FOR IMMEDIATE RELEASE
LOCAL TECH STARTUP ENCOURAGES COMMUNITY ENGAGEMENT
THROUGH 12 DAYS OF IMPACT CAMPAIGN
The 12 Days of Impact campaign kicks off on Giving Tuesday, inspiring acts of kindness and generosity
WATERLOO, ON | NOVEMBER 29, 2022 — Profound Impact™ Corporation, a local startup based in the Toronto-Waterloo technology corridor, is giving back to the community this holiday season and encouraging other companies to get involved.
The 12 Days of Impact kicks off on Giving Tuesday, building on the global movement to encourage people and organizations to contribute their time, resources and talents to making their community a better place.
“The Profound Impact team knows that small acts of kindness and generosity can have a big impact within our community,” says Sherry Shannon-Vanstone, founder and CEO of Profound Impact. “Giving back does not have to be time-consuming, expensive, or difficult and the 12 Days of Impact calendar really proves it. For the second year in a row, we’re engaging our whole team in these simple acts of kindness and we hope to encourage others to do the same.”
The small team with big hearts at Profound Impact has developed a calendar of community actions throughout the month of December. From donating clothing to helping out a neighbour, the campaign offers simple suggestions on how to make our communities stronger by working together.
“We’re challenging others in Waterloo Region and across southern Ontario to take part in the 12 Days of Impact,” Shannon-Vanstone says. “We want to build a community of ambassadors who are committed to making an impact where they live and work. No action is too big or too small and our calendar focuses on how to make giving simple and accessible to everyone.”
Anyone accepting the challenge is encouraged to follow along with Profound Impact’s calendar or create their own. Participants can share their actions online through #12DaysOfImpact.
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ABOUT PROFOUND IMPACT CORPORATION
Profound Impact is a female-founded Canadian company located in the Toronto-Waterloo technology corridor. Profound Impact’s data, AI and analytics driven solutions help education, research and social impact organizations automate their processes, measure program impact, tell their story and inform strategy. Profound Impact’s products include Research Impact, which automatically matches researchers to funding opportunities; Career Impact, which provides organizations with actionable insights by analyzing the career trajectory of program participants; and Connection Impact, which provides a platform for connecting organizations’ stakeholders to measure and visualize impact. These three products involve different stakeholders, but all work towards the important goal of connecting great people to do great things and maximizing their worldwide impact.
Website: www.profoundimpact.com
Facebook: @aprofoundimpact
Instagram: @aprofoundimpact
LinkedIn: Profound Impact Corporation
Twitter: @aprofoundimpact
For media inquiries, please contact:
Katherine Hill
Durrell Communications