, facilitating governance and operations efficiency, consulting, mentoring and coaching. And her long career in education hasn’t diminished her love of learning. “Always be a continuous learner,” she advises. “Take the risk of learning something you don’t know.”
Do you have an impact story to share? Let us know at connections@profoundimpact.com for a chance to be featured in an upcoming newsletter!
