CEO Message

With the arrival of Spring, Profound Impact enters into the second half of our fiscal year with plenty of highlights to share from a productive March and a view into what’s planned for April. 

This month, in celebration of Earth Day on April 22, 2022 — our team will once again take on the responsibility of spending at least one hour doing something to benefit the environment. We invite our Profound Impact network to follow suit and participate in making a difference by doing something to help the environment — such as going for a walk, clearing the trash in your community, or even planting a tree. Whatever you choose to do this Earth Day, our collective impacts will make a real difference.

Speaking of making a difference, Profound Impact is proud to release our first Social Impact Report! We set a goal for our organization to be an early adopter of social impact programs and you can read all about our first year of activities here.

Last month, Profound Impact powered the second annual International Women’s Day celebration events in collaboration with WCT Waterloo Region, which attracted over 450 participants from our community and around the world — all coming together to #BreakTheBias. We had a productive time celebrating the successes of women entrepreneurs, professionals, and community leaders from the Waterloo Region and beyond. A big thank you to our inspiring panelists for sharing their stories and advice — and of course, our valued sponsors and partners for their support in making this event possible. If you missed the event or want to re-watch the insightful panel discussions, you can access them on our Women Empowering Women Digital Community platform here.

As we head into the warmer months, Profound Impact is looking forward to continued collaboration as we strive to create a community that empowers positive change. Stay connected with us on social media and through our upcoming Profound Connections newsletters for more information on upcoming events!

Thank you for your ongoing support and engagement,

Sherry Shannon-Vanstone 

CEO Message

Message from the CEO

Happy New Year and welcome to the first 2022 edition of Profound Connections!

I hope that you all had a restful holiday season. With a new year underway, the team here at Profound Impact™ can’t wait to share with you what we have planned for 2022 but before we do that…let’s look back at 2021.

To close out 2021, our team launched a new initiative: 12 Days of Impact, designed to encourage people and organizations to contribute their time, resources and talents to help address local challenges. Our 12 Days of Impact calendar outlined daily challenges that focused on spreading the giving spirit during the holiday season. Not only did our team members at Profound Impact contribute to these daily challenges, but as an organization, we took it one step further. 

Through our efforts, we were able to give back to organizations doing vital work in our greater community. Additionally, based on the social media engagement and votes of our followers, Profound Impact was able to support Actua, Canada’s largest STEM outreach organization. Profound Impact’s contribution will support the delivery of impactful hands-on science, technology, engineering and math (STEM) experience to youth across Canada. Many youth including Indigenous youth, girls, and at-risk youth face barriers that prevent access to education opportunities. Through Actua’s national inclusion and diversity programs, they are hard at work to remove these barriers.

Now on to 2022…coming in March is International Women’s Day (IWD) 2022 with the theme #BreakTheBias. We are thrilled to once again be working with the Women in Communications and Technology Waterloo Region Chapter (WCT WR) and 18 other organizations representing this vibrant community to present during the month of March several  IWD 2022 events and amplify over 10 other events in celebration of women in the Waterloo Region. 

For more information on this event and additional exciting news from our team, read on and enjoy this edition of Profound Connections!

Warmest regards, 

Sherry Shannon-Vanstone