Mike Farwell Show
Renata Rusiniak of Profound Impact visits with host Mike Farwell to talk about the 12 Days of Impact campaign kickoff.
https://kitchener.citynews.ca/all-audio/the-mike-farwell-show/tuesday-november-29th-2022-6170661
12 Days of Impact Campaign
FOR IMMEDIATE RELEASE
LOCAL TECH STARTUP ENCOURAGES COMMUNITY ENGAGEMENT
THROUGH 12 DAYS OF IMPACT CAMPAIGN
The 12 Days of Impact campaign kicks off on Giving Tuesday, inspiring acts of kindness and generosity
WATERLOO, ON | NOVEMBER 29, 2022 — Profound Impact™ Corporation, a local startup based in the Toronto-Waterloo technology corridor, is giving back to the community this holiday season and encouraging other companies to get involved.
The 12 Days of Impact kicks off on Giving Tuesday, building on the global movement to encourage people and organizations to contribute their time, resources and talents to making their community a better place.
“The Profound Impact team knows that small acts of kindness and generosity can have a big impact within our community,” says Sherry Shannon-Vanstone, founder and CEO of Profound Impact. “Giving back does not have to be time-consuming, expensive, or difficult and the 12 Days of Impact calendar really proves it. For the second year in a row, we’re engaging our whole team in these simple acts of kindness and we hope to encourage others to do the same.”
The small team with big hearts at Profound Impact has developed a calendar of community actions throughout the month of December. From donating clothing to helping out a neighbour, the campaign offers simple suggestions on how to make our communities stronger by working together.
“We’re challenging others in Waterloo Region and across southern Ontario to take part in the 12 Days of Impact,” Shannon-Vanstone says. “We want to build a community of ambassadors who are committed to making an impact where they live and work. No action is too big or too small and our calendar focuses on how to make giving simple and accessible to everyone.”
Anyone accepting the challenge is encouraged to follow along with Profound Impact’s calendar or create their own. Participants can share their actions online through #12DaysOfImpact.
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ABOUT PROFOUND IMPACT CORPORATION
Profound Impact is a female-founded Canadian company located in the Toronto-Waterloo technology corridor. Profound Impact’s data, AI and analytics driven solutions help education, research and social impact organizations automate their processes, measure program impact, tell their story and inform strategy. Profound Impact’s products include Research Impact, which automatically matches researchers to funding opportunities; Career Impact, which provides organizations with actionable insights by analyzing the career trajectory of program participants; and Connection Impact, which provides a platform for connecting organizations’ stakeholders to measure and visualize impact. These three products involve different stakeholders, but all work towards the important goal of connecting great people to do great things and maximizing their worldwide impact.
Website: www.profoundimpact.com
Facebook: @aprofoundimpact
Instagram: @aprofoundimpact
LinkedIn: Profound Impact Corporation
Twitter: @aprofoundimpact
For media inquiries, please contact:
Katherine Hill
Durrell Communications
Inspiring Generosity and Kindness: 12 Days of Impact Challenge 2022
The Profound Impact team is excited to launch 12 Days of Impact 2022 to kick off the giving season. The 12 Days of Impact, in partnership with Giving Tuesday, is dedicated to encouraging the importance of small acts that can make a big difference! Building on Giving Tuesday, a global generosity movement, the 12 Days of Impact encourages individuals, organizations, and businesses to address local challenges, promoting kindness, generosity, and the humanitarian spirit.
This year, the Profound Impact team is challenging individuals and organizations to create a community of ambassadors working to make a difference. The 12 Days of Impact will kick off on Giving Tuesday, November 29th, and run until Thursday, December 15th. Check out the Profound Impact 12 Days of Impact calendar, showcasing good deeds and positive acts to encourage us all to make a difference this holiday season! Click here to download a sample calendar with space to insert your own logo and challenge your network! #GivingTuesday
CEO Message
Happy New Year and welcome to the first 2022 edition of Profound Connections!
I hope that you all had a restful holiday season. With a new year underway, the team here at Profound Impact™ can’t wait to share with you what we have planned for 2022 but before we do that…let’s look back at 2021.
To close out 2021, our team launched a new initiative: 12 Days of Impact, designed to encourage people and organizations to contribute their time, resources and talents to help address local challenges. Our 12 Days of Impact calendar outlined daily challenges that focused on spreading the giving spirit during the holiday season. Not only did our team members at Profound Impact contribute to these daily challenges, but as an organization, we took it one step further.
Through our efforts, we were able to give back to organizations doing vital work in our greater community. Additionally, based on the social media engagement and votes of our followers, Profound Impact was able to support Actua, Canada’s largest STEM outreach organization. Profound Impact’s contribution will support the delivery of impactful hands-on science, technology, engineering and math (STEM) experience to youth across Canada. Many youth including Indigenous youth, girls, and at-risk youth face barriers that prevent access to education opportunities. Through Actua’s national inclusion and diversity programs, they are hard at work to remove these barriers.
Now on to 2022…coming in March is International Women’s Day (IWD) 2022 with the theme #BreakTheBias. We are thrilled to once again be working with the Women in Communications and Technology Waterloo Region Chapter (WCT WR) and 18 other organizations representing this vibrant community to present during the month of March several IWD 2022 events and amplify over 10 other events in celebration of women in the Waterloo Region.
For more information on this event and additional exciting news from our team, read on and enjoy this edition of Profound Connections!
Warmest regards,
Sherry Shannon-Vanstone
12 Days of Impact
FOR IMMEDIATE RELEASE
LOCAL TECH STARTUP PROFOUND IMPACT™ PARTNERS WITH GIVING TUESDAY TO KICK-OFF THE 12 DAYS OF IMPACT CAMPAIGN
The 12 Days of Impact Campaign is Profound Impact’s way of inspiring acts of kindness and generosity throughout the community that builds on the Giving Tuesday movement
WATERLOO, ON | NOVEMBER 30, 2021 — Profound Impact™ Corporation, a Waterloo Region-based tech company offering a suite of digital engagement and impact measurement tools, is launching its 12 Days of Impact campaign – encouraging small acts to create big impact. Building on the global #GivingTuesday movement, the 12 Days of Impact campaign is designed to encourage people and organizations to contribute their time, resources and talents to help address local challenges.
“The team at Profound Impact believes that encouraging small acts of generosity can have big impacts on those who experience undue hardship,” said Sherry Shannon-Vanstone, Founder and CEO of Profound Impact Corporation. “We hope that by engaging our team in a calendar of ‘good deeds’, we can inspire the collective power of individuals and businesses to do the same, amplifying the resulting impacts.”
The small team with big hearts at Profound Impact makes a start internally by matching their team’s contributions to charitable organizations and sharing fun challenges to engage everyone in giving. Externally, Profound Impact organized a social media contest aimed at providing underrepresented youth opportunities to engage in STEM programming, something Sherry Shannon-Vanstone and her team are passionate about.
As a next step, Profound Impact challenges others to take part in the 12 Days of Impact campaign, sharing your acts of generosity and kindness through #12DaysOfImpact. These acts include donating food or funding to a local food bank, buying a toy for a community toy drive, helping a neighbour in need, cooking a meal for someone in need, donating warm clothing and paying it forward to a stranger. No action is too big or too small and collectively, we can make meaningful contributions to the betterment of our community.
“The holidays can be a particularly difficult time for vulnerable members of our community,” said Shannon-Vanstone. “We hope that through these small acts of generosity, we can inspire others to give back (in whatever way they can) making a positive impact during the holiday season.”
For a complete list of Profound Impact’s 12 Days of Impact daily challenges, including information on how to get involved, please visit https://givingtuesday.ca/partners/profound-impact-corporation or download the 12 Days of Impact calendar and track your impacts at https://www.profoundimpact.com/2021/11/25/12-days-of-impact/.
For more information on Profound Impact™ please visit www.profoundimpact.com. See how Profound Impact™ is being deployed by visiting https://demo.profoundimpact.com/.
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ABOUT PROFOUND IMPACT CORPORATION
Profound Impact connects great people to do great things by providing a unique and transformational digital community to measure the worldwide impact of an organization and by facilitating and accelerating connectivity to inspire collaborative solutions to difficult global problems. Profound Impact offers a next-generation digital community and interaction platform, helping universities and colleges, research institutions and social impact organizations accelerate connectivity, inspire collaboration and measure their impact. In September of this year, the Profound Impact team debuted their new career trajectory solution, designed to help institutions and enterprises find and tell their impact stories through alumni career trajectory data.
Website: www.profoundimpact.com
Facebook: @aprofoundimpact
Instagram: @aprofoundimpact
LinkedIn: Profound Impact Corporation
Twitter: @aprofoundimpact
For media inquiries, please contact:
Madison Lambden
519-994-1912