CEO Message

Message from the CEO

Welcome to May. As we look forward to what May has to offer, it is important to acknowledge it is the official month of Mental Health Awareness. This month, along with every other, we should take time for ourselves and pay attention to both our physical and mental well-being. 

It’s time to #GetReal about the struggles that many academics and faculty face on a daily basis in silence, as nearly 20% of full-time academic physical and basic science faculty had significant levels of depression. ⁣Let’s continue to open up the dialogue and create a safe space for those suffering in our industry to feel supported. ⁣⁣

This month we will be hosting a new episode of our Profound Insights webinar series titled, “The Future of Work: Lifelong Learning & Networking with Digital Communities.” The webinar, moderated by Rob Darling, will take place on Wednesday, May 26th at 12:00pm EST. Rob will be connecting on the Profound Impact platform with esteemed panelists from the Waterloo Region including Simon Chan, Vice President of Talent, Academy & Future of Work at Communitech, Dr. Judene Pretti, Director of the Work-Learn Institute at the University of Waterloo, and Caitlin MacGregor, CEO and Co-Founder of Plum to discuss lifelong learning, professional development and talent resilience. 

On May 4th, I was honoured to be the recipient of the “K-W Oktoberfest Rogers Women of the Year – STEAM Award”. With a lifelong passion for STEAM, it is a privilege to be recognized by members of the Waterloo Region community for my efforts for women of all ages. 

Award programs such as this one recognize incredible women in our community. Congratulations to all the nominees and winners!

As the province-wide lock-down continues, we encourage you to learn more about how online virtual events and platforms like Profound Impact can help elevate your organization’s engagement during these times. Learn more about Profound Impact’s digital engagement communities and how the Profound Impact platform can ensure a safe and secure platform for your entire organization and attendees with our free self-assessment tool.

Thank you for your continuous engagement and support!

Judene Pretti

Dr. Judene Pretti

Director, Work-Learn Institute, University of Waterloo

Dr. Judene Pretti began her career at the University of Waterloo 25 years ago as a co-op student in the Faculty of Mathematics and has worked there ever since. During this time, she spent nine years working in Computer Science within the Math faculty, in addition to five years establishing the WatPD program — a program of online professional development courses for co-op students. In the last 10 years, she has served as the Director of the Work-Learn Institute, formerly known as the Waterloo Centre for the Advancement of Co-operative Education.

Her career aspiration from a young age was to become a teacher. Judene originally attended the University of Waterloo for the Math Teaching option program because it offered the opportunity to complete co-op work terms in an educational setting during the completion of a degree. During her final work term, Judene supported associate professor Arnie Dyck in teaching a new first year computer science course, which resparked her desire to teach and eventually pursue a role teaching in Computer Science at the university after graduation, rather than going into the secondary system.

While her current role as the director of the Work-Learn Institute is not directly related to her initial plans to become a mathematics or computer science teacher, Judene explains that she’s been given opportunities to learn and grow and identify her strengths and weaknesses. Her two main motivations are her desire to help people develop and her passion for identifying and solving interesting and important problems. Judene’s long-term goal is to keep learning and growing and hopefully inspiring others to do the same. 

With an impressive repertoire of accomplishments, Judene’s experiences have ranged from a number of exciting projects over her career to focusing on the Future of Work to examine predictive trends and to consider the implications for preparation of students. That work led Judene to the development of the Future Ready Talent Framework, a competency tool that is used at the University of Waterloo within the Co-op and Experiential Education portfolio at Waterloo to help students think about how they are developing the skills and competencies that will be important in their careers.

Additional accomplishments include, but are not limited to, Judene’s work with Communitech as part of their Future of Work consortium, her contributions to the growth of the WxL institute, receiving the CEIA Tyler award for a research collaboration with WIL researchers in Australia and New Zealand, winning the CEWIL Canada Branton award to recognize co-op/WIL researcher,    and undertaking both her Master’s degree and PhD while working full-time. While simultaneously juggling her career, education, and three children, Judene’s perseverance is commendable and represents the tremendous impact and capabilities she has brought to the Waterloo Region community. 

While always finding a challenge and purpose in the work that she does, Judene continues to build connections with others and seizes every opportunity to make significant and meaningful contributions to the Waterloo Region community every day. The cumulative impact throughout Judene’s career includes more than 100 co-op students she’s personally supervised, and for years to come she will continue to mentor and share her knowledge with the next generation.

Do you have an impact story to share? Let us know at connections@profoundimpact.com for a chance to be featured in an upcoming newsletter! 

Awards

Profound-Impact-Award-AnnouncementDownload

FOR IMMEDIATE RELEASE
TWO FEMALE LEADERS FROM LOCAL TECH STARTUP PROFOUND IMPACT™ RECOGNIZED FOR OUTSTANDING COMMUNITY EFFORTS
As the first place winner and a finalist of two major awards, Sherry Shannon-Vanstone and Sherryl Petricevic are recognized for their exceptional contributions to the Waterloo Region community.


WATERLOO, ON | MAY 7, 2021 — Profound Impact Corporation, a Waterloo Region-based startup providing a next-generation social engagement and interaction platform, is proud to announce that two of its executive members, Sherry Shannon-Vanstone and Sherryl Petricevic, are
the first place winner and a finalist of two major awards in the Waterloo Region. Sherry Shannon-Vanstone, Founder and CEO of Profound Impact, was named the recipient of the K-W Oktoberfest Rogers Women of the Year STEAM Award presented by Rogers. Sherryl Petricevic,
Account Executive of Profound Impact, was named a finalist for the Fresh Innovators Award presented by Leadership Waterloo Region.

The K-W Oktoberfest Rogers Women of the Year STEAM Award, sponsored by Enbridge, recognizes and pays tribute to outstanding women in the community for their exceptional advancement to the field of science, technology, engineering, arts and math. As a highly regarded serial entrepreneur, mathematician, innovator, philanthropist, mentor, and trailblazer in the field of STEM for young women, the award recognizes Sherry’s efforts and success in paving a future for women in technology. As an involved member in the community, Sherry holds several
active roles as the Founder and CEO of Profound Impact Corporation, Co-Founder and Co-Chair of the Waterloo Region chapter of Women in Communications and Technology (WCT-WR), and Co-Chair of Perimeter Institute’s Emmy Noether Council.

“I am honoured to be the recipient of an award that encompasses the mission I have upheld throughout my career,” said Sherry Shannon-Vanstone. “My hope is that other women in STEM use this award as a reminder that you can achieve anything you put your mind to, and that we have the power and knowledge to make change and innovate beyond measure.”

In its inaugural year, the Fresh Innovators Awards presented by Leadership Waterloo Region recognize changemakers who are digging into Waterloo Region’s challenges, creating solutions, and turning ideas into action. As Co-Chair of the Waterloo Region chapter of Women in Communications & Technology and a regular contributor to the Waterloo Region community, being a finalist for the award amplifies the significant impact Sherryl has made on the Region — from supporting startups through Communitech and the Waterloo Region Economic Development
Corporation to advancing the cybersecurity community and developing mentorship opportunities for young professionals.

“I am grateful to be a finalist for the Fresh Innovators Award in its inaugural year,” said Sherryl Petricevic. “Waterloo Region breeds a culture of creativity and innovation, and it is important that we celebrate the community leaders who are making a difference across all fronts in order to inspire a new generation of changemakers to make an impact.”
As powerhouses in the Waterloo Region community, Sherry and Sherryl have joined forces to pursue Profound Impact Corporation, a digital community and interaction platform set to revolutionize alumni, faculty and student engagement for academic and research institutions
around the world.

Both leaders look forward to what the future holds for their individual careers and their collaborative efforts advancing Profound Impact. With several projects in the works, the recognition from both awards will serve as a driving force behind Sherry and Sherryl’s mission to break barriers for
women everywhere.

For more information about the K-W Oktoberfest Rogers Women of the Year Awards, visit https://www.oktoberfest.ca/woy-nomination-process/.
For more information about the Fresh Innovators Awards, visit
https://leadershipwaterlooregion.org/content/fresh-innovators-awards-nominations For more information about Profound Impact, please visit www.profoundimpact.com.
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ABOUT PROFOUND IMPACT CORPORATION
Profound Impact connects great people to do great things by providing a unique and transformational digital community to measure the worldwide impact of an organization and by facilitating and accelerating connectivity to inspire collaborative solutions to difficult global problems.
Website: www.profoundimpact.com
Facebook: @aprofoundimpact
Instagram: @aprofoundimpact
LinkedIn: Profound Impact Corporation
Twitter: @aprofoundimpact
For media inquiries, please contact:
Durrell Communications
media@profoundimpact.com

CEO Message

Message from the CEO

Spring is in full bloom and the team at Profound Impact is looking forward to everything this season has to offer. 

In honour of Earth Day on April 22nd, a movement in the making since 1970, the Profound Impact team has accepted the challenge to spend at least one hour doing something to help the planet. This includes activities such as taking a walk (alone or with your family) to pick up litter in your neighbourhood, planting your garden using pollinator-friendly plants, taking care of your indoor plants by giving them some extra water or sunshine, or finding a recipe to make your own cleaning products with non-toxic, natural materials. Please join us in accepting this challenge!

With the success of our International Women’s Day event in March, we are taking the time to integrate all attendees’ positive feedback and sentiments into the Women Empowering Women Digital Community, which is hosted on the Profound Impact platform.

On that note, we are moving forward with our next Profound Insights webinar in the month of May. The webinar titled “The Future of Work: Lifelong Learning & Networking with Digital Communities,” will explore how employees and employers are evolving in their expectations of longevity of employment and talent resilience. In addition, there will be discussions on how some corporations are launching alumni digital communities to keep connected with ex-employees.

We are thrilled to announce that Sherryl Petricevic, our Account Executive, has been chosen as a finalist for the Fresh Innovators Award presented by Leadership Waterloo Region. After a call to the community for nominations, a panel of community members evaluated and carefully selected the three finalists who on May 6th will vie for a cash prize and the honour of being the Top Fresh Innovator in Waterloo Region.  Congratulations Sherryl!

As we step up and continue to accept the challenges presented by COVID-19, we encourage you to learn more about how online virtual events will continue to play an important role in your future stakeholder engagement. If you haven’t already, check our free self-assessment tool to learn how Profound Impact’s platform for digital engagement communities align with your organization’s strategic goals.

We look forward to the month ahead and would like to thank you for your continuous engagement as we transition into a season that celebrates growth and change. 

Sherryl Petricevic

Sherryl Petricevic

Leader, Innovator and Mentor in the Waterloo Region Community

Sherryl Petricevic is an exceptional leader in the Waterloo Region who continues to achieve excellence and provide opportunities for all members of the community. Sherryl’s career experiences have unleashed her innovative capabilities both personally and professionally, aiding in the advancement of the Women in Communications & Technology (WCT-WR) community. 

When the need for a Co-Chair was established in the Waterloo Region Chapter of WCT, Sherryl was naturally the ideal candidate. As someone who knows the Waterloo Region community ecosystem very well, in addition to lived-experience watching Waterloo Region transform into an innovative, entrepreneurial space with talented, motivated people to solve some of the world’s biggest problems, Sherryl’s expertise is exactly what the role required.

As Co-Chair of WCT-WR, Sherryl has played an active role in spearheading several of the organization’s initiatives and programs. Sherryl spent several months consulting with employers, academic and research institutes and community organizations to identify a gap in the availability of mentorship programs for women within the Waterloo Region. 

Through Sherryl’s leadership, WCT-WR developed a highly-collaborative program called Mentoring Circles to address the gap. Mentoring Circles are designed to provide like-minded professionals in any industry the opportunity to form strategic partnerships with members of the group. The partnerships are intended to help members deal with current career challenges, as well as find the support and tools they need to grow and develop in their careers. Since the inception of WCT Waterloo Region Mentoring Circles in 2019, over 200 participants of all career stages have participated in the program. 

Sherryl’s experience in building partnerships and programs with Communitech and the Waterloo Region Economic Development Corporation has enabled her to support big dreamers as they endeavoured to scale-up their businesses and identify niche needs that demanded solutions. Through a tremendous amount of leg-work in meeting community partners to identify the mentorship gap, Sherryl was able to do the same for WCT. Sherryl played a major role in forming the WCT Executive Committee and ensuring the Waterloo Region Chapter was very active, dynamic and inclusive reaching into far corners of the community and removing any barriers to entry. With a clear vision from the start, Sherryl has been able to execute her plans with laser-precision. The success of the WCT Mentoring Circles program is directly attributed to Sherryl’s dedication and resilience.

We commend Sherryl for her continuous efforts and look forward to her future successes and endeavors in the Waterloo Region community and beyond.

Do you have an impact story to share? Let us know at connections@profoundimpact.com for a chance to be featured in an upcoming newsletter! 

CEO Message

Happy Women’s History Month to all of our Profound Impact ambassadors! March is a time to celebrate nationwide the historical achievements of women around the world.

On March 8, 2021 Profound Impact was honoured to host the first virtual #ChooseToChallenge International Women’s Day event for Waterloo Region in collaboration with Women in Communications and Technology — Waterloo Region and other participating organizations and female leaders. The day was filled with inspiring conversations and meaningful connections  celebrating the trailblazing women that enrich our Waterloo Region community every single day.

Thank you to my team and the group of corporate, academic, non-profit and community leaders from across Waterloo Region who came together virtually and safely this year to recognize and celebrate the profound impact women have made and continue to make within our community. 

This month we are pleased to highlight the impactful journey of Adele Newton. Not only is she an inspiration and mentor to young women, she has also been a valuable contributor as a business development professional at Profound Impact. We wish her continued success in her retirement.

As we step up and accept the challenges presented by COVID-19, the success of the Waterloo Region International Women’s Day virtual event showcased how online virtual events continue to be on the rise and will play an important role in our future due to the uncertainty that lies ahead. Hosting your next virtual event exclusively on the Profound Impact platform ensures a safe and secure platform for not only your organization, but all of your attendees as well! If you’re interested in learning more about the Profound Impact’s digital engagement communities, check out our free self-assessment tool here. 

Warmest regards, 

Sherry Shannon-Vanstone 

IWD 2021

IWD 2021 Waterloo Region virtual event powered by Profound Impact

Represented in the image above, nearly 400 attendees from four countries participated in the International Women’s Day event hosted on the Profound Impact platform.

Instead of our monthly Profound Connections webinar, this month we hosted the International Women’s Day Waterloo Region virtual event, put on by Women in Communication Technology — Waterloo Region Chapter, exclusively on the Profound Impact platform. Bringing together Waterloo Region community members from all over the tri-cities and townships on our platform allowed for important conversations to happen seamlessly. We hosted nearly 400 registrants and together celebrated the women of our community and the amazing work that they are doing towards ending gender bias and inequality.  

Throughout the all-day event, conversations, affirmations thanking our community through a series of video vignettes, entertainment and musical interludes took place that specifically highlighted women and organizations who have chosen to challenge gender bias and inequity and have helped to create an inclusive world that empowers women and celebrates their achievements.

Speaking remarks were made by incredible women across Waterloo Region involved in various areas of work including science, technology, mentorship, and youth engagement. A few standout remarks include: 

“Everyone can be a mentor to someone else and I think it’s really easy to get caught up in this sort of imposter syndrome of ‘I’m not far enough along in my career to be a mentor or I haven’t got the expertise in this particular area,’ but you do.” 

— Renata Rusiniak, Principal and Founder, Green Horseshoe Solutions

“Take action whether you want to be part of WCT-WR or some other form of mentorship program. Reach out to someone for coffee and push your confidence.” 

— Mansi Baxi, Software Engineer, Manulife

“Some of the best things that make me a strong leader are pieces of my life that I left at home at first.”

— Caitlin Macgregor, Co-Founder & CEO, Plum

“Don’t underestimate yourself. Probe and explore opportunities more before you say no.”

— Dr. Deborah MacLatchey, President and Vice-Chancellor, Wilfrid Laurier University

“Take encouragement and run with it.”

— Jacqueline Hewson, Vice President and Market Leader, BMO Private Wealth at BMO Wealth Management – Canada

With over six live panel conversations, participants were able to engage in important conversations that revolve around women in our local community. We are grateful for all those who participated and encourage women of all ages to get involved in this empowering and welcoming community. Events like this remind women everywhere how strong we are and the power our voices withhold in unison. 

Adele Newton

Adele Newton

Strategic Partnerships Pioneer and Mentor

The Impact of Making Connections and Fostering Mentorship

As the oldest of five children, including three younger sisters, being a mentor to young women and a leader is something that has always come naturally to Adele Newton. Over the course of her career, she has wanted to provide others with the guidance and support she didn’t always have.

“I had very few female mentors – but those I did have made a big difference to how I looked at progress in my career,” says Adele. “I know I would have been more confident and taken more risks if there had been more women role models for me. So if I can make the road a little easier and more visible to a young woman, that means a lot to me and to her.”

Creating her own way

When Adele started her BMath at the University of Waterloo, she expected to have a fairly straightforward career path as a teacher. She realized teaching was not what she had hoped for. Instead she created her own way, and after working in a series of positions at the university, she found her calling. 

“When I managed the President’s Club program for the University of Waterloo, I learned a lot about the importance of giving back to the university and the difference it makes to the institution. It was when I first understood the potential for connecting industry to the research part of the university and how that could benefit both parties.”

Over the years, Adele has facilitated relationships between industry and academia, which has led to countless research collaborations as well as valuable opportunities for students. Canadian companies, such as Alias Research, Side Effects Software, Bell Canada, and BlackBerry all benefited from connections Adele helped them make with universities around the world.

The value of mentorship

Her talent for creating connections has allowed Adele to pursue her passion for outreach and mentoring others. While working in the computer graphics industry, she became involved with SIGGRAPH, the world’s largest conference in computer graphics. Adele saw an opportunity to create programs to introduce children and teenagers to the field. She recognized the important role women play in mentoring others.

“I have almost always been the only or one of the few women in the room during my career. That’s just the nature of tech – though it is changing. When I suggested we have an outreach program for SIGGRAPH, I knew that most of the mentors would be male – but we had some wonderful women participate. I saw the kids’ eyes light up. These were kids where 10-14 years old from inner city schools in New Orleans. I knew we had sparked ideas and possibilities in them. It was very powerful, and I knew I wanted to keep doing this.”  

In more recent years, Adele co-founded LAUNCH Waterloo – an organization that aims to introduce children to science, technology, engineering, arts, and math through fun recreational programs. She is also a mentor in the Women in Communication and Technology (WCT) Waterloo Region Mentorship Circles, a program that connects women with mentors.

“Mentoring younger women is a joy! I love sharing my experience and being there for them to run their ideas by me and to provide insight that they may not have had otherwise.”  

A career filled with accomplishments

As Adele begins to consider retirement and focus on travel, writing and her love (and exceptional talent) for creating mouthwatering culinary creations, she can look back with pride on her accomplishments. She has influenced countless individuals – men and women alike – through her mentorship and guidance. Many of the research partnerships she facilitated continue thanks to the connections she originally created.

“I look back on my schooling and my career and am proud of the work I did with industry and universities and the lasting effect those programs have had. There are still research collaborations in place that started as a result of some of those programs. I know my work provided motivation and funds for students of all ages (from grade school to grad school) to go to school when they might not otherwise have thought to or been able to.”

Adele has been a valuable contributor to Profound Impact and will continue to work on special projects on occasion. While we are sorry to see her go, we are happy she will be able to indulge in her love of cooking and travel, and wish her all the best in retirement.

Mentoring Relationship Graph from the Profound Impact Platform

Entrepreneur of the Year Award

FOR IMMEDIATE RELEASE

CEO OF LOCAL TECH STARTUP NAMED RECIPIENT OF PRESTIGIOUS ENTREPRENEUR OF THE YEAR AWARD TO BE RECOGNIZED THIS INTERNATIONAL WOMEN’S DAY 

As recipient of a Women in Communications and Technology (WCT) 2020 Annual Leadership Award, Sherry Shannon-Vanstone to participate in WCT Celebrates: Sparks of Change 2021 event series

WATERLOO, ON | MARCH 2, 2021 — Profound Impact™ Corporation, a Canadian company providing a next-generation social engagement and interaction platform, is thrilled to announce its President and CEO, Sherry Shannon-Vanstone, will be recognized as the recipient of the WCT 2020 Annual Leadership Excellence Award in Entrepreneurship on March 11, 2021. 

The prestigious awards program recognizes women, men and organizations committed to gender diversity in Canada’s digital industries. In an effort to recognize recipients of the 2020 Annual Leadership Excellence Awards Gala after the cancellation of the Annual Awards Gala, WCT Celebrates: Sparks of Change 2021 will be hosted throughout the month of March to applaud honourees. 

For nearly 30 years, WCT has been a leader in advocating the benefits of gender equality in the workplace. WCT is Canada’s only national organization with chapters coast-to-coast dedicated to keeping a persistent focus on the under-representation of women in digital industries. The organization’s Leadership Excellence Awards are focused on celebrating the contributions and achievements of women and diversity champions that are helping to close the gender gap in the tech industry. 

As the recipient of the WCT 2020 Annual Leadership Excellence — Entrepreneur award, Sherry has been recognized for the significant contributions she has made to the spectrum of digital industries while also dedicating her work towards the advancement of women in STEM. 

Sherry has been involved in three successful start up ventures, including Cylink Corporation, Blackberry Certicom and TrustPoint Innovation. Most recently and in honour of her late husband, Scott A. Vanstone, Sherry founded Profound Impact Corporation in 2018. Profound Impact is a next-generation social engagement and interaction platform providing digital communities for universities and their alumni to engage, discover, and measure the impact that the institution and its stakeholders have on technology and the world. It also aims to build a sense of community for a global audience of affinity groups such as women in STEM and entrepreneurs. 

“I am honoured to be recognized alongside other industry trailblazers that continue to make material differences in the roles women possess and their influence in the digital economy,” said Sherry Shannon-Vanstone. “When embarking on every new venture, it has always been my goal to help women discover and advance in innovative industries.”

WCT Celebrates: Sparks of Change is a leadership excellence event series presented by Microsoft. Seven webinars throughout the month of March will provide a chance to meet and engage with the recipients of the WCT 2020 Annual Leadership Excellence Awards.

On March 11, Sherry Shannon-Vanstone will be featured on a panel titled, “Boldly Go Where Few Women Have Gone Before,” alongside Françoise Gagnon, CEO of ADGA Group Consultants Inc., and Sonia Brar, VP of Customer Operations Strategy and Design & Delivery at Bell. The discussion, moderated by Carole Santerre, VP of Network Reliability and Service Assurance at Shaw Communications, will be centered around paving the way for women to ascend in male-dominated industries within ICT/STEM. 

To register for WCT Celebrates: Sparks of Change, visit https://www.wct-fct.com/en/programs/leadership-excellence-awards. 

For more information about Profound Impact™ Corporation, please visit www.profoundimpact.com. 

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ABOUT PROFOUND IMPACT CORPORATION 

Profound Impact™ connects great people to do great things by providing a unique and transformational digital community to measure the worldwide impact of an organization and by facilitating and accelerating connectivity to inspire collaborative solutions to difficult global problems.

Website: www.profoundimpact.com 

Facebook: @aprofoundimpact

Instagram: @aprofoundimpact 

LinkedIn: Profound Impact Corporation

Twitter: @aprofoundimpact

For media inquiries, please contact:

Durrell Communications

media@profoundimpact.com