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CEO Message
More than a billion people around the world will celebrate Earth Day on Saturday April 22. This year’s Earth Day theme, Invest in Our Planet, is designed to encourage businesses, governments and citizens to invest in solutions that will support the protection of the environment. Profound Impact is marking Earth Day with our Research Impact article on the evolution of the automobile industry in Canada over the last 120 years and how the federal and provincial governments, along with Canadian companies, are leading the way in investing in and developing innovative technology that is transforming the industry as it transitions to zero-emission vehicle production.
In this issue, you’ll meet Flavio Volpe, President of the Automotive Parts Manufacturers’ Association (APMA). Flavio was key in renegotiating the NAFTA agreement between Canada, the US and Mexico and is passionate about his work as an advocate of the automobile industry. He tells us about Project Arrow – the prototype automobile that is a showcase for made-in-Canada technology to meet the federal government’s call for a Zero-Emissions future by 2050. I am honoured to be a member of the Project Arrow Advisory Committee and to have the opportunity to contribute to this impactful initiative.
This month’s Impact Story introduces Deborah Rosati, corporate director, entrepreneur, Fellow Chartered Professional Accountant and founder and CEO of Women Get On Board. Deborah works closely with the corporate governance community and is a powerful role model and mentor for women as she promotes and empowers women to join corporate, public sector and not-for-profit boards. I am excited to announce that Deborah is joining this month as Chair of Profound Impact’s Board of Directors.
We’re thrilled to announce that the Impactful Actions Awards, which recognize leaders from around the world who are making a profound impact in the global community, will accept nominations in two categories in 2023. Read more about the nomination procedures and timelines for the Young Leader and Lifetime Achievement categories here.
And finally, we hope you’ll check out the webinar on researcher/industry collaboration Profound Impact presented in partnership with CS-CAN|Info-Can in March, as well as the highlight demo video of our Research Impact product. We have another webinar coming up in April!
Happy Earth Month and thanks for connecting with us and the Profound Impact community!
Sherry Shannon-Vanstone
Research Spotlight: Canada’s Automobile Industry – 120 Years of Evolution
So much has changed since Canada’s automotive industry was launched with the invention of the 1903 Redpath Messenger. Manufactured by the Redpath Motor Vehicle Company in Berlin (now Kitchener), Ontario, the one-cylinder Messenger had a shaft drive (instead of the then standard chain drive), two transmissions and a tilt steering wheel – believed to be the first in the automobile industry.
The production of the Messenger was followed by the large-scale manufacture of automobiles in Walkerville (now part of Windsor), Ontario in 1904 when the Walkerville Wagon Works factory produced 117 Model “C” Ford vehicles.
Today, Canada is one of the top 12 producers of light vehicles internationally. More than 1.4 million vehicles are assembled each year in Canadian plants supplied by nearly 700 parts suppliers. The automobile industry plays a vital role in Canada’s economy, providing a $12.5 billion contribution to GDP in 2020 and directly employing more than 117,200 people, with an additional 371,400 people in aftermarket services and dealership networks in 2020. Ontario is the only place in North America where five major automakers – Honda, Toyota, Ford, General Motors, Stellantis and truck manufacturer Hino – build vehicles.
The innovations that are fundamentally transforming automobile technology are also strengthening Canada’s role as a leader in the industry. Canadian research in areas including AI, neural networks, computer vision, lithium-ion energy density and hydrogen fuel cells has provided significant contributions to the development of connected and autonomous vehicles.
Transportation is responsible for approximately 25% of Canada’s greenhouse gas emissions. In 2021, Canada joined over 120 countries, including all other G7 nations (United Kingdom, United States, Germany, Italy, France, and Japan) in its commitment to net-zero emissions by 2050. By 2026, 20% of new passenger vehicles sold in Canada must be emission-free and that figure rises to 100% in 2035.
The Canadian automobile industry’s innovative response to the Zero-Emissions mandate is Project Arrow, a showcase for electric-drive, alternative-fuel, connected and autonomous technologies. The Project Arrow concept vehicle will also act as a blueprint for battery development and integration, tech transfer and intellectual property development.
Launched by the Automotive Parts Manufacturers’ Association (APMA) and funded by the federal, Ontario and Quebec governments, this first, original, full-build, zero-emission concept vehicle was designed, engineered and built via a unique collaboration between more than 50 Canadian automobile parts suppliers and three universities and features:
- Design, based on a small sport utility, by a team of students from Carleton University’s School of Industrial Design.
- Engineering specifications and aerodynamic testing to convert those designs into a prototype conducted within Ontario Tech University’s ACE Innovation Garage, a collaborative laboratory and office space that brings together industry, academics and students.
- Powertrain, which includes two 180-kilowatt electric motors, transmissions and differentials and a huge battery pack, designed and partially assembled at the University of Waterloo’s Mechatronic Vehicle Systems Laboratory.
- Testing and validation of connected and autonomous (CAV) technologies prior to their integration into the physical car conducted in the Virtual Reality CAVE at Invest WindsorEssex.
Investment in electric vehicle (EV) technology is now a key industrial policy strategy for the federal and Ontario governments. The federal government’s $680 million Zero Emission Vehicle Infrastructure Program (ZEVIP) provides funding to deploy EV chargers and hydrogen refuelling stations across Canada. The Canada Growth Fund (CGF) is being established by the federal government to accelerate the deployment of technologies, including carbon capture, utilization, and storage and low-carbon hydrogen, to reduce carbon emissions.
Canadian expertise in emerging technologies is attracting major investments in autonomous and connected vehicle research and development from global companies. In December, 2022, General Motors of Canada, with support from the Ontario government, opened its first full-scale EV manufacturing plant in Ingersoll, the first all-electric vehicle manufacturing facility in Canada. And in March, 2023, the Ontario government announced Volkswagen’s first EV battery manufacturing plant, to be built in St. Thomas.
From the wooden carriage-bodied 1903 Redpath Messenger, currently on display at the Canadian Automobile Museum, to Project Arrow, now on a two-year international tour of auto and technical shows, the automobile industry in Canada has been and continues to be a showcase of Canadian innovation. And thanks to government and industry investments in made-in-Canada EV and battery ecosystems, Canada is becoming a global leader in designing and building the vehicles of the future.
Researcher Spotlight: Flavio Volpe
“I’m crazy about cars!” declares Flavio Volpe, President of the Automotive Parts Manufacturer’s Association (APMA), which represents more than 200 suppliers to the automotive industry globally. That passion is evident in his role as an internationally recognized champion of Canada’s automotive industry.
Volpe originally planned to work in land use planning or the foreign service after completing his MBA in International Business at York University. But his role as Chief of Staff at the Ontario Ministry of Economic Development and Growth, followed by work in the renewable energy semiconductor manufacturing sector, led to being recruited as President of APMA in 2014.
A major achievement in his work with APMA was his leadership, during the 2017-19 NAFTA renegotiations, which led to a significant increase in regional content for suppliers in the new USMCA. This increase benefits car manufacturing workers from all three countries and helps spur investment in the North American automotive industry.
COVID-19 and its after-effects provided extraordinary challenges for Canada as well as the opportunity for the country’s manufacturing industry to work together. When the pandemic resulted in a dangerous shortage of medical equipment across the country, Volpe turned to APMA members to produce the largest build-orders of ventilators, PPE and test swabs in Canada’s history. He was recognized as a “Manufacturing Hero” for his leadership in this essential project.
When anti-government protestors illegally blockaded the Ambassador Bridge in Windsor in 2022, the cost to the automotive industry was $1 billion. Informed by the injunction to enforce noise and idling bylaws related to the ongoing anti-vaccine mandate protests in Ottawa, Volpe worked APMA legal counsel to secure an injunction in Ontario Superior Court to force the reopening of Canada’s most critical international border crossing. “We were facing the biggest crisis, (the) biggest acute trade and delivery crisis the industry has ever seen. And, as the trade association whose members were being impacted by $100 million in lost production per day and 100,000 people sitting at home without getting paid, we took action.”
The combination of the vital gains resulting from the NAFTA negotiations, the unprecedented response to produce PPE in a time of national crisis, and the effective solution to the border closure have cemented APMA’s reputation as a trusted partner to the automotive industry as well as to provincial and federal governments.
Volpe is perhaps most enthusiastic about his response to the Prime Minister’s challenge for a net-zero economy by 2050. He launched Project Arrow, a zero-emissions, autonomous concept prototype inspired by the innovation story of the Avro Arrow. This all-Canadian demonstration of technology was funded with $8 million from the federal, Ontario and Quebec governments and, in an outstanding collaboration with the Canadian automotive industry, $12 million of cash, in-kind and research and development funding from APMA partners.
Project Arrow was unveiled at the 2023 Consumer Electronics Show in Las Vegas to global coverage and was at centre stage during the opening events of the 2023 AutoShow’s media preview event in February 2023 in Toronto. “Project Arrow is a ground-breaking show of Canada’s most advanced zero emissions, lightweight, connected and autonomous automotive technology,” says Volpe. Project Arrow is currently on a two-year international tour of auto and technology shows to showcase the future automotive technologies, developed, commercialized and built in Canada.
Volpe believes that Project Arrow will inspire the next generation of the Canadian automotive industry – including students and established and start-up companies that will develop the technologies to meet Canada’s goal of net-zero emissions by 2050.
When asked about his professional future plans, Volpe notes that government and community service are the family business. His father, Joe Volpe, served as a member of the federal parliament from 1988 to 2011 and as a cabinet minister from 2003 to 2006. “I may consider a position in government when I’m ready to step away from industry,” says Volpe.
In the meantime, Flavio Volpe is recognized internationally as a top industry leader, as an effective and passionate champion of Canada’s automotive industry, and an outspoken advocate for Canada’s automotive suppliers and the automotive industry as a whole.
Deborah Rosati
Fellow Chartered Professional Accountant
Women Get on Board
Deborah Rosati always knew that she wanted to follow in her father’s footsteps by pursuing a career in business. “He immigrated to Canada from Holland at age 14, and was placed in a grade one class. My father built his life in Canada and his business from the ground up,” she says. “My parents taught me that I could do whatever I wanted. And I’ve always had a deep love for business.”
Deborah’s focus on a career in business attracted her to the co-op accounting program at Brock University’s Goodman School of Business. By her mid-twenties, thanks to co-op work term experience, Deborah had developed the skills that led to corporate roles ranging from controller to CFO. The appeal of emerging technologies and her inclination to entrepreneurship drew her to new roles as company co-founder and partner. It was during this phase of her work that she found herself to be one of only a few female partners or board members.
The lack of women at the board table and the absence of women mentors motivated Deborah to found Women Get On Board (WGOB) in 2015. In the ensuing 8 years, Deborah and her team have grown this member-based, social purpose company to more than 850 members. Collaborations with corporate sponsors have resulted in programs that have helped more than 300 women prepare and effectively engage on corporate, public sector and not-for-profit boards. These programs include:
WGOB Mentorship Program, which matches aspiring women corporate directors with accomplished leading and serving women corporate directors to elevate their board effectiveness and advance their board journey to a corporate board seat.
WGOB Financial Intelligence in the Boardroom Program, designed to empower women with practical insights and tools to enhance their financial intelligence in the boardroom. This unique online program offers practical and hands-on support in a combination of micro-learning, virtually facilitated by financial experts.
WGOB has also worked with corporate partners to celebrate the accomplishments of women. WGOB created the BMO Celebrating Women on Boards in 2020 to annually recognize 5 women across Canada who excel in and out of the boardroom. In 2022, WGOB announced KPMG Canada as its first EMPOWER Partner to connect, promote and empower women to lead and serve on boards through events and thought leadership.
In addition to her work on WGOB, Deborah is actively engaged with the wider corporate governance community through frequent speaking engagements, panel discussions, podcasts, and authoring articles and e-books How to Get Yourself on a Board and Elevating Your Board Effectiveness, to share her expertise and thought leadership..
Deborah has been recognized through numerous nominations and awards including The SustainabilityX Magazine’s inaugural Global 50 Women in Sustainability Award in 2022. In 2021, she was recognized as one of the Women’s Executive Networks Top 100 Canada’s Most Powerful Women in the Entrepreneur award category. Deborah has also been honoured as a 2020 Director to Watch and a 2014 Diversity 50 candidate. And in 2012, Deborah was selected as one of WXN’s Top 100 Canada’s Most Powerful Women in the Corporate Director award category.
Deborah’s career and WGOB are guided by the same principles:
Be authentic;
Be passionate in everything we do;
Be engaged and take initiative; and
Be communicative beyond expectation.
Recognized for her success as a successful businesswoman, entrepreneur, corporate director, speaker and supporter of women in the boardroom, Deborah Rosati is a powerful role model and mentor. Her advice to women in business? “Be fearless and never doubt yourself. Lean in and learn up – because knowledge is power.”
You can see more of Deborah’s impact in the visualizations below:
Do you have an Impact Story to share? Reach out to us at connections@profoundimpact.com for a chance to have your story featured in an upcoming newsletter!
2023 Impactful Actions Award Nominations Open May 1st
Nominations for Profound Impact’sTM Impactful Actions Awards will open May 1st!
The Impactful Actions Awards is an annual awards program recognizing leaders worldwide who are making a profound impact on the global community by inspiring collaborative solutions to difficult problems. This program brings together two of Profound Impact’s core values: open collaboration and making a positive impact.
New for 2023
Now in our third year, the 2023 Impactful Actions Awards will include two award categories:
- Young Leader
- Lifetime Achievement
The winner will be announced annually on September 14th, Profound Impact Day, which is a celebration of the world’s diverse leaders and changemakers who are leaving their mark on the global community through their initiatives, influence, and impact.
Award Criteria
To meet the judging criteria for the Impactful Actions Award, the Nominee must:
- Significantly contribute to the area(s) of leadership, mentoring, gender equality and inclusiveness, academic excellence, or research;
- Be a living person over the age of 18 years old;
- Have achieved professional recognition in their field of study or expertise;
- Exemplify the core values of open collaboration and positive impact;
- Demonstrate innovative ideas or actions for solving challenging problems with the scalable potential for global impact.
Award Timeline
Key dates in this annual award cycle for 2023 include:
- MAY 1 – Award nominations open
- JUNE 30 – Award nominations close (nominations will be accepted until 11:59 PM ET)
- JULY 20 – Three finalists selected and notified
- SEPTEMBER 14 – Winner honoured on Profound Impact Day
The top 3 finalists in each category will be profiled in early September in Profound Impact’s newsletter. The award winners will be recognized on Profound Impact Day and a donation to their charities of choice will be made by Profound Impact Corporation.
Dr. Feridun Hamdullahpur was the inaugural recipient of the Award in 2021. Dr. Hamdullahpur is the former President & Vice Chancellor and Professor of Mechanical and Mechatronics Engineering at the University of Waterloo. He was selected for the impact he has made on university education, research and scholarship in our broader society through constant reform and innovation in the higher education sector, in addition to his involvement in the United Nations’ HeForShe initiative to take action on gender inequality.
Kehkashan Basu M.S.M. was the Impactful Actions Award winner in 2022. Basu, who was just 22 years old, started working towards improving the world around her at the age of seven. Basu planted her first tree at eight and founded her own humanitarian organization, Green Hope Foundation when she was 12. The foundation focuses on empowering vulnerable populations by providing education for sustainable development. The global social enterprise has worked with more than 300,000 people across 26 countries, focusing on water, sanitation, clean energy, and food security.
If you have questions about the Impactful Actions Award, please email rrusiniak@profoundimpact.com.
The Nominator must contact the Nominee(s) to inform them of their Nomination. Nominee(s) has the right to decline to be nominated, in which case, no nomination should be submitted. Self-nominations are accepted and nominees who were previously nominated are eligible to be nominated for this awards cycle. The nomination submission must be completed using the online nomination form which will be available May 1, 2023.
CS-CAN Two Part Webinar Series
Industry – Research Collaboration Webinars
Profound Impact is excited to announce our participation in two CS-CAN webinars for a discussion on new strategies for matching funding and researchers. The webinar series will run in two parts on March 24, 2023 and April 20, 2023.
Webinar #1 – March 24, 2023 – View the recording here
Industry – Research Collaboration: Benefits and Challenges
Connections between industry, colleges and universities are vital as researchers seek industry partners for federally and provincially-funded research programs and industry looks to researchers for insight into long-term research directions as strategic development road maps are developed.
This webinar will discuss the benefits of collaboration to researchers, students and industry partners as well as the challenges in identifying potential partners and developing collaborative agreements.
This webinar features:
- Emily Gordon, Advisor, Business Development at Mitacs
- Camelia Nunez, Manager of Operations at the Lazaridis Institute at Wilfrid Laurier University
- Ig Kolenko, Executive Director at the Smart Manufacturing and Advanced Recycling Technologies (SMART) Centre at Conestoga College
Webinar #2 – April 20, 2023, 3:00 PM EST – View the recording here
Industry – Research Collaboration: Best Practices and Tools for Success
What makes an industry-researcher collaboration a success?
Hear from the experts:
- Vio Onut, Principal R&D Strategist at the Centre for Advanced Studies (CAS) at IBM Canada and Adjunct Professor at University of Ottawa;
- Jennifer Moles, Director, R&D Collaboration and Commercialization Ontario Centre of Innovation (OCI)
- George Shaker, Principal Scientist and Head of Research at Spark Technology Labs (STL).
- Brian Romansky of Profound Impact demonstrates the Research Impact matching tool.
You can view both webinars with this playlist on Youtube!
CEO Message
Canada’s Advanced Manufacturing sector received a huge boost in February with a new investment of $177 million from the Government of Canada to the Global Innovation Clusters program, which includes NGen, Next Generation Manufacturing Canada. This month’s Research Spotlight focuses on advanced manufacturing in Canada and how NGen projects build and expand innovation in manufacturing through collaborations between industry and researchers that provide solutions to challenging, real-world problems.
March is Women’s History Month and, as a female-founded company with female-identifying individuals comprising 60% of our staff, Profound Impact is delighted to recognize and celebrate the achievements of women in this issue of Profound Connections.
Dr. So-Ra Chung, Professor and Principal Investigator at the Centre for Smart Manufacturing at Conestoga College is also profiled as part of our Research Spotlight on Advanced Manufacturing this month. So-Ra is passionate about teaching her students via hands-on, project-based learning and working with industry partners on tangible problems.
Wendy Powley, Associate Professor in the School of Computing at Queen’s University in Kingston, Ontario is the subject of this month’s Impact Story. Wendy has inspired and supported thousands of young women as a professor and mentor and through CAN-CWiC, the annual celebration of Canadian women in computing. You’ll meet Wendy and learn more about how she founded the CAN-CWiC conference in 2010 and has single-handedly worked to make it the most important and prestigious Canadian conference for women in computing.
Profound Impact is a proud sponsor of the program developed by the Waterloo Region Chapter of Women in Communications and Technology to celebrate International Women’s Day (IWD) throughout the month of March. Check out the Women Empowering Women Digital Community (WEWDC) at https://wewdc.com/iwd2023wr to
join sessions related to this year’s IWD theme of #Embrace Equity.
Happy Women’s History Month and IWD 2023 and, as always, thank you for your engagement and support.
Sherry Shannon-Vanstone
Research Spotlight: Advanced Manufacturing in Canada – Collaborative Innovation by Industry and Researchers
The traditional view of manufacturing features unskilled labour working on assembly lines for the mass production of cars, farm machinery, electrical equipment and textiles. In 2023, Canada’s advanced manufacturing eco-system employs innovative technologies, a highly skilled workforce and partnerships with world-renowned research facilities to develop unique solutions to challenges in areas including health care, pharmaceuticals, aerospace, food and beverage processing and the assembly of electronic vehicles.
Canada’s history in manufacturing began with the use of gristmills to process grains into flour in the 18th century in New France. Confederation and the completion of the Canadian Pacific Railway in the 19th century paved the way for factories to produce lumber, grains and food products for domestic use. With the discovery of electricity and the demands of the First World War, Canada’s manufacturing expanded to shipbuilding and the production of steel and pulp and paper. The Second World War led to yet more manufacturing growth, with the fabrication of vehicles, aircraft and weapons and a manufacturing industry that employed more than 25% of Canada’s workforce.
Manufacturing in Canada today has made great strides and includes the use of robotics, nanotechnology, advanced materials, 3D printing, artificial intelligence and the integration of network and information technology to advance product development, reduce costs, increase quality, functionality and customization and reduce supply chain issues and time to market.
According to Innovation, Science and Economic Development Canada (ISED), manufacturing represents more than 10% of Canada’s total GDP, with exports of more than $354 billion each year, representing 68% of all of Canada’s merchandise exports and employing almost 2 million people across the country. The government of Canada recognized the importance of manufacturing to the country through the creation of Next Generation Manufacturing Canada (NGen), one of five national networks supported by Canada’s Global Innovation Clusters (Supercluster) initiative. According to François-Philippe Champagne, Canada’s Minister of Innovation, Science and Industry, “Our government’s investment in the clusters has been about finding new and innovative ways to build connections. By incentivizing collaboration and growing strong Canadian ecosystems, the Global Innovation Clusters are generating good, well-paying jobs across the country, developing a highly skilled and diverse workforce, and contributing to our economic recovery by creating stronger and more resilient economic growth.”
NGen is a non-profit organization with the goal of “strengthening the competitiveness and growth potential of Canada’s advanced manufacturing sector, enhancing the support capacity of Canada’s advanced manufacturing ecosystem, and contributing to the well-being of Canadians.” NGen’s 5,000 members include more than 1,000 manufacturers, over 2,500 SMEs, 372 industry partners and 261 academic and research partners with over 200 students working on 165 NGen-funded projects.
Research partners participate through invitation by NGen-funded industry partners, working mainly on technology development and are funded by federal and provincial research and development grants. CEO Jayson Myers notes that NGen projects provide funding to Canadian manufacturers and technology companies to work together with university researchers and their students to develop transformative and customized solutions to solve demand-driven challenges. “Each project partner has a role to play. Universities and research facilities provide training and education and a long-term view of the use of technology as well as access to research test-beds. Industry partners supply innovation and ingenuity and use of facilities. Partners collaborate to focus on developing transformative solutions.”
Cities across Canada – including Calgary, Edmonton, Winnipeg, Toronto, Waterloo and Ottawa – are centres of excellence in advanced manufacturing, with expertise in areas including bio-industrials, nanotechnology, geospatial data collection and analysis, advanced communications and navigation, aerospace manufacturing, cleantech, automotive, aviation, robotics and the development and integration of defence and security products. NGen plays a strategic role in connecting and supporting collaborations between experts in these centres in a broad range of projects. Examples include:
- A partnership between Sona Nanotech in Halifax, the VIDO-Intervac Research Centre at the University of Saskatchewan and the Runnymede Healthcare Centre in Toronto to use Sona’s proprietary nanotechnology to develop a rapid point-of-care antigen test to screen for COVID-19. The test has been commercialized in Europe as a screening tool for individuals in high-risk settings and has resulted in $100 million in sales.
- Magna’s Stronach Centre for Innovation and Maple Advanced Robotics in Ontario, in partnership with the University of Waterloo, the University of Toronto and Toronto Metropolitan University worked together to develop an Autonomous Adaptable Robot System (AARS), a novel robot integration solution. AARS integrates 3D vision technology, artificial intelligence and collaborative robots to allow any operator with minimal training to quickly modify the robot path and workspace, significantly expanding the role of robots in large-scale or small and medium-size production and in retail services such as auto body repair shops.
- Advanced BioCarbon 3D in Rossland, BC is conducting a feasibility study and a pilot project with KF Hemp in Regina, Virtual Layer in Kelowna, BC and a research team at the University of British Columbia to support the development of a commercial-scale biorefinery for the production of high-performance bioplastics and other advanced materials made from hemp.
- In Ontario, Linamar in Guelph is partnering with Westhill Innovation in Simcoe and McMaster University in Hamilton to scale up production of Westhill’s inverter technology for use in zero-emission vehicles. The technology uses 1/12th the space and mass of other competing inverters and the project proposes to develop a manufacturing process to produce smaller, lighter inverters for use in Zero-Emission Vehicles.
Canada has provided significant investments in advanced manufacturing to maintain and grow the country’s role as a global leader in system integration, artificial intelligence, sensors, machine vision and automation. In addition to NGen Supercluster funding, Canada has introduced federal tax credits, including a 100% write-off for newly-acquired manufacturing and processing equipment. The Scientific Research and Experimental Development (SR&ED) Program provides income-tax credits and refunds for expenditures on eligible R&D activity in Canada. And the Strategic Innovation Fund (SIF) supports business activities including R&D projects, collaborative technology demonstration projects and clean technology adoption and decarbonization.
Innovation in Canadian manufacturing has evolved from Computer-Aided Design (CAD) and Computer-Aid Manufacturing (CAM) to today’s use of advanced technologies to produce big solutions to big challenges. Federal tax credits, funding of research and development, the results of NGen-funded collaborative advanced manufacturing projects and the training of the next generation of workers provided through these projects all serve to secure the progress of Canada’s manufacturing sector in order to deliver innovative products and processes for Canada and the world.
Researcher Spotlight: So-Ra Chung
Growing up in Seoul, South Korea, Dr. So-Ra Chung wanted to be a scientist with a Nobel Prize like Marie Curie. Her father was a Philosophy professor and when his sabbatical year at the University of Toronto brought the family to Canada, So-Ra enrolled at Jarvis Collegiate as an international student with a very rudimentary knowledge of English and a love of science. So-Ra credits the compassionate, talented and open-minded teachers at Jarvis for recognizing her enthusiasm for science and for supporting and encouraging her.
So-Ra completed high school and, inspired by a presentation by a University of Toronto biomedical engineering researcher, decided to study Engineering Science in university. But, while a student at the Electrical and Computer Engineering at Western University in London, Ontario, she became interested in Meteor Burst Communications. Studying these signals, which are sent to shooting stars, combined her love of the outdoors, where she could observe the stars, and the appeal of applying science to real-world problems. After completing her Master’s degree at Western, So-Ra returned to Korea to work in the Space Business Division of Hyundai Electronics building commercial satellites. Then she returned to Canada to work as a systems engineer in the MDA Space Mission International Space Station Program for 8 years. Her desire to be a professor eventually drew her to pursue her PhD in Systems Design Engineering at the University of Waterloo.
So-Ra is passionate about her work as a professor in the School of Engineering and Technology at Conestoga College and a Principal Investigator in the school’s Centre for Smart Manufacturing. “I am guided by what John Tibbits, President of Conestoga College, says – What you do here counts out there”, says So-Ra. “My goal is for my students to be more employable by adding a meaningful line on their resumes that distinguishes them. I want them to learn about ethics and critical thinking and to be able to work independently and as part of a team.”
As with all degree programs at Conestoga, the project-based Bachelor of Engineering curriculum features a mix of theoretical and hands-on learning, where students apply what they’ve learned in the classroom to projects that bring that knowledge to life. Working with industry partners within the Centre for Smart Manufacturing allows students to participate in providing solutions to industry problems related to topics including robotics, automation, mechanical design and prototyping, cybersecurity, machine learning control of automation and machine vision. So-Ra’s dual role as professor and principal investigator provides her with the opportunity to teach the next generation of engineers as well as to work on tangible problems with industry.
To relax, So-Ra enjoys learning how to read different languages. She is currently learning Greek and Arabic and compares matching sounds to letters to solving an encrypted code. “It uses a different part of my brain than engineering”, she notes.
So-Ra credits her parents, and especially her father, for supporting her early interest in science and her academic and professional journey. “I have been lucky to have great mentors in my parents and my colleagues in the Centre for Smart Manufacturing.” And, in turn, she participates in outreach programs to encourage the study of STEM subjects and to promote women in engineering.
So-Ra Chung’s passion for teaching and mentoring her students, her inquisitiveness and her work as a professional engineer who has found a way to combine her love of the outdoors with her love of science is an inspiring researcher, professor and role model in her personal and professional communities.
Wendy Powley
Associate Professor, Queen’s School of Computing, Queen’s University
The School of Computing at Queen’s University in Kingston, Ontario has one of the highest percentages of female students in undergraduate Computer Science in Canada. In large part, that is due to the outstanding work and dedication of Wendy Powley.
Wendy’s passions are computer science education, teaching and outreach. For more than 30 years, Wendy has personally mentored and inspired thousands of women across the country and internationally and has worked tirelessly to celebrate and connect Canadian women in computing.
Computer science and teaching are far from Wendy’s original plan, as a high-school student, to work as a flight attendant – even though she had never been on an airplane. When her guidance counsellor pointed out that she wasn’t tall enough for that career, she decided to pursue studies in Psychology and Education instead in order to work with children with intellectual disabilities. It was her first job after graduation, as a research assistant on a study in psychology and urology at Queen’s University, that introduced her to computer science. “I taught people how to urinate!” recalls Wendy. “The study was on how biofeedback could be used to help people who weren’t able to properly empty their bladders. I was tasked with analyzing data collected by the toilet and through EMG (electromyography).”
This first experience with using computers to solve real-world problems inspired Wendy to pursue a master’s degree in Computer Science and launched her career as a Research Associate and, eventually, a professor at Queen’s University.
Wendy teaches more than 1,000 students per year and she especially enjoys teaching those in their first year. Sharing her first-hand understanding of Impostor Syndrome and her struggle to learn to code has helped students, many of them women, understand that these challenges are normal and that they can be overcome. Wendy’s support has motivated many students to pursue or continue their studies in Computer Science.
Wendy’s experience helped her understand the need to encourage students outside of the School of Computing to learn to code. She restructured a computing course for students in the humanities to include mentorship by lab assistants in the weekly hands-on labs. This resulted in the enrollment of a record numbers of female students in a second course in computing.
In 2003, Wendy founded Queen’s Women in Computing (QWIC) for female-identifying students and faculty. Under Wendy’s leadership, QWIC is currently run by students, with upper year students mentoring their younger counterparts and a recently-introduced program includes computer science alumni as mentors and role models.
Wendy’s outreach and support of women to pursue studies and careers in Computer Science is not limited to Queen’s University. Wendy founded what is now the premier Canadian conference for women in computing in 2010. Wendy has led the organization of CAN-CWiC, the annual Canadian celebration of women in computing, for 12 years. Through Wendy’s vision and leadership, the conference has grown to a national annual event that attracts more than 750 attendees from universities, colleges and tech companies across Canada. CAN-CWiC provides a unique opportunity for students to hear from keynote speakers, presenters and panelists who share their stories of professional challenges and achievements. The conference also offers graduate students a chance to present their research to female faculty members for their feedback. Students who attended CAN-CWIC have progressed to roles in the tech industry and are invited back to the conference to serve as role models and mentors for students and young professionals. In 2023, a Mentoring Circles program was added, for senior faculty to discuss research and teaching issues in academia with junior faculty members and graduate students.
Wendy also works with young women in high school through the National Center for Women & Information Technology (NCWIT) Aspirations in Computing Awards Canada program to inspire them to pursue careers in technology. Over 100 female students in Canada received awards through the program in 2022. AiC award winners are invited to attend the CAN-CWiC conference to meet with undergraduate and graduate students as well as industry professionals.
Wendy’s dedication to promoting gender diversity in computing was recognized by CS-Can|Info-Can, Canada’s national organization for computer science professionals, in 2022 with the organization’s Distinguished Service Award for her outstanding service to the Canadian computer science community.
As Wendy reflects on her career, she says “I would never have imagined I would be teaching full time.” After attaining her master’s degree, she worked as a project manager on research study on air traffic control at the Royal Military College and a range of projects in the Queen’s School of Computing prior to being hired as a professor in the school. And, as she looks to the future, Wendy plans to focus on growing the Aspirations in Computing Awards and looks forward to resuming travel after three years of a pandemic-imposed break of meeting with family, friends and colleagues around the world.
Wendy’s tremendous work on promoting women in computing is perhaps best expressed by her former student, Nailah Ogeer, who recently posted on LinkedIn: “Wendy Powley was my first female mentor in computer science 20 years ago in university. She helped me in so many ways throughout the years. After attending CAN-CWiC 2022, I invited Wendy to come talk to our Women in Tech group at work. I asked her what made her think about organizing the first event in 2010. She said, ‘I wanted to bring the conference to my students’ and ‘I want my students to hear from ladies in the real world.’ She also told us that it is so important that women in industry empower girls to join technology. Thank you, Wendy, for all you do for the community.”
You can see more of Wendy’s impact in the community in the visualizations below:
Do you have an Impact Story to share? Reach out to us at connections@profoundimpact.com for a chance to have your story featured in an upcoming newsletter!
CEO Message
The past few weeks have been exciting for the research community in Canada with announcements of the country’s National Quantum Strategy and a new federal investment of $40 million to enable the Toronto-based quantum computing company Xanadu Quantum Technologies Inc. to build and commercialize the world’s first photonic-based, fault-tolerant quantum computer. You can learn more about quantum research and development in Canada in this month’s Research Spotlight.
In this month’s newsletter, you’ll meet two outstanding young women making profound impacts in very different areas. Our February Impact Story introduces Swatil Mahmud, co-founder of Swayong, the online platform that aims to tackle social injustice through storytelling. Based in Bangladesh, Swatil and her team of volunteers share the stories of real women and girls in order to dismantle social injustices, one story at a time.
Our February Researcher Spotlight profiles Dr. Estelle Inack, Research Scientist at the Perimeter Institute for Theoretical Physics, entrepreneur and role model. Read about how Dr. Inack bridges industry and academia while working at the intersection of quantum computing and artificial intelligence.
The Profound Impact team continues to work with university and college research offices across the country on the launch of our Research Impact product. And we’re looking forward to International Women’s Day activities we’re participating in and supporting in the month of March.
Enjoy this month’s edition of Profound Connections and thank you for your ongoing support and engagement.
Sherry Shannon-Vanstone