Profound Impact Exceeds First Tranche of Financing Round Led by Female Investors

FOR IMMEDIATE RELEASE

PROFOUND IMPACT™ CORPORATION EXCEEDS FIRST TRANCHE OF FINANCING ROUND LED BY FEMALE INVESTORS

The company on target to close the second tranche of the $3 million round in August 

WATERLOO, ON | June 15, 2023 — A group of female investors, including many who are first-time investors, is leading the way for Profound Impact™ Corporation’s latest funding round. 

The first round of financing closed on May 5, 2023 and included more than $2.2 million in seed funding for the company. The participation of first-time female investors sends a clear message of confidence in Profound Impact’s vision and the team’s leadership. The company will be closing the remainder of the $3 million when the second tranche closes on Aug. 4, 2023. 

“As the leader of a female-founded company, I am thrilled and grateful to welcome these investors into our network,” says Sherry Shannon-Vanstone, Founder and CEO of Profound Impact. “Women need opportunities to invest and grow their portfolios, and I’m proud that so many made the decision to make their first-time investment in Profound Impact.”

Profound Impact is poised to continue its growth in the Canadian market, and this latest funding will allow the company to expand into the United States and internationally.  

“Congratulations to Sherry and Profound Impact on this closing. As an angel investor in women-led ventures, I’m excited to see more women invest at the seed level. Women founders in North America face many systemic barriers in pre-seed, seed and venture finance. I firmly believe that raising awareness of the opportunities for women to invest in women-led ventures is key to helping us remove those barriers,” says Lara Zink, President & CEO, Women in Capital Markets.

“We are excited to see female investors committed to growing their portfolios and unlocking financial opportunities in the innovation sector,” says Ken Grewal, Founder and CEO, Forthlane Partners. “It is vitally important that financial education and opportunities are available to women and all investors interested in growing their portfolios.”    

“It is gratifying to finally see so many women stepping up to steer their financial futures. Investments by women for women in Canada’s female-founded companies not only bridges identified funding gaps, but also builds a future for female entrepreneurs,” says Anne-Marie Canning, cultural entrepreneur and investor in Profound Impact. 

“Many women want to invest in the tech sector, but face difficulties in taking the first steps into the investment space. Connecting female investors to female entrepreneurs helps empower women across the tech industry to find success,” says Claudette McGowan, Co-founder of The Firehood. “I was pleased to support Profound Impact in this funding round and will follow along closely as their company continues to grow.” 

Profound Impact, which operates out of the Toronto-Waterloo technology corridor, offers Research Impact, an AI-powered tool that helps academic and industry researchers find the perfect funding match. More than just a search engine, Research Impact offers automatic, targeted and timely grant matching.

This phase of investment represents an important step along Profound Impact’s growth trajectory. The company has made significant strides over the past few months, including hiring Kasia Malz as Chief Financial Officer and forming an Inaugural Board of Directors. 

“As a serial entrepreneur, I admire Sherry’s strong vision of ‘connecting great people to great things,’” says Deborah Rosati, Chair of Profound Impact’s Board of Directors. “I invested in the company and believe that my experience in technology start-ups/scale-ups, commitment to good governance, financial expertise, and venture capital experience will bring value to the company as it scales.”

This female-led investment sends a strong message to the investment community that women will step up to support and invest in women-founded and led companies.

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ABOUT PROFOUND IMPACT CORPORATION 

Based in the Toronto-Waterloo technology corridor, Profound Impact’s AI-powered tool – Research Impact – helps academic and industry researchers find the perfect funding match. With over $300 Billion in research funding opportunities, 100,000s industry partners and 8.8 Million researchers globally, finding the optimal grant for academic and industry innovators is often overwhelming and unnecessarily time-consuming.  More than just a search engine, Research Impact offers automatic, targeted and timely matching.  Profound Impact’s customers include top North American research institutions, universities and industry partners.  CEO and Founder Sherry Shannon-Vanstone is a serial technology entrepreneur with an unparalleled track record.  She has had five successful start-ups and exits in Silicon Valley and Canada, including two IPOs and acquisitions.  

Website: www.profoundimpact.com 

Facebook: @aprofoundimpact

Instagram: @aprofoundimpact 

LinkedIn: Profound Impact Corporation

Twitter: @aprofoundimpact

For media inquiries, please contact:

Durrell Communications

media@profoundimpact.com 

PROFOUND IMPACT™ CORPORATION ANNOUNCES INAUGURAL BOARD OF DIRECTORS

FOR IMMEDIATE RELEASE

Deborah Rosati and Sharon Castelino join Profound Impact’s first board of directors.

WATERLOO, ON | JUNE 6, 2023 —Profound Impact™ Corporation is a leader in AI-powered solutions including Research Impact, an optimization platform that matches research grants with academic and industry researchers. Today, Profound Impact is pleased to announce the launch of its inaugural board of directors. Composed of distinguished business leaders with a wealth of skills and diverse backgrounds, this experienced board of directors will help guide Profound Impact toward its next phase of growth and success.

The members of Profound Impact’s board of directors include:

Board Chair – Deborah Rosati, FCPA, FCA, ICD.D, GCB.D, CCB.D: An award-winning corporate director and entrepreneur defined in three interconnected ways throughout her 35-year career – as a corporate governance champion, catalyst for change and community builder. In June 2023, Deborah was bestowed an honorary Doctorate of Laws by Brock University, her alma mater, recognizing her significant contributions and social impact.

Board Director – Sharon Castelino, MBA, LLM, ICD.D: An award-winning financial services executive and corporate director with three decades of experience in multiple sectors and across global jurisdictions, including institutional banks, capital markets and technology.  Sharon earned her MBA from the Ivey Business School, receiving the prestigious Ivey Scholar, and her Master of Laws (Business), from Osgoode Hall Law School.

Corporate Secretary – Kasia Malz, CPA, CA, MAcc.:  In addition to her role as CFO, Kasia will serve as corporate secretary for the board of directors.

Founder, President & CEO – Sherry Shannon-Vanstone, BS, MS Mathematics, LLD

“We are pleased to bring industry veterans who will add tremendous value with their expertise in technology, business and corporate governance to drive our growth strategy,” says Sherry Shannon-Vanstone, Founder and CEO of Profound Impact. “Also, congratulations to Deborah on her honorary doctorate from Brock University! I had the privilege of receiving my honorary doctorate from the University of Western Ontario in 2019 and know what a special honour it truly is.”

With this new board, Profound Impact is poised for explosive growth and sustainable success as a leading AI-powered platform in the $300 billion research funding market. “We are excited to make an impact by ‘connecting great people to do great things,’” says Deborah Rosati, Board Chair.

ABOUT PROFOUND IMPACT CORPORATION 

Based in the Toronto-Waterloo technology corridor, Profound Impact’s AI-powered tool – Research Impact – helps academic and industry researchers find the perfect funding match. With over $300 Billion in research funding opportunities, 100,000s industry partners and 8.8 Million researchers globally, finding the optimal grant for academic and industry innovators is often overwhelming and unnecessarily time-consuming.  More than just a search engine, Research Impact offers automatic, targeted and timely matching.  Profound Impact’s customers include top North American research institutions, universities and industry partners.  CEO and Founder Sherry Shannon-Vanstone is a serial technology entrepreneur with an unparalleled track record.  She has had five successful start-ups and exits in Silicon Valley and Canada, including two IPOs and acquisitions.  

Website: www.profoundimpact.com 

Facebook: @aprofoundimpact

Instagram: @aprofoundimpact 

LinkedIn: Profound Impact Corporation

Twitter: @aprofoundimpact

For media inquiries, please contact:

Durrell Communications

media@profoundimpact.com

Kasia Malz Appointed as CFO

FOR IMMEDIATE RELEASE

PROFOUND IMPACT™ CORPORATION APPOINTS KASIA MALZ 

AS CHIEF FINANCIAL OFFICER

Malz brings 15 years of broad financial leadership experience in start-up and high-growth companies.

WATERLOO, ON | MAY 24, 2023 — Profound Impact™ Corporation is pleased to announce the appointment of Kasia Malz to the company as Chief Financial Officer.

Malz joined Profound Impact in April 2023 and brings more than 15 years of experience working in diverse financial leadership roles in start-up and high-growth environments. She holds her Chartered Professional Accountant (CPA, CA) designation and is a licensed Certified Public Accountant in the state of Illinois. Malz is no stranger to Waterloo Region and the surrounding area as she received both her Masters of Accounting and Honours Bachelor of Mathematics from the University of Waterloo. 

“Adding Kasia as our CFO signals a time of growth, expansion and investment here at Profound Impact,” says Sherry Shannon-Vanstone, Founder and CEO at Profound Impact. “We know Kasia will be an invaluable member of our team as we grow. We’re looking forward to her guidance as we continue this upward trajectory.”

Profound Impact, which operates out of the Toronto-Waterloo technology corridor, offers Research Impact, an AI-powered tool that helps academic and industry researchers find the perfect funding match. More than just a search engine, Research Impact offers automatic, targeted and timely grant matching.

Prior to joining Profound Impact, Malz spent four years as CFO of Titanium Transportation Group Inc. and two years as CFO of Next Hydrogen Solutions, both of which she took public, supported with multiple capital raises and grew through M&A. She currently sits on the board of the Canadian Centre for Electron Microscopy at McMaster University and Nets for Net Zero and is an Executive in Residence with Foresight Canada.

“I’m honoured to be part of Profound Impact and incredibly passionate about our solution, which brings together industry and academia with government and other funding organizations,” Malz says. “Our work at Profound Impact will continue to innovate in matching research funding, and I’m looking forward to our team’s journey.”

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ABOUT PROFOUND IMPACT CORPORATION 

Profound Impact’s AI-powered tool, Research Impact, helps academic and industry researchers find the perfect funding match. With over $300B in funding, 100,000s industry partners and 8.8M researchers globally, finding a match between academia, industry and grants is often overwhelming and time-consuming. More than just a search engine, Research Impact offers automatic, targeted and timely matching. Our customers include top Canadian research institutions. Profound Impact’s CEO and Founder Sherry Shannon-Vanstone is a serial tech entrepreneur with an unparalleled track record in building high-performing teams and led start-ups to successful exits both in Silicon Valley and Canada with two IPOs and two acquisitions. The company is located in the Toronto-Waterloo technology corridor. Our Canadian and US team members are passionate about connecting great people to do great things while maximizing their worldwide impact.

Website: www.profoundimpact.com 

Facebook: @aprofoundimpact

Instagram: @aprofoundimpact 

LinkedIn: Profound Impact Corporation

Twitter: @aprofoundimpact

For media inquiries, please contact:

Durrell Communications

media@profoundimpact.com 

Impactful Actions Award Nominations

FOR IMMEDIATE RELEASE

IMPACTFUL ACTIONS AWARD NOMINATIONS OPEN FOR 2023

The Impactful Actions Award recognizes leaders making a profound impact in communities globally. 

WATERLOO, ON | MAY 1, 2023 — Profound Impact is now accepting nominations for the 2023 Impactful Actions Award. 

The annual award presented by Profound Impact™ Corporation recognizes leaders who are making a profound impact on the global community by inspiring collaborative solutions to difficult problems. The award launched in 2021 and has now grown to include two categories–Young Leader and Lifetime Achievement – in hopes to attract and honour a wider range of nominees. 

“We received so many incredible nominations for the Impactful Actions Award last year and we wanted to expand the award to honour a second nominee and their work to make our world a better place. It’s truly inspiring to see the calibre of accomplishments from members of our community,” says Sherry Shannon-Vanstone, Founder and CEO of Profound Impact. “At Profound Impact, we’re passionate about collaboration and making an impact, and our nominees all showcase the absolute best of those core values.”

The inaugural Impactful Actions Award was presented to Dr. Feridun Hamdullahpur, former President & Vice-Chancellor (2010-2021) and Professor of Mechanical and Mechatronics Engineering at the University of Waterloo, in 2021. In 2022, Profound Impact presented the Impactful Actions Award to Kehkashan Basu, M.S.M., who is the Founder and President of the Green Hope Foundation. 

“Our past winners truly exemplify what it means to make a profound impact through their actions and career achievements,” says Shannon-Vanstone. “We can’t wait to meet this year’s nominees and learn more about their impressive work.”

Nominations are open now until June 30. The top three finalists will be contacted on July 20, and the 2023 Impactful Actions Award winners will be announced during the Profound Impact Day virtual event on September 14, 2023. Please take a moment to review the award criteria and nominate someone you feel is making an extraordinarily positive impact.

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ABOUT PROFOUND IMPACT CORPORATION 

Profound Impact is a female-founded Canadian company located in the Toronto-Waterloo technology corridor. Profound Impact’s data, AI and analytics driven solutions help education, research and social impact organizations automate their processes, measure program impact, tell their story and inform strategy. 

Profound Impact’s products include Research Impact, which automatically matches researchers to funding opportunities; Career Impact, which provides organizations with actionable insights by analyzing the career trajectory of program participants; and Connection Impact, which provides a platform for connecting organizations’ stakeholders to measure and visualize impact. These three products involve different stakeholders, but all work towards the important goal of connecting great people to do great things and maximizing their worldwide impact.

Website: www.profoundimpact.com 

Facebook: @aprofoundimpact

Instagram: @aprofoundimpact 

LinkedIn: Profound Impact Corporation

Twitter: @aprofoundimpact

For media inquiries, please contact:

Durrell Communications

media@profoundimpact.com 

12 Days of Impact Campaign

FOR IMMEDIATE RELEASE

LOCAL TECH STARTUP ENCOURAGES COMMUNITY ENGAGEMENT 

THROUGH 12 DAYS OF IMPACT CAMPAIGN

The 12 Days of Impact campaign kicks off on Giving Tuesday, inspiring acts of kindness and generosity

WATERLOO, ON | NOVEMBER 29, 2022 — Profound Impact™ Corporation, a local startup based in the Toronto-Waterloo technology corridor, is giving back to the community this holiday season and encouraging other companies to get involved. 

The 12 Days of Impact kicks off on Giving Tuesday, building on the global movement to encourage people and organizations to contribute their time, resources and talents to making their community a better place.

“The Profound Impact team knows that small acts of kindness and generosity can have a big impact within our community,” says Sherry Shannon-Vanstone, founder and CEO of Profound Impact. “Giving back does not have to be time-consuming, expensive, or difficult and the 12 Days of Impact calendar really proves it. For the second year in a row, we’re engaging our whole team in these simple acts of kindness and we hope to encourage others to do the same.”

The small team with big hearts at Profound Impact has developed a calendar of community actions throughout the month of December. From donating clothing to helping out a neighbour, the campaign offers simple suggestions on how to make our communities stronger by working together. 

“We’re challenging others in Waterloo Region and across southern Ontario to take part in the 12 Days of Impact,” Shannon-Vanstone says. “We want to build a community of ambassadors who are committed to making an impact where they live and work. No action is too big or too small and our calendar focuses on how to make giving simple and accessible to everyone.”

Anyone accepting the challenge is encouraged to follow along with Profound Impact’s calendar or create their own. Participants can share their actions online through #12DaysOfImpact.

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ABOUT PROFOUND IMPACT CORPORATION 

Profound Impact is a female-founded Canadian company located in the Toronto-Waterloo technology corridor. Profound Impact’s data, AI and analytics driven solutions help education, research and social impact organizations automate their processes, measure program impact, tell their story and inform strategy. Profound Impact’s products include Research Impact, which automatically matches researchers to funding opportunities; Career Impact, which provides organizations with actionable insights  by analyzing  the career trajectory of program participants; and Connection Impact, which provides a platform for connecting organizations’ stakeholders to measure and visualize impact. These three products involve different stakeholders, but all work towards the important goal of connecting great people to do great things and maximizing their worldwide impact.

Website: www.profoundimpact.com 

Facebook: @aprofoundimpact

Instagram: @aprofoundimpact 

LinkedIn: Profound Impact Corporation

Twitter: @aprofoundimpact

For media inquiries, please contact:

Durrell Communications

media@profoundimpact.com 

Canada’s Podcast

Starting a Company to Influence Culture – Profound Impact on Canada’s Podcast

Sherry Shannon-Vanstone, Profound Impact’s Founder, President and CEO was featured on another podcast! 


Sherry sat down with Canada’s Podcast to discuss entrepreneurship and starting a business to influence culture. As an advocate for women in STEM, Sherry talked about positioning women in business, science, and tech as leaders in post-pandemic recovery and economic development. Listen to Sherry’s episode on Canada’s Podcast to learn more about her entrepreneurial journey, innovation, philanthropy, and Profound Impact.

Inspiring Generosity and Kindness: 12 Days of Impact Challenge 2022

The Profound Impact team is excited to launch 12 Days of Impact 2022 to kick off the giving season. The 12 Days of Impact, in partnership with Giving Tuesday, is dedicated to encouraging the importance of small acts that can make a big difference! Building on Giving Tuesday, a global generosity movement, the 12 Days of Impact encourages individuals, organizations, and businesses to address local challenges, promoting kindness, generosity, and the humanitarian spirit.

This year, the Profound Impact team is challenging individuals and organizations to create a community of ambassadors working to make a difference. The 12 Days of Impact will kick off on Giving Tuesday, November 29th, and run until Thursday, December 15th. Check out the Profound Impact 12 Days of Impact calendar, showcasing good deeds and positive acts to encourage us all to make a difference this holiday season! Click here to download a sample calendar with space to insert your own logo and challenge your network! #GivingTuesday

Startup Canada Podcast

Empowering Women in STEM with Sherry Shannon-Vanstone

Click to Listen

Episode Overview

As a well-known serial entrepreneur, Sherry Shannon-Vanstone has made a significant contribution to the spectrum of digital industries from information security to telecommunications and technology, while also making a major contribution to the advancement of all women. She is an extraordinary leader and visionary who has made a material difference to the roles women play and their influence in the digital economy. Throughout Sherry’s career, she has been a trailblazer in the fields of STEM, business, and philanthropy. 

In honour of her late husband, Scott A. Vanstone, Sherry founded Profound Impact in 2018 — a data driven platform for use by organizations and their stakeholders including alumni, researchers, and students to engage, discover, and measure the worldwide impact that the institution and its community have on technology and the world. It also aims to build a sense of community for a global audience of affinity groups such as women in STEM and entrepreneurs.

“There is a talent battle today. We are seeing digital transformation across every industry and with that, there is a huge opportunity and challenge.”

In this week’s episode of the #StartupCanadaPodcast, sponsored by Mastercard and Scotiabank, we talk about Sherry’s entrepreneurship journey, how she leverages data with her clients, and  the importance of empowering women in STEM.

IMPACTFUL ACTIONS AWARD WINNER ANNOUNCED ON PROFOUND IMPACT DAY 2022

GREEN HOPE FOUNDATION PRESIDENT AND FOUNDER KEHKASHAN BASU, M.S.M., WINS 2022 IMPACTFUL ACTIONS AWARD

The Impactful Actions Award recognizes world leaders making a profound impact on the global community.

WATERLOO, ON | SEPT. 14, 2022 — Profound Impact™ is proud to announce Kehkashan Basu, M.S.M., as the winner of the 2022 Impactful Actions Award. 

The annual award is presented by Profound Impact Corporation, a Toronto-Waterloo Corridor tech company providing tools for organizations to maximize their global impact. Profound Impact’s Impactful Actions Award recognizes individuals who are inspiring collaborative solutions to difficult global problems. 

Basu, who is just 22 years old, started working towards improving the world around her at the age of seven. Basu planted her first tree at eight and founded her own humanitarian organization, Green Hope Foundation, when she was 12. 

“My work focuses specifically on empowering our most vulnerable populations,” Basu said. “We do this through a myriad of ways, including providing education for sustainable development and turning that education into ground level actions.”

Green Hope Foundation recently celebrated its 10th anniversary. The global social enterprise has worked with more than 300,000 people across 26 countries, focusing on water, sanitation, clean energy and food security. 

“We want Green Hope Foundation to be in every country of the world so we can change the mindsets of people all across society,” Basu said. “We want to create cross-sectional dialogue and partnerships to benefit every single person within our communities.”

Basu was presented the Impactful Actions Award for Profound Impact Day. The day, which honours the late Professor Scott A. Vanstone, celebrates the impact and legacy of collaboration and innovation developed through the Profound Impact community.

“Kehkashan has done incredible work from such a young age. We’re so impressed by her commitment to making the world a better place,” said Sherry Shannon-Vanstone, Founder and CEO of Profound Impact. “Every single one of our nominees this year represents the incredible talent we have here in Ontario and across the globe.”

Basu said winning the award is a huge honour. “It’s a vindication of my belief that young people and young women are doing a lot for people and the planet. To be recognized for those efforts, it’s just a really amazing feeling.”

Profound Impact will make a donation to a charity of Basu’s choice in her honour.

Profound Impact received nominees from the community for the 2022 Impactful Actions Award. In 2021, the inaugural Impactful Actions Award was presented to Dr. Feridun Hamdullahpur, former President & Vice Chancellor (2010-2021) and Professor of Mechanical and Mechatronics Engineering at the University of Waterloo.

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ABOUT PROFOUND IMPACT CORPORATION 

Profound Impact helps education, research and social impact community organizations leverage data to measure program impact, tell their story and inform strategy. Profound Impact products include Connection Impact, Career Impact and their newest offering, Research Impact.  Research Impact helps researchers match with the perfect grant to fund their research. Everything Profound Impact does works towards the important goal of connecting great people to do great things and maximizing their worldwide impact. 

Website: www.profoundimpact.com 

Facebook: @aprofoundimpact

Instagram: @aprofoundimpact 

LinkedIn: Profound Impact Corporation

Twitter: @aprofoundimpact

For media inquiries, please contact:

Durrell Communications

media@profoundimpact.com 

MEDIA ADVISORY – IMPACTFUL ACTIONS AWARD WINNER TO BE ANNOUNCED

FOR IMMEDIATE RELEASE

PROFOUND IMPACT™ TO ANNOUNCE WINNER OF IMPACTFUL ACTIONS AWARD AT THIRD ANNUAL PROFOUND IMPACT DAY

The Impactful Actions Award recognizes world leaders making a profound impact on communities globally.

WATERLOO, ON | SEPT. 13, 2022 — Celebrated annually on September 14, the third annual Profound Impact Day will feature the winner of this year’s Impactful Actions Award. 

The annual award is presented by Profound Impact Corporation, a Toronto-Waterloo Corridor tech company providing data analytic tools for organizations to maximize their global impact. Profound Impact’s Impactful Actions Award recognizes individuals who are inspiring collaborative solutions to difficult global problems. 

Members of the media are invited to attend this year’s Profound Impact Day celebrations. Please RSVP via email with contact information and interview requests to brittanyb@durrellcomm.com. Tune in virtually here.

What: Profound Impact Day 2022 will feature a fireside chat with 2021 Impactful Actions Award winner Dr. Feridun Hamdullahpur, former president of the University of Waterloo. Dr. Hamdullahpur will have an in-depth conversation and exclusive Q&A with the winner of this year’s Impactful Actions Award.  Profound Impact received nominations from community members and named the finalists in August. They are, in alphabetical order, Kehkashan Basu, M.S.M., Dr. Mona Nemer and Dr. Neil Turok. You can learn more about the finalists here.

Event Details:

Profound Impact Day 2022

Date: September 14, 2022

Time: 12 to 1 p.m. ET

Virtual Access: Click here

With presentation and remarks from notable attendees:

  • Sherry Shannon-Vanstone, President and CEO, Profound Impact
  • Dr. Feridun Hamdullahpur, 2021 Impactful Actions Award winner, former president of the University of Waterloo
  • Winner of the 2022 Impactful Actions Award

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ABOUT PROFOUND IMPACT CORPORATION 

Profound Impact helps education, research and social impact community organizations leverage data to measure program impact, tell their story and inform strategy. Profound Impact products include Connection Impact, Career Impact and their newest offering, Research Impact. Research Impact helps researchers match with the perfect grant to fund their research. Everything Profound Impact does works towards the important goal of connecting great people to do great things and maximizing their world-wide impact. 

Website: www.profoundimpact.com 

Facebook: @aprofoundimpact

Instagram: @aprofoundimpact 

LinkedIn: Profound Impact Corporation

Twitter: @aprofoundimpact

For media inquiries, please contact:

Durrell Communications

media@profoundimpact.com