Impactful Actions Award Press Release

Profound Impact



The Impactful Actions Award recognizes individuals making a profound impact on the global community

WATERLOO, ON | JUNE 1, 2022 — Applications are now open for the 2022 Impactful Actions Award.

The annual award is presented by Profound Impact™ Corporation, a Toronto-Waterloo Corridor tech company providing data analytic tools for organizations to measure their global impact. Profound Impact’s Impactful Actions Award recognizes individuals who are inspiring collaborative solutions to difficult global problems.

“The Impactful Actions Award combines two of our core values: collaboration and making a positive impact,” said Sherry Shannon-Vanstone, Profound Impact’s Founder and CEO. “We’re excited to get to know impactful individuals through the nomination process and especially, honouring and celebrating the winner for their valuable contributions.”

Nominations are open now until July 20. The top three finalists will be contacted on August 15, and the 2022 Impactful Actions Award winner will be announced during the Profound Impact Day virtual event on September 14, 2022. Please take this opportunity to review the award criteria and nominate someone you feel is making an extraordinary positive impact.

Waterloo Grit Podcast

Profound Impact’s CEO, Sherry Shannon-Vanstone, was the guest speaker for an inaugural podcast hosted by Jay Krishnan of Canada’s Accelerator Centre for a great conversation. Sherry shares her personal story and discusses the challenges facing female entrepreneurs in technology, and offers some great advice for meeting those challenges. A mathematician, entrepreneur, innovator, and philanthropist, Sherry defied the odds when it comes to women pursuing STEM careers and has been an advocate for women in STEM, pushing for them to assume a greater role in Canada’s post-pandemic economic recovery. Watch the podcast recording here or listen on Spotify here.

International Women’s Day 2022

Hosted on the Profound Impact™ Platform, Three Days of Free Virtual Event Programs



Women in Communications and Technology — Waterloo Region Chapter to host three online events celebrating, educating and empowering women

WATERLOO, ON | FEBRUARY 24, 2022 — In celebration of International Women’s Day on March 8, Women in Communications and Technology — Waterloo Region Chapter (WCT-WR) is partnering with various community organizations to host three virtual events during the month of March featuring some of the Region’s most notable female leaders, entrepreneurs and innovators.

Centered around the 2022 campaign theme #BreakTheBias, participants will share personal stories of overcoming stereotypes and discrimination in the workplace. There will also be live panel discussions on empowering women in healthcare and education, achieving financial independence and assessing overall perceptions of women in society, culture and the workplace.

“Women have made tremendous progress in advancing gender equality and challenging existing gender stereotypes, but there is more work to be done,” said Sherry Shannon-Vanstone, CEO of Profound Impact Corporation and Founder of WCT-WR. “With the pandemic posing serious risks to women’s progress in the workforce, empowering and educating women is more important than ever.”

Phoenix Fire


(TORONTO, ONTARIO — March 8, 2022) A group of Canadian women in technology have launched Phoenix Fire, an angel stage investment fund with a systematic approach to investing in women entrepreneurs across Canada. The fund will invest $100K to $250K in early-stage technology start-ups with high-growth potential and the ability to scale globally. Phoenix Fire is powered by Archangel Network, which launched in 2020 with a first close of $10 million.

The women of Phoenix Fire, also known as “The Firehood™” consists of over a dozen women with diverse backgrounds, mostly in technology. Founding members include Sherry Shannon-Vanstone, Founder and CEO of Profound Impact.

Venusverse – New Startup Empowers Women in the Digital World


FROM THE RELEASE: To make an even greater impact in gender equity, the founders of Venusverse are collaborating with Profound Impact™ Corporation and CivicAction, to build a community where women are empowered with the knowledge required to advance successfully in the next-generation wealth economy.
In true community-building fashion, Chalouhi will join Profound Impact Corporation as an advisor in partnership engagement. Profound Impact is a Toronto-Waterloo innovation corridor-based startup that helps education, research and social impact community organizations leverage data to measure program impact, tell their stories and inform strategies.

“Our collaboration with Venusverse aligns perfectly with our long-term stakeholder engagement strategy,” said Sherry Shannon-Vanstone, founder and CEO of Profound Impact Corporation. “Venusverse will use Profound Impact’s business intelligence and engagement tools to measure the increased involvement of women in NFT, Web3 and crypto. Our shared goal is to measure the global impact of connecting great people to do great work in these growing fields.”

12 Days of Impact



The 12 Days of Impact Campaign is Profound Impact’s way of inspiring acts of kindness and generosity throughout the community that builds on the Giving Tuesday movement

WATERLOO, ON | NOVEMBER 30, 2021 — Profound Impact™ Corporation, a Waterloo Region-based tech company offering a suite of digital engagement and impact measurement tools, is launching its 12 Days of Impact campaign – encouraging small acts to create big impact. Building on the global #GivingTuesday movement, the 12 Days of Impact campaign is designed to encourage people and organizations to contribute their time, resources and talents to help address local challenges. 

“The team at Profound Impact believes that encouraging small acts of generosity can have big impacts on those who experience undue hardship,” said Sherry Shannon-Vanstone, Founder and CEO of Profound Impact Corporation. “We hope that by engaging our team in a calendar of ‘good deeds’, we can inspire the collective power of individuals and businesses to do the same, amplifying the resulting impacts.” 

The small team with big hearts at Profound Impact makes a start internally by matching their team’s contributions to charitable organizations and sharing fun challenges to engage everyone in giving. Externally, Profound Impact organized a social media contest aimed at providing underrepresented youth opportunities to engage in STEM programming, something Sherry Shannon-Vanstone and her team are passionate about.

As a next step, Profound Impact challenges others to take part in the 12 Days of Impact campaign, sharing your acts of generosity and kindness through #12DaysOfImpact. These acts include donating food or funding to a local food bank, buying a toy for a community toy drive, helping a neighbour in need, cooking a meal for someone in need, donating warm clothing and paying it forward to a stranger. No action is too big or too small and collectively, we can make meaningful contributions to the betterment of our community. 

“The holidays can be a particularly difficult time for vulnerable members of our community,” said Shannon-Vanstone. “We hope that through these small acts of generosity, we can inspire others to give back (in whatever way they can) making a positive impact during the holiday season.”

For a complete list of Profound Impact’s 12 Days of Impact daily challenges, including information on how to get involved, please visit or download the 12 Days of Impact calendar and track your impacts at

For more information on Profound Impact™ please visit See how Profound Impact™ is being deployed by visiting



Profound Impact connects great people to do great things by providing a unique and transformational digital community to measure the worldwide impact of an organization and by facilitating and accelerating connectivity to inspire collaborative solutions to difficult global problems. Profound Impact offers a next-generation digital community and interaction platform, helping universities and colleges, research institutions and social impact organizations accelerate connectivity, inspire collaboration and measure their impact. In September of this year, the Profound Impact team debuted their new career trajectory solution, designed to help institutions and enterprises find and tell their impact stories through alumni career trajectory data. 


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WATERLOO, ON | NOVEMBER 1, 2021 —Profound Impact™ Corporation, a Waterloo Region-based startup, is pleased to announce that its President and CEO, Sherry Shannon-Vanstone has been elected to CANARIE’s Board of Directors.

Established in 1993, CANARIE is a non-profit corporation that supports the evolution of Canada’s digital infrastructure. Together with its thirteen provincial and territorial partners, CANARIE forms the National Research and Education Network, enabling researchers, educators and innovators to leverage a range of advanced technologies to support a growing digital economy and catalyze innovation.

Timmy Awards



The prestigious tech industry awards program, created by Tech in Motion, announces top regional tech leaders for 2021

WATERLOO, ON | OCTOBER 19, 2021 —Profound Impact™ Corporation, a Waterloo Region-based startup, is proud to announce that Sohail Ramzan, Technical Program Manager at Profound Impact, has been selected as the Toronto Region’s Best Tech Manager for the 7th annual Timmy Awards. He will now have the opportunity to receive even more recognition by competing to take home the North American Award, to be chosen by an expert panel of judges: Dr. Anita Jindal, Senior Director of Engineering at VMware, Akshaya Aradhya, Director of Engineering at Netflix, and Nirmal Srinivasan, Software Engineering Director at PayPal.

“We are extremely proud to recognize leading managers in the tech industry, locally and across North America,” says Mandy Walker, Executive Director of Marketing at Motion Recruitment, Tech in Motion’s creator. “These tech leaders’ steadfast dedication to empowering their teams through all circumstances and adapting to changing circumstances, while still inspiring those around them, deserve recognition.”

Sohail has worked with Profound Impact for nearly two years, leading a cohesive development team that has built and continues to enhance the next-generation social engagement and interaction platform to measure the worldwide impact of an organization and its programming. Guided by Sohail’s leadership and technological expertise, Profound Impact has created an innovative digital community of stakeholders including alumni, academics, researchers, innovators and professionals working together to find actionable solutions to global challenges.

“Sohail’s contributions to Profound Impact have been immeasurable and we are thrilled that his talent and leadership are being recognized,” said Sherry Shannon-Vanstone, founder and CEO of Profound Impact “Sohail and his team have brought our product vision to life, ensuring that our digital community and other services provide the tools and analysis needed to measure impact and tackle complex global issues.”

After the success of last year’s virtual event, the 2021 Timmy Awards ceremony on Oct. 28 will once again be an entirely digital experience on YouTube Premiere. North American winners will be announced live in front of Finalists, Regional Winners and members of the tech community from across North America. The public can RSVP here to attend and see who will be declared as the 2021 North American Winner. Further information on all judges and finalists can be found on the Timmy Awards’ website.

For more information on Profound Impact, please visit See how Profound Impact is being deployed by visiting



Tech in Motion is a North American events series that brings local tech community professionals together to connect, learn and innovate. What started as a passion project in 2011, by IT staffing and recruiting firm Motion Recruitment, grew into an organization of over 250,000 members across 14 chapters in North America including Atlanta, Boston, Charlotte, Chicago, Dallas, LA, New York, Orange County, Philadelphia, Phoenix, San Francisco, Silicon Valley, Toronto, and Washington, D.C. Please visit for more information about our notable speakers, sponsors and events.


Profound Impact connects great people to do great things by providing a unique and transformational digital community to measure the worldwide impact of an organization and by facilitating and accelerating connectivity to inspire collaborative solutions to difficult global problems.


Facebook: @aprofoundimpact

Instagram: @aprofoundimpact

LinkedIn: Profound Impact Corporation

Twitter: @aprofoundimpact

For media inquiries, please contact:

Durrell Communications

Lindsay Lewis

Tech in Motion Events