Swatil Mahmud

Swatil Mahmud

Co-Founder, Swayong

“Women’s stories are universal,” says Swatil Mahmud, co-founder of Swayong, a youth and women-led platform that aims to tackle social injustice through storytelling. Along with her sister, Kazi Mitul Mahmud, Swatil created Swayong to be a safe, inclusive, and constructive space for conversation and growth and where people are able to interact meaningfully with sensitive topics, breaking down inhibitions about women’s issues that are often burdened with shame. 

Swatil grew up in and is based in Bangladesh, where women’s roles are traditionally defined by their responsibilities as wives and mothers. Her mother, a nurse, teacher and director of a masters’ level nursing program, was a powerful role model for Swatil and her sister, who both travelled the world to study. Swatil has returned to Bangladesh to work as a communications and development professional and, through Swayong, to share the stories of real women and girls in order to dismantle social injustices, one story at a time. 

Swayong, which translates as ‘self’ from the Bangla language, was founded in 2020 as a pandemic project with 11 volunteers. The platform now boasts a team of 65, referred to as Swayong Warriors, who fight gender-based social injustice.  

The first stories shared by Swayong were those of frontline healthcare workers, hospital staff, aid workers and journalists during COVID-19. The platform provided, and continues to provide, a safe and inclusive space for women of all ages and from all walks of life, including people with disabilities, transwomen, indigenous women, gender-diverse folks and other marginalized communities. Swayong has reached over 850,000 people in almost all the major cities in Bangladesh and also communicates through their website www.swayong.org and via Facebook, Instagram and LinkedIn.

Since its inception, Swayong has run 23 campaigns on issues such as body positivity, curtailed bodily autonomy, sexual harassment in public places, child abuse, transgender awareness and parental leave.  Campaign topics, which are not limited to women’s issues, all feature factual information and data illustrated by personal stories. Swayong also produces Angur Fol Tok (Grapes are sour), a live talk livestreamed on Facebook, where eminent activists and experts come together to talk about issues related to social injustice and taboo and “shameful” topics.  

Under Swatil’s leadership, Swayong organized a feminist storytelling festival to promote sensitization to feminist, sexuality, and marginalization issues through panel discussions, storytelling and cultural performances.  As part of the festival, members of feminist groups, LGBTQIA communities and transgender rights activists were invited to be “human books” to create a feminist human library. Swatil also produced Swayong’s feminist documentary Jongla phul (Wild Flower) to showcase diverse women who, like wildflowers, survive despite adversity. 

All of Swatil’s work aims to create public awareness and a sense of community and to influence national policy formulation and reform. She serves as a mentor and guide, collaborating with other young feminists to expand the impact of her work and to ensure a larger reach of her advocacy initiatives. She is one of the founding members of Feminists Across Generations, an intergenerational feminist alliance that brings together activists and other individuals to stand up against gender-based violence and abuse against women. As part of her feminist advocacy and activism, Swatil mobilizes and leads activities like protests and flash mobs to raise awareness about gender inequality and violence against women.

Collaboration is essential to the success of Swatil’s work and Swayong frequently collaborates with organizations working on social justice issues to launch joint campaigns and projects. Swayong has conducted events and campaigns featuring storytelling as a tool for change that have been funded by the United Nations Development Programme, the Manusher Jonno Foundation, UK Aid, and Global Affairs Canada

Swatil believes youth must be included in the solution to achieve gender equality and wants young people to be a testament to the power of the collective.  Her advice to young women who wish to make meaningful change is “Be fearless and never underestimate the power of a storyteller!”

You can learn more about Swatil’s work and Swayong in the visualizations below.

Do you have an Impact Story to share? Reach out to us at connections@profoundimpact.com for a chance to have your story featured in an upcoming newsletter!

CEO Message

I’m excited to share Profound Impact’s plans for this year as we amplify our focus on research and researchers across Canada and internationally.

Our new Research Spotlight column, which debuts this month highlighting Canada’s role as an AI research leader, will feature stories about emerging research and collaboration in areas including Artificial Intelligence, Quantum Information Processing, Sustainability, Alternative Energy, Climate Change, Biomanufacturing, Social Innovation, and Technology and Society.

We’ll also introduce some of the world-renowned researchers working in these areas to transfer their research results from the lab to innovative products and services.  This month you’ll meet Professor Doina Precup from McGill University, who conducts fundamental research on reinforcement learning and works on AI applications in areas that have a social impact.

March 8 is International Women’s Day and this year’s theme is Embrace Equity. The Profound Impact team is delighted to be working with the Waterloo Region Chapter of Women in Communications and Technology and community organizations from across the region to present a series of IWD2023 events throughout the month of March to celebrate the women of Waterloo Region. We’ll share information about these events in upcoming issues of Profound Connections.

I know that you’ll be impressed by the accomplishments of Adrija Jana, featured in this month’s Impact Story. At just 18 years of age and just beginning her studies in English Literature at the University of Delhi in India, this exceptional young woman has made great impact as a poet, researcher, social activist, artist and active citizen.

Enjoy this month’s edition of Profound Connections and hope you are having a great start to a healthy, happy and prosperous 2023!

Sherry Shannon-Vanstone

Research Spotlight: AI Research in Canada

Artificial Intelligence (AI) has been featured in popular culture for decades. From the giant robots who kidnapped Lois Lane and were taken down by Superman in the 1941 animated film The Mechanical Monsters, to HAL 9000, the AI antagonist in 2001: A Space Odyssey to the currently ubiquitous AI portrait generators, artificial intelligence has been portrayed as a promise, a threat and a cool tool.

At Profound Impact, our newly-launched Research Impact product uses AI and data analytic tools to automatically match research collaborators with multiple online sources for funding opportunities and with potential industry partners to create competitive grant applications.

But what is AI and what role do Canada’s researchers play in advancing the field?  

Canada’s Advisory Council on Artificial Intelligence states that AI represents a set of complex and powerful technologies that will touch or transform every sector of industry and that has the power to address challenging problems while introducing new sources of sustainable economic growth. 

In 2017, in partnership with the Canadian Institute for Advanced Research (CIFAR), Canada launched the Pan-Canadian Artificial Intelligence Strategy.  The country’s national AI strategy, the first in the world, has a stated vision that “by 2030 Canada will have one of the most robust national AI ecosystems in the world, founded upon scientific excellence, high-quality training, deep talent pools, public-private collaboration and our strong values of advancing AI technologies to bring positive social, economic and environmental benefits for people and the planet.”

AI research in Canada is currently centred in three national AI institutes: the Alberta Machine Intelligence Institute (Amii) in Edmonton, the Vector Institute in Toronto and Mila in Montreal.  These not-for-profit organizations work in partnership with research universities and companies conducting AI research and development across Canada.  

Four key strategic priorities have been identified as part of the Pan-Canadian Artificial Intelligence Strategy:

Advancing AI Science 

Fundamental and applied research in areas including machine learning, natural language processing, autonomous vehicles, games and game theory and human-AI interaction.

AI for Health 

AI-based approaches to health and healthcare that leverage Canada’s strength in health research and publicly-funded healthcare systems. 

AI for Energy and the Environment

Innovative solutions to protect the environment and deal with the effects of climate change.

AI Commercialization

Funding and incentives for Canadian companies to develop AI technology and products.

The three hubs of AI excellence in the Pan-Canadian AI are recognized internationally for their research expertise and results, training of the next generation of AI researchers and practitioners and the transfer of scientific knowledge to industry. 

Alberta-based Amii’s team includes 28 Fellows (including 23 Canada CIFAR AI Chairs) and eight Canada CIFAR AI chairs at universities across Western Canada.  Amii researchers are pioneers and leaders in fields including Reinforcement Learning, Precision Health, Games and Game Theory, Natural Language Processing, Deep Learning and Robotics and work with a range of companies to translate research results to innovative products across industry sectors.

The Vector Institute was launched in March 2017 in partnership with the University of Toronto, the University of Guelph and the University of Waterloo to work with research institutions, industry, and incubators and accelerators across Canada to advance AI research and drive its application, adoption and commercialization.  

Three key pillars in the Vector Institute’s three-year strategy are research, industry partnerships and thought leadership.  Currently, the Vector Institute comprises more than 600 active researchers and professionals from across the country.  More than 40 industry sponsors, representing a broad range of industries including health care, finance, advanced manufacturing, telecommunications, retail and transportation, collaborate with Vector Institute researchers on projects related to opportunities in AI.  

The fourth pillar in the institute’s strategy and a focus of research is health, including responsible health data access for research, the use of machine learning tools, methods to analyze de-identified health data, and the creation of a secure data platform for applied AI research. Vector programs, including the Smart Health initiative and the support of Pathfinder Projects, facilitate the use of AI-assisted technologies in the health sector and the deployment of machine learning tools in hospitals across Ontario.

Mila was found in 19983 by Professor Yoshua Bengio of the Université de Montréal as a research lab to bring together researchers with a shared vision for the ethical development and advancement of AI.  In 2017, the scope of Mila was expanded through collaboration between the Université de Montréal and McGill University and work with academic institutions Polytechnique Montréal and HEC Montréal. 

Now a non-profit research institute, Mila also works with Quebec universities including Université Laval, Université de Sherbrooke and École de technologie supérieure.  More than 1,000 researchers, including 51 CIFAR AI chairs, with expertise in machine learning theory and optimization, deep learning, computer vision and robotics, reinforcement learning, computational neuroscience and natural language processing.  

In addition to conducting leading-edge research, Mila also works closely with 87 industry partners via collaborative research and technology transfer to facilitate the use of AI in company processes and product development. And the Mila Entrepreneurship Lab fosters student entrepreneurship from ideas to business projects through mentorship and funding. Eighteen Mila start-ups operate in Montreal, Toronto, New York City, Addis Ababa and Germany, working on the use of AI in medicine, finance, neuroscience and transportation.

Canada continues to fund emerging AI research institutes including the Centre for Innovation in Artificial Intelligence Technologies (CIAIT) at Seneca College of Applied Arts and Technology in Toronto and the Durham College Hub for Applied Research in Artificial Intelligence for Business Solutions (the AI Hub) in Oshawa, Ontario. At CIAIT, Seneca researchers will collaborate with industry partners to find AI solutions in sectors ranging from advanced manufacturing and commerce to creative media and finance. The AI Hub provides industry partners with access to AI expertise, state-of-the-art facilities and student talent to integrate AI solutions into products and business operations.

Canada’s strengths and global leadership in AI are powered by the investments made by the Government of Canada in AI research at institutions across the country.  These investments are developing the adoption of artificial intelligence across Canada’s economy, connecting researchers and the next generation of AI professionals with industry partners to facilitate commercialization and advancing the development and adoption of AI standards to be used in Canada and around the world.

Researcher Spotlight: Doina Precup

Doina Precup, McGill University

Growing up in Romania, Doina Precup enjoyed science fiction featuring benign and helpful robots. That interest, plus the influence of her mother (a computer science professor), and the other women in her family with successful careers in science, were early draws for Professor Precup to the field of artificial intelligence.

Doina Precup is an associate professor at McGill University and head of the Montreal office of Deepmind. In addition to teaching at McGill, she is a core academic member at Mila, a Canada CIFAR AI Chair, a Fellow of the Royal Society of Canada, a Fellow of the CIFAR Learning in Machines and Brains program and a senior member of the Association for the Advancement of Artificial Intelligence.

Dr. Precup conducts fundamental research on reinforcement learning with a focus on AI applications in areas, such as health care, that have a social impact. At Deepmind, a subsidiary of Google, she leads a team of scientists, engineers and ethicists dedicated to using AI to advance science and solve real-world problems.

Dr. Precup’s focus on creating social impact goes beyond her work in the research laboratory. To address the issue of gender imbalance in science and technology, she co-founded and serves as advisor of the CIFAR-OSMO AI4Good Lab, an organization that encourages women to study and work in artificial intelligence via a seven-week AI training program for undergraduate and graduate students who identify as women. Dr. Precup was also one of four renowned Canadian AI researchers who signed a letter sent in 2017 to Canadian Prime Minister Justin Trudeau, asking that Canada announce its support for the call to ban lethal autonomous weapons systems at the United Nations Conference on the Convention on Certain Conventional Weapons (CCW).

Her work as an award-winning AI researcher dedicated to solving problems to benefit humanity, her leadership in building a diverse and inclusive culture in AI and her support and mentorship of emerging talent have established Doina Precup as a respected and distinguished member of the AI research community in Quebec, Canada and internationally.

Adrija Jana

Adrija Jana

At only 18 years of age, Adrija Jana has been recognized, both internationally and in her home country of India, as an award-winning poet, spoken word artist, filmmaker and creative researcher. Despite these honours, Adrija doesn’t just think of herself as a creative artist but also as an activist whose art effectively protests against social injustices including domestic abuse, period poverty and education inequity. Adrija has channeled her creativity and energy to raise awareness about these issues and to empower others to speak out.

As a high school student at Mahadevi World Academy in Kolkata, India, Adrija served as a peer mentor for junior students while winning awards for her academic standing. She also taught creative and performing arts to disadvantaged children and mentored refugee children through her work with various NGOs.

Adrija has been involved in period poverty activism through her work at the Period Society, a youth-led non-profit which aims to improve menstrual and reproductive health. As a fellow at Civics Innovator fellowship at Civics Unplugged, she developed a case brief on the problem of menstrual stigma and period poverty in India. In addition to defining and analyzing the issues, Adrija recommended a two-pronged approach to be taken by the government for subsidy of period products and access to products in schools.

Adrija’s activism isn’t limited to issues in her home country. She has participated as a UN Model Delegate in more than 20 conferences and has led research projects about the effect of Covid-19 on education and on the opioid crisis in Arizona in her role as a research fellow in the 2020 and 2021 cohorts of Harvard Innovation Labs International Socioeconomics Laboratory.  

A prolific writer, Adrija is inspired by her favourite contemporary poet of color, Nayyirah Waheed, and novelist Margaret Mitchell.  She was inspired to write her first poem while in Grade 3 and reading about India’s nationalist movement for independence. The theme of gender equality runs through Adrija’s work – she recently published a paper on the Representation of Women in Literature to explore the role that literature plays in the portrayal of women’s social standing during the time they are written.

In addition to her research and poetry, Adrija creates documentaries that tell the inspiring stories of people who wouldn’t otherwise have a platform. Her films, including poetry documentaries, have been screened internationally to wide acclaim.

Adrija credits her mother as her biggest inspiration. “Her entire journey inspires me. She got married at a very young age, had me and my siblings, and was compelled to devote herself entirely to family life. She had to make great sacrifices, but never for once did she break down or give up. After we grew up, she started her own business to become self-reliant. After the national movement, it was her struggles that I expressed through my poetry. She is a living example of the heights one can scale if they persist.”

As Adrija is honoured for her work as an activist, poet and researcher, both in India and internationally, she is currently in her first year at University of Delhi, where she is studying English literature. Her goal is to pursue a PhD, in either the UK or the US, and to work as a researcher and professor while continuing her role as an activist. “This has become a very core part of me. I definitely see myself advocating for the issues I care about and to help communicate the voices of people who are normally ignored,” she said.

An exceptional young woman, Adrija has made great impact as a poet, researcher, social activist, artist and active citizen. When asked what advice she would give a young person who would like to get involved in issues as she does, Adrija says: “This is not something that is very easy to do. It may be easy to start something, but continuing with it will come with obstacles. If you are doing something that is considered revolutionary by traditional conventions, there will be backlashes. For example, in response to my poetry against marital rape and period poverty, I have received rape and death threats and other forms of cyber harassment. But you cannot let that deter you. All that matters is how determined you are. If you really believe something with all your heart, you should never let go of it.”

You can see more about Adrija’s impact in the visualizations below.

Do you have an Impact Story to share? Reach out to us at connections@profoundimpact.com for a chance to have your story featured in an upcoming newsletter!

CEO Message

With the introduction of a new product, the announcement of this year’s Impactful Actions Award, connecting with you through our newsletter, podcasts and participation in conferences, 2022 has been an eventful year for Profound Impact – one that we reflect on with pride. Our newsletter this month offers a reflection on highlights from 2022, introduces a new story of impact featuring Claudette McGowan, and explains how you can get involved in our 2nd annual giving campaign – the 12 Days of Impact.

In a recent team meeting, we revisited our mission statement: Connecting great people to do great things. In the 4+ years I have led Profound Impact, there has been plenty of change in the evolution of our products and the business itself, but our mission statement still holds true – it’s what guides our work daily and rallies our team towards results. Our mission has grown and evolved with us, which is a testament to its strength. Led by our mission, we approach 2023 with great energy on our path to create connection and profound impact. 

To the Profound Impact team and all members of our growing community, thank you for your support and engagement throughout the past year. We look forward to presenting the exciting initiatives Profound Impact has planned for 2023, including a new section in our newsletter focusing on ground-breaking researchers and research programs and new ways to connect great people to do great things.

All the best in the remaining weeks of 2022!

Sherry Shannon-Vanstone

Claudette McGowan

Claudette McGowan

Founder and CEO, Protexxa and Chair, CILAR

Claudette McGowan’s first mentor was her mother, a nurse who believed strongly in the importance of caring for and helping people. “There was always someone staying with our family, whether from the church or a family member,” she recalls. As a global information technology leader, entrepreneur, and mentor, Claudette puts into practice what was modelled by her mother by providing opportunities for participation, prosperity, and leadership.  

A graduate of Lakehead University and Athabasca University, with certifications from Ontario Tech University, York University, Harvard, and the University of Toronto’s Rotman School of Management, and an honorary doctorate from Carleton University, Claudette broke barriers as she advanced in her career. In 2020, Toronto Life recognized her as one of the city’s Top 50 Most Influential Torontonians. Digital Finance Institute honoured her as one of the Top 50 Canadian Women in FinTech, and the Women’s Executive Network recognized her as one of the Top 100 Most Powerful Women in Canada. In 2022, Claudette received the DMZ Woman of the Year Award and NACO, the National Angel Capital Organization, named her as a Nation Builder of the Year in Canada.  

In 2022, Claudette followed a calling to become an entrepreneur and founded Protexxa, a cybersecurity platform that leverages Artificial Intelligence to rapidly identify, evaluate, predict, and resolve cyber issues.  “Cybercrime has quadrupled since the pandemic” notes Claudette. “Through Protexxa, I can work with people around the world to help them assess cyber threats, train them to reduce cyber vulnerabilities and strengthen cyber capabilities.”

Fundamental to all of Claudette’s work is ensuring that support systems are in place for everyone, regardless of race, gender or age, in order to thrive and progress.  “There are 3.5 million open cybersecurity jobs in the world, 25,000 of them in Canada.  My goal is to create more cyber leaders,” she said.

To this end, Claudette helped found and is currently the chair of the Coalition of Innovation Leaders Against Racism (CILAR), a group of senior Canadian business leaders committed to fighting systemic racism within the innovation economy.  CILAR was founded in 2020 to engage all people to participate in the growing innovation economy, which will soon represent half of the global GDP and workforce.  At CILAR, Claudette is one of the leaders overseeing the effort to focus on increasing access and opportunity for Black, Indigenous and People of Colour.  (BIPOC) men and women through five integrated pillars: 

Youth Development

Carve pathways for BIPOC Youth in the innovation economy through mentorships and access to programs that lead to meaningful employment.

Job Opportunities

Provide transformational employment opportunities.

Venture and Capital Support

Offer access to capital and programs to entrepreneurs seeking opportunities to grow their ideas into viable, sustainable and global platforms through BIPOC Venture Capital Funds.

Community and Leadership

Strengthen all communities by connecting Canada’s established innovators with aspiring innovators.

Inclusive Innovation and Technology

Establish technology and data standards to develop innovation enablers for both consumer and business purposes.

To help women succeed in the technology industry, Claudette recently helped launch the women-focused archangel fund, Phoenix Fire.  These angel-stage investment funds apply a systematic, disciplined approach to investing in women entrepreneurs across Canada. Phoenix Fire offers active portfolio management with experienced angel investors as well as access to high-potential, talented, entrepreneurial women.

When asked about the most significant point of her more than 20 years as a global information technology leader, Claudette points to her decision to leave her role as l Global Executive Officer of Cybersecurity at TD Bank to found Protexxa. “I saw a problem and an opportunity to offer solutions. I decided to go for it by building a new cyber platform and a phenomenal team. It’s been the most rewarding experience of my lifetime.”

Claudette McGowan has made outstanding contributions as a technology leader, mentor and entrepreneur.  Her work to increase access to careers in technology across Canada for BIPOC youth and innovators and to women, to train people to create cyber capabilities, and to foster a new generation of cyber leaders truly makes a profound impact for millions of people around the globe.

You can see more of Claudette’s work with CILAR and her recognitions over the years in the visualizations below.

Do you have an Impact Story to share? Reach out to us at connections@profoundimpact.com for a chance to have your story featured in an upcoming newsletter!

CEO Message

October has traditionally been a busy month for conferences and meetings.  Of course, that all changed beginning in the spring of 2020, when pandemic restrictions caused meetings all over the world to be canceled and we all pivoted to virtual workshops, webinars, and fully online events.  As a company that connects great people to do great things, we were especially pleased to participate as sponsors and speakers at two in-person conferences in Toronto in October.

At the 2022 THINK Conference, Shawna Reibling, Knowledge Mobilization Officer at Wilfrid Laurier University, joined Brian Romansky, Profound Impact’s Chief Strategy Officer, to talk about the current state of communicating funding opportunities and how our Research Impact product works to resolve identified pain points in identifying and matching those opportunities with researchers.

The Profound Impact team is nearly 60% women, which is one of the reasons why we decided to sponsor and speak at CAN-CWiC, the premiere Canadian Computing Conference for Women in Technology that brings together researchers, students and companies from across Canada. Our team presented Research Impact to conference attendees and participated in the career fair to introduce students to employment opportunities at Profound Impact and leadership opportunities for women in STEM.

November brings us to the start of the Giving Season and we are pleased to present the second year of our 12 Days of Impact 2022 challenge, which launches on Giving Tuesday – November 29.  Profound Impact challenges you to think about the many ways to create social impact by helping a neighbour, donating blood, volunteering for your favourite cause, or thanking someone who is making an impact in your community, your research network or your organization.  Read more about the 12 Days of Impact in this newsletter to learn how you and your team can get involved!

And, speaking of social impact, this month’s Impact Story features Stephanie and Joe Mancini, founders of the Working Centre in downtown Kitchener, Ontario. The Mancinis started their work to address poverty and homelessness 40 years ago and continue to lead the Centre by example and through partnership with business, government, and funding agencies to spread their message of hope and commitment.

I am delighted that our Profound Impact team was able to meet with researchers, students, and university administrators from across Canada in October.  And, as

we all come back together in meetings, on campuses, in offices and research laboratories, and in gatherings of family and friends, we challenge you to think about how you can make a difference this Giving Season!

As always, we are thankful for your ongoing support and engagement.

Stephanie and Joe Mancini

Joe and Stephanie Mancini (photo courtesy of Tomasz Adamski Photography)

Founders, The Working Centre

When they graduated from St. Jerome’s University 40 years ago, during a global and local recession, Stephanie and Joe Mancini wanted to build a culture of service and a place of hospitality for people who were left out of work. They opened the Working Centre in downtown Kitchener in 1982 to offer career and job assistance.  Although times have changed, their mission hasn’t.  It has only expanded to meet the needs of the community. 

Joe and Stephanie met as high school students in their hometown of Hamilton. Joe was inspired by a presentation at his church about building windmills in Tanzania by a mission group called CPPS Mission Projects, a group of priests and brothers from Toronto seeking to involve young students in global relief work. It was not long before Joe and Stephanie joined CPPS and the next summer they were in central Tanzania villages to build windmills for clean water in villages. When they returned to Canada, Joe enrolled at Resurrection College at St. Jerome’s University to study philosophy and history in a priest formation program while Stephanie studied Religious Studies and English at McMaster University. Within months, they directed their time and efforts toward learning about international development and supporting the Tanzania project through fundraising and public education. Together, they realized that they could build upon their informed sense of social justice, and this has been at the core of the Mancini’s work over four decades.

As university students, Stephanie and Joe continued the international development work they started in Tanzania through their active involvement in the Global Community Centre, where they gained valuable experience in community building, and a growing commitment to learn about the community. When they graduated in 1982, already married, their focus turned from global to local issues as hundreds of people were affected by layoffs at Budd Automotive and Lear Canada. The Working Centre took shape as a place to learn about the meaning and structure of work by supporting the unemployed. Soon, St. John’s Kitchen opened to provide a place of community, to help those with food insecurity to prepare a daily meal and share it together, and to provide access to a range of supports and resources.

COVID-19 has exposed the growing homeless situation in Waterloo Region. The Working Centre sprang into action and, working with the Region of Waterloo, added 230 shelter and interim housing beds through three different projects.  As well, St. John’s Kitchen has become as vital as ever, providing daily shelter, access to meals, laundry, and washroom facilities. Over 400 people a day use the different services of St. John’s Kitchen. 

The Working Centre has consistently produced substantial results for the community in creative ways. Over the past ten years, the centre’s 100 – 120 workers have:

·         Built Community Tool projects like Recycle Cycles Community Bike Shop, Queen Street Commons Café, the Market Garden, Worth A Second Look Thrift Store and Computer Recycling that have created sustainable social enterprises that offer great pricing, opportunities for work, and building community.  

·         Created the Job Resource Centre, the most practical, helpful, and hospitable employment resource centre in the region, with a 95% positivity rate provided by users surveyed. Ten weekly volunteers assist 3,000 workers each year, with approximately 1,000 workers achieving 85% success in jobs or training and the remaining 2,000 making use of the resource centre in practical ways. 

·         Employed up to 40 people on a weekly basis in Job Cafe projects. 

·         Served 250 – 300 meals each day at St. John’s Kitchen, from Monday to Friday.  St. John’s Kitchen also provides public washrooms, showers, laundry, and food distribution. 

·         Established a medical clinic that operates three days per week, serves 300 people each year, and is staffed by one nurse, a full-time doctor, and a nurse practitioner.  In addition to the medical clinic, a Specialized Outreach Team, staffed by two teams, each consisting of a nurse and social worker, serve an additional 450 per year each year.  Finally, three downtown street outreach working with a team of 100 weekly volunteers, each working with a caseload of 250 per year.   

·         Provided 70 people with housing in 30 apartments and three houses. A quarter of these units have housed chronically homeless individuals. 

·         Established a Hospitality House to serve six homeless men with acute illnesses. 

·         Built and furnished Community Dental, a clinic staffed by volunteer dentists and seven weekly volunteers that supported about 200 people over its first three years of operation. 

As COVID-19 exacerbated inequities within the community and as the rate of homelessness continued to rise in Waterloo Region, the most vulnerable bore the greatest burdens. Joe and Stephanie Mancini did not shrink from this challenge – they stepped up to serve the community.  “Our work during the pandemic has been hard and deep, relentless and beautiful as we have stood with people who are left out in so many ways – of housing, indoor spaces, bathrooms, safety, and work,” says Stephanie. 

Joe and Stephanie Mancini have noticed a change in people’s understanding of work and the desire to be more impactful. In 2020/21, during the COVID shutdowns, the Working Centre trained 55 new employees who had lost jobs in hospitality, health care, and manufacturing to learn shelter work. This new kind of work is all about bringing your mind, heart, and action into your work every day, which can be hard. It is also where real and meaningful work happens.

The Working Centre has been built and is grounded on the notion of learning about, understanding, and bringing ethics into social issues. The centre has operated with the goals of:

·         Offering sustainable, reliable resources that are agile and responsive to change;

·         Building structures without overdeveloping those structures, and

·         Understanding and fostering local democracy in our community

These goals continue to inform the work that Stephanie and Joe Mancini and their teams do every day. Through trial and error, the Working Centre has built a grassroots organizational model that integrates the stability of the systems-world with the continual change and unpredictability of the life-world. 

The Working Centre has provided the opportunity for approximately 500 University of Waterloo and Wilfrid Laurier University (WLU) undergraduate students to study at their facilities over the past twelve years. Courses offered through Professor Ken Westhues from the University of Waterloo and the Community Engagement Option at WLU have incorporated meaningful discussion and coursework on The Working Centre’s philosophy and approach. When full-time undergraduates travel by bus or car to downtown Kitchener for one of their courses, it is an experience far beyond the realm of academic theory. While courses at the Working Centre don’t differ from those on campus in terms of readings and assignments required, the atmosphere is vastly different. Students receive first-hand experience with the programs of social development provided by the Working Centre while learning about the network of businesses, government agencies, and voluntary associations that form the fabric of Kitchener-Waterloo as a city and community.

Stephanie and Joe Mancini’s work has been greatly influenced by their personal experience in international development, their education at St. Jerome’s University, and the work of social justice activists like Dorothy Day, Ivan Illich, and Dom Hélder Câmara.  Their work in establishing, developing, and running the Working Centre and bridging academia with the community serves as a grassroots organizational model that integrates the stability of the systems-world with the continual change and unpredictability of the life-world. These practices have been central in the profound impact the Mancinis have made in offering vital resources for four decades.

Do you have an impact story to share? Let us know at connections@profoundimpact.com for a chance to be featured in an upcoming newsletter!

CEO Message

I’d like to start by thanking everyone who joined us on September 14 for the third annual Profound Impact Day! We have been building a strong community of supporters over the years and I can’t thank you enough for being such an important part of our impact story.This year, on Profound Impact Day 2022, our team launched Research Impact, a unique and targeted service to automatically match grants to researchers. The Profound Impact team launched Research Impact to solve the challenge of clumsy, manual systems that aren’t digitally enabled to deliver fast, accurate matching capabilities.  

Profound Impact’s unveiling of Research Impact in 2022 follows the launch of Career Impact in 2021, and 2020’s Connection Impact, all of which utilized data driven solutions to support organizations looking to make an impact. Each step in Profound Impact’s evolution remains deeply founded in the academic community while honing in on the most persistent challenge to solve. Our team looks forward to growing our Research Impact pilot project to bring our proprietary algorithms to universities around the world! 

As Profound Impact continues to accelerate forward, I had the opportunity to sit down with the Startup Canada Podcast to discuss the company’s journey, the importance of women and their contributions to STEM, and my experience as a leader and entrepreneur in the tech industry. I can’t wait to share this episode with you. 

This month, the Profound Impact team is attending two conferences. The annual THINK Conference (October 19-20) and the CAN-CWiC Canadian computing conference for Women in Technology (October 21-22). We look forward to meeting you there! 

This month’s Impact Story highlights the amazing story of Kehkashan Basu, M.S.M. who was the winner of this year’s Impactful Actions Award. At just 22 years old, Basu has already made a tremendous impact on our world. We were so inspired by her work through her organization, Green Hope Foundation, and know that you will be too!  

September 14 was and always will be a day to remember and reflect. Your support made recognizing global leaders and changemakers both powerful and memorable! 

As always, we are thankful for your ongoing support and engagement.

Kehkashan Basu

Kehkashan Basu, MS.M.

Founder/President, Green Hope Foundation

A humanitarian with a passion for empowering vulnerable communities, Kehkashan Basu, M.S.M., founded her own charitable organization at the age of 12 in Toronto, Ontario. Now, 10 years later, Green Hope Foundation works across 26 countries, helping more than 300,000 vulnerable women and girls live in a world where all voices are valued. Basu believes that every child has the right to education regardless of their gender, to a clean environment, and the freedom to decide their own destiny.

“I started at a time when advocacy for sustainable development didn’t involve the people who should be included in the process,” Basu said. “I really wanted to change that. Green Hope Foundation came about to address this lack of inclusivity. Over the last decade, working with my team on the ground, as well as engaging with those at the highest levels of policymaking, we’ve really seen our impact grow.”

Basu said Green Hope Foundation is focused on three pillars: sustainability, society and environment. They follow an intersectional approach, recognizing all three pillars in their work. 

“The first actions we really took were with education for sustainable development, reaching out to schools and trying to get children involved,” Basu said. “We also got involved in ground level actions, like tree planting and conducting clean ups.”

Basu started her advocacy journey by planting a tree on her eighth birthday, which falls on June 5: World Environment Day. The United Nations noticed her work and invited Basu to speak at one of the largest sustainable development conferences at the time, Rio+20, in 2012. 

“I grew up seeing my parents giving back to people and the planet their whole lives,” Basu said. “I thought everyone was doing something good for the environment and for their community. But, slowly and steadily, I realized there were a lot of other inequities in our world. There was a tremendous lack of inclusivity of children and women in achieving a sustainable world.” 

Green Hope Foundation has seen a tremendous amount of growth since it began a decade ago. The group has planted 950,000 trees so far and hopes to hit 1 million by the end of the year. 

“We are learning and growing every single day,” Basu said. “We understand that our work can really never stop. Even if we do achieve a sustainable world, we have to do something to maintain that.”

In 2015, Green Hope Foundation installed solar panels to an area in western India with no access to electricity. The panels are still in use today, and have helped the area thrive.

“We have an energy system that enables farming, we have a full solar grid for their schools,” Basu said. “The children, and the girls specifically, are getting lessons in STEM in a solar-powered computer lab.”

The organization plans to continue expanding into the future, upscaling current projects and thinking of new ways to engage. “We want to continue to educate the younger generation about why it’s important to care for the community and the planet,” Basu said. 

Basu received her undergraduate degree at the University of Toronto, majoring in environmental studies and minoring in women and gender studies and physical and environmental geography. “Those subjects were a no-brainer for me,” she said. “I wanted to get a degree in something that I was passionate about.” Now, Basu is in her first year of her MBA at Cornell University. By specializing in business, she hopes to engage the private sector in the work of Green Hope Foundation in the future. 

Last month, Basu was named the winner of the 2022 Impactful Actions Award, an annual award presented by Profound Impact™ Corporation to recognize individuals who are inspiring collaborative solutions to difficult global problems.

“It’s a huge honour,” Basu said. “I really like that it’s focused on impact, because it’s a motivation for me to continue to do more, create more impact and inspire others.”

You can see highlights of Basu’s education and accomplishments in the visualizations below:

You can see highlights of the work of Green Hope Foundation in the visualizations below:

Do you have an impact story to share? Let us know at connections@profoundimpact.com for a chance to be featured in an upcoming newsletter!