CEO Message

Welcome to the May edition of Profound Connections. 

In this issue’s Impact Story, you’ll meet Dr. Ronda Frueauff, a 2023 Impactful Action Award nominee whose 40-year career in education focussed on advancing the use of technology in schools, designing creative classroom environments to engage students in experiential learning, mentoring and coaching. Ronda’s love of learning continues in retirement as she conducts research on laughter and how it affects brain growth.

In our Researcher Spotlight, we profile Dr. Kelly Lyons from the University of Toronto. In addition to being recognized for her outstanding research, Kelly is known for her leadership as head of IBM’s Centre for Advanced Studies (CAS) Toronto. At CAS Toronto, Kelly was responsible for applied collaborative research projects with universities across Canada as well as CASCON, Canada’s premier international general computer science conference.

Profound Impact is pleased to announce our strategic partnership with AI Partnerships (AIP) Corporation. Research Impact, our AI-driven platform, uses proprietary and patented AI-powered algorithms to match industry and academic researchers to grant funding in an automatic, targeted and timely manner. We’re excited to partner with AIP and look forward to providing opportunities for AIP’s affiliate network to engage with our platform and add their AI-based research projects to Research Impact’s database.

On May 1, Sherryl Petricevic, Profound Impact’s Director of Strategic Alliances and Partnerships, moderated the panel Unlock Innovation Dollars Through Academia, presented by Innovation Factory. Representatives from BDO Canada, McMaster University, Sheridan College and Mohawk College showcased real-world examples of successful projects and industry/academic partnerships and how companies can successfully access this source of innovation. Sherryl will also participate as a panelist in a discussion on Research Intelligence Solutions at the Canadian Conference on Research Administration, presented by CARA, in Calgary on May 12 – 15.  

The 2024 Oktoberfest Kitchener-Waterloo Women of the Year event will take place on May 23 and we are honoured to sponsor the STEM award for outstanding advancement to the field of Science, Technology, Engineering & Math. Profound Impact team member, Martha Breithaupt is nominated in that category and will also be a keynote speaker at the event. And the innovative Mentoring Circles program offered by the Waterloo Region Chapter of Women in Communications and Technology, an organization I am proud to have co-founded with Sherryl Petricevic, is nominated in the Group Achievement category.

Check out the recently released Lead Like a Woman podcast to hear my views on the importance of being risk-aware rather than risk-averse and how culture, inclusivity, and diversity shape leadership and success in start-ups.

Finally, I’m pleased to announce that my late husband, Dr. Scott Vanstone, renowned mathematician, researcher and co-founder of Certicom Corporation, and I will be recognized by the 2024 Waterloo Region Entrepreneur Hall of Fame laureates at a gala ceremony in Kitchen for co-founding TrustPoint Innovation. 

Thank you for your support and we hope that you enjoy this month’s edition of Profound Connections!

Sherry Shannon-Vanstone

CEO Message

Message from the CEO

November was a busy month for the Profound Impact team as we released our annual Social Impact Report, participated in industry conferences and met with venture capitalists in the US in preparation for the company’s next funding round.

The Profound Impact Social Impact Report highlights strategies we’ve undertaken over the last twelve months to maintain and improve a positive environment for our employees. These initiatives have included monthly in-person team meetings, team-building activities, virtual social events (including group cooking sessions), group volunteering, professional skills and growth support education programs, a team-wide book club and the matching of charitable contributions to community organizations. I’m proud to report that Profound Impact has achieved an employee retention rate of 100% (with 0% attrition) while growing the team by 33%. This employee retention rate is in stark contrast with tech companies globally, where the average attrition rate sits at 13.2%. 

Conference attendance and presentations took Profound Impact employees across North America to learn more about key technologies and to meet current and potential customers.  

Our Technical Program Manager, Sohail Ramzan, attended AWS Reinvent in Las Vegas to meet with AWS experts and to learn about the latest cloud industry innovations and how generative AI is revolutionizing the workplace.

Sherryl Petricevic, Director of Strategic Alliances and Partnerships was joined by Mike Folinas, Director of Research Administration at the Leslie Dan Faculty of Pharmacy, University of Toronto to present a case study on the use of Profound Impact’s Research Impact tool at the Canadian Association of Research Administrators (CARA) East in London, Ontario.

Jacqueline Watty from our Business Development team represented Profound Impact at qConnect 2023 in Calgary to connect with researchers and industry representatives discussing Canada’s role as a leader in quantum research and development, and how and why quantum is going to affect, change and benefit businesses.

Karl Burger, Director of Sales, attended the VentureLAB HardTech Summit, Canada’s premiere technology and innovation-focused summit that brought together global industry leaders, Canadian founders, investors, and innovators to explore the necessary ingredients to build a strong, connected hardware and semiconductor ecosystem in Canada.

Dr. Deborah Rosati, the chair of Profound Impact’s board of directors, and I took part in Pathways to Silicon Valley, where 24 female founders from across Canada participated in a curated immersion program designed for women founders of start-ups on their path to global business growth. We joined this program to establish relationships with US venture capital firms to prepare for our next fundraising round and our launch into the US in 2024.  

December is the season of giving and the team at Profound Impact is demonstrating the power of small acts of kindness through our annual 12 Days of Impact, a program that encourages generosity. Our 12 Days of Impact campaign provides great examples of easy and inexpensive ways to be kind and generous and has also helped members of the Profound Impact team create a meaningful sense of contribution to their community while increasing bonds of collegiality on the job. We encourage you to download the 12 Days of Impact calendar and challenge your team to participate through small acts of kindness that have great big impacts.

I wish you all the best for 2024 and look forward to working with you in the new year.

Sherry Shannon-Vanstone

Meet the Team at these Conferences

You can meet the Profound Impact team at these upcoming October conferences!

The annual THINK Conference is happening October 19-20 at the Design Exchange event venue in Downtown Toronto. Profound Impact’s Brian Romansky, along with Shawna Reibling,  Knowledge Mobilization Officer at Wilfred Laurier University, will present The State of Play for Communicating Research Funding Opportunities to Internal and External Stakeholders: Barriers and Opportunities. Based on interviews and survey data collected from research administrators across Canada in 2021, this session will share the current state of how Research Administrators communicate funding opportunities as well as innovative new ways of solving identified pain points.  Register for the hybrid conference here

CAN-CWiC is the premiere Canadian Computing Conference for Women in Technology, taking place October 21-22 at the Delta Hotels by Marriott Toronto Airport and Conference Centre. Sherry Shannon-Vanstone and Sherryl Petricevic will be introducing Research Impact at the conference and Sohail Ramzan and Renata Rusiniak will participate in the Career Fair to introduce students to employment opportunities at Profound Impact. You can use this link to register by October 10th 

CEO Message

Message from the CEO

Welcome to our February edition of Profound Connections! 

Our team at Profound Impact™ has been busy working on our upcoming webinar in partnership with Wilfrid Laurier University. I’m pleased to let you know that on Tuesday, February 22, 2022, at 12:00 pm EST, we will be hosting our first Profound Insights webinar of 2022: ‘How to Effectively Communicate and Match Research Funding Opportunities’. 

Towards the end of 2021, our team partnered with Wilfrid Laurier University and their research department to better understand how Research Service Offices (RSO) across Canada communicate grant opportunities, partnerships and research policies. Searching for insight into how research across Canada is conducted effectively, we surveyed 23+ universities and research institutions and received 40 responses from across the country! 

Our upcoming webinar will be able to provide insights into how RSOs can more effectively communicate and match research funding opportunities. Moderated by our very own Sherryl Petricevic, Account Executive, we will be discussing the findings of our Research Matching Survey and highlighting key takeaways from the report with our panellists Dr. Jonathan Newman, Vice President of Research, Wilfrid Laurier University, Shawna Reibling, Knowledge Mobilization Officer, Wilfrid Laurier University, and Rob Darling, Strategic Advisor, Profound Impact. 

Know someone who might be interested? Please invite them to attend and RSVP through our registration page here. Webinar attendees will be provided with a free copy of the final Research Matching Survey report.

Thank you for your ongoing support, and I look forward to seeing you all on February 22nd for our first Profound Insights webinar of the year. Additionally, our team, in partnership with WCT Waterloo Region, looks forward to hosting you for a series of virtual events held exclusively on our Profound Impact platform throughout the month of March to celebrate International Women’s Day 2022: #BreakTheBias and the women in our Waterloo Region community. For more information, read on and check out the IWD 2022 WR webpage hosted on WCT WR’s Women Empowering Women Digital Community to stay up to date with all of the latest information about panelists, conversation topics and entertainment.

Warmest regards, 

Sherry Shannon-Vanstone

Research Matching Challenges Webinar

How to Effectively Communicate and Match Research Funding Opportunities – February 22, 2022 12:00 noon

Missed the event? You can listen to the recording of this webinar as well as view previous Profound Insights events by visiting us at demo.profoundimpact.com/profound-insights.

Join special guests Jonathan Newman, Vice President of Research, and Shawna Reibling, Knowledge Mobilization Officer at Wilfrid Laurier University, along with Rob Darling, Strategic Advisor at Profound Impact for insights on research matching and communication challenges between universities, research organizations and funding bodies.

Profound Impact, in partnership with Wilfrid Laurier University’s Office of Research Services unit, recently set out to better understand how Research Services Offices (RSO) across Canada communicate funding opportunities, partnership opportunities, and research policies to faculty members and other university/research institute stakeholders. Profound Impact and Laurier partnered on a national survey in the 4th quarter of 2021 to gain a deeper understanding of how research service units and staff communicate funding opportunities and received 40 responses from over 23 universities and research institutions across Canada.

Led by moderator Sherryl Petricevic from Profound Impact, this Profound Insights webinar will discuss the findings of the survey and how to effectively communicate and match research funding opportunities, highlighting:

  • How the survey was conducted, participation and methodology
  • A discussion of the problems facing RSO staff to match funding opportunities with researchers and communicate with internal and external stakeholders
  • Findings from the report and key takeaways

Webinar attendees will be provided with a copy of the final survey report.

Don’t forget to add this event to your calendar and visit https://demo.profoundimpact.com/#/profound-insights on the day of to access the webinar!

Workforce of Tomorrow Webinar

Empowering the students and educators of today to create the relevant workforce of tomorrow – February 16, 2022 1:00 pm EST

Profound Impact’s Sherryl Petricevic will be a panelist in an upcoming GEDI Exchange webinar on the workforce of tomorrow. A workforce with relevant skills is the “air supply” on which Canada’s economy of the future will depend.  But how to ensure alignment between employee education and the job market?  Our guests this month use current student and alumni data to help colleges, universities, research institutes, and social profit organizations strategically optimize the type and content of the programs and services they deliver to the communities they serve. 

Profound Impact and 1Mentor use data-driven insights to find and understand the key indicators for workplace progression and opportunities to improve candidate success.  This information in turn is used to evaluate programming content and delivery, which is all the more important as it becomes increasingly critical to be “students for life”: many jobs today didn’t exist 10-20+ years ago, and the pace of change is accelerating, particularly in technical fields. It’s time to use the latest and greatest analytical tools and artificial intelligence techniques on the education system itself.

CEO Message

Message from the CEO

Welcome to the November edition of Profound Connections.

The past few weeks have been an exciting time for our team at Profound Impact™. 

We are proud to announce that our very own Sohail Ramzan, Technical Program Manager, was selected as the Toronto Region’s Best Tech Manager for the 7th annual Timmy Awards. Sohail’s contributions to Profound Impact have been immeasurable and we are thrilled that his talent and leadership are being recognized through this prestigious awards program. Congratulations, Sohail! 

In addition, Sherryl Petricevic, our Business Development Consultant at Profound Impact has been named a recipient of the 2021 Leading Women, Leading Girls — Building Communities Recognition Award from MPP Laura Mae Lindo. This recognition program acknowledges and celebrates women-identified Kitchener Centre residents who have demonstrated exceptional leadership to improve the lives of others and who have made substantial contributions to the community. 

Also new this month — I am thrilled to have been elected to CANARIE’s Board of Directors. It’s an honour to be joining such an esteemed group of professionals, all of which bring unparalleled expertise in technology, innovation, finance and academia. More on these announcements below!

This week is an exciting one as we celebrate National STEM Day (November 8) and Global Entrepreneurship Week (November 8-14). Here we are, 20 months since COVID-19 emerged, and we are working harder than ever to reboot our economies for a better, more sustainable and equitable post-pandemic world. These two national and global events signify how we can be rethinking our approach to build back stronger and regenerate growth. 

This past Monday, we had the opportunity to watch a special screening of the 3M produced documentary film “Not the Science Type” by the 3M Women’s Leadership Forum in celebration of National STEM Day. I invite you to watch the preview here. And don’t forget to check out the tens of thousands of activities, competitions and events hosted by millions of people all over the world in celebration of Global Entrepreneurship Week. 

Thank you for your continued engagement and support.

Warmest regards, 

Sherry Shannon-Vanstone

Awards

Profound-Impact-Award-AnnouncementDownload

FOR IMMEDIATE RELEASE
TWO FEMALE LEADERS FROM LOCAL TECH STARTUP PROFOUND IMPACT™ RECOGNIZED FOR OUTSTANDING COMMUNITY EFFORTS
As the first place winner and a finalist of two major awards, Sherry Shannon-Vanstone and Sherryl Petricevic are recognized for their exceptional contributions to the Waterloo Region community.


WATERLOO, ON | MAY 7, 2021 — Profound Impact Corporation, a Waterloo Region-based startup providing a next-generation social engagement and interaction platform, is proud to announce that two of its executive members, Sherry Shannon-Vanstone and Sherryl Petricevic, are
the first place winner and a finalist of two major awards in the Waterloo Region. Sherry Shannon-Vanstone, Founder and CEO of Profound Impact, was named the recipient of the K-W Oktoberfest Rogers Women of the Year STEAM Award presented by Rogers. Sherryl Petricevic,
Account Executive of Profound Impact, was named a finalist for the Fresh Innovators Award presented by Leadership Waterloo Region.

The K-W Oktoberfest Rogers Women of the Year STEAM Award, sponsored by Enbridge, recognizes and pays tribute to outstanding women in the community for their exceptional advancement to the field of science, technology, engineering, arts and math. As a highly regarded serial entrepreneur, mathematician, innovator, philanthropist, mentor, and trailblazer in the field of STEM for young women, the award recognizes Sherry’s efforts and success in paving a future for women in technology. As an involved member in the community, Sherry holds several
active roles as the Founder and CEO of Profound Impact Corporation, Co-Founder and Co-Chair of the Waterloo Region chapter of Women in Communications and Technology (WCT-WR), and Co-Chair of Perimeter Institute’s Emmy Noether Council.

“I am honoured to be the recipient of an award that encompasses the mission I have upheld throughout my career,” said Sherry Shannon-Vanstone. “My hope is that other women in STEM use this award as a reminder that you can achieve anything you put your mind to, and that we have the power and knowledge to make change and innovate beyond measure.”

In its inaugural year, the Fresh Innovators Awards presented by Leadership Waterloo Region recognize changemakers who are digging into Waterloo Region’s challenges, creating solutions, and turning ideas into action. As Co-Chair of the Waterloo Region chapter of Women in Communications & Technology and a regular contributor to the Waterloo Region community, being a finalist for the award amplifies the significant impact Sherryl has made on the Region — from supporting startups through Communitech and the Waterloo Region Economic Development
Corporation to advancing the cybersecurity community and developing mentorship opportunities for young professionals.

“I am grateful to be a finalist for the Fresh Innovators Award in its inaugural year,” said Sherryl Petricevic. “Waterloo Region breeds a culture of creativity and innovation, and it is important that we celebrate the community leaders who are making a difference across all fronts in order to inspire a new generation of changemakers to make an impact.”
As powerhouses in the Waterloo Region community, Sherry and Sherryl have joined forces to pursue Profound Impact Corporation, a digital community and interaction platform set to revolutionize alumni, faculty and student engagement for academic and research institutions
around the world.

Both leaders look forward to what the future holds for their individual careers and their collaborative efforts advancing Profound Impact. With several projects in the works, the recognition from both awards will serve as a driving force behind Sherry and Sherryl’s mission to break barriers for
women everywhere.

For more information about the K-W Oktoberfest Rogers Women of the Year Awards, visit https://www.oktoberfest.ca/woy-nomination-process/.
For more information about the Fresh Innovators Awards, visit
https://leadershipwaterlooregion.org/content/fresh-innovators-awards-nominations For more information about Profound Impact, please visit www.profoundimpact.com.
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ABOUT PROFOUND IMPACT CORPORATION
Profound Impact connects great people to do great things by providing a unique and transformational digital community to measure the worldwide impact of an organization and by facilitating and accelerating connectivity to inspire collaborative solutions to difficult global problems.
Website: www.profoundimpact.com
Facebook: @aprofoundimpact
Instagram: @aprofoundimpact
LinkedIn: Profound Impact Corporation
Twitter: @aprofoundimpact
For media inquiries, please contact:
Durrell Communications
media@profoundimpact.com

CEO Message

Message from the CEO

Spring is in full bloom and the team at Profound Impact is looking forward to everything this season has to offer. 

In honour of Earth Day on April 22nd, a movement in the making since 1970, the Profound Impact team has accepted the challenge to spend at least one hour doing something to help the planet. This includes activities such as taking a walk (alone or with your family) to pick up litter in your neighbourhood, planting your garden using pollinator-friendly plants, taking care of your indoor plants by giving them some extra water or sunshine, or finding a recipe to make your own cleaning products with non-toxic, natural materials. Please join us in accepting this challenge!

With the success of our International Women’s Day event in March, we are taking the time to integrate all attendees’ positive feedback and sentiments into the Women Empowering Women Digital Community, which is hosted on the Profound Impact platform.

On that note, we are moving forward with our next Profound Insights webinar in the month of May. The webinar titled “The Future of Work: Lifelong Learning & Networking with Digital Communities,” will explore how employees and employers are evolving in their expectations of longevity of employment and talent resilience. In addition, there will be discussions on how some corporations are launching alumni digital communities to keep connected with ex-employees.

We are thrilled to announce that Sherryl Petricevic, our Account Executive, has been chosen as a finalist for the Fresh Innovators Award presented by Leadership Waterloo Region. After a call to the community for nominations, a panel of community members evaluated and carefully selected the three finalists who on May 6th will vie for a cash prize and the honour of being the Top Fresh Innovator in Waterloo Region.  Congratulations Sherryl!

As we step up and continue to accept the challenges presented by COVID-19, we encourage you to learn more about how online virtual events will continue to play an important role in your future stakeholder engagement. If you haven’t already, check our free self-assessment tool to learn how Profound Impact’s platform for digital engagement communities align with your organization’s strategic goals.

We look forward to the month ahead and would like to thank you for your continuous engagement as we transition into a season that celebrates growth and change. 

Sherryl Petricevic

Sherryl Petricevic

Leader, Innovator and Mentor in the Waterloo Region Community

Sherryl Petricevic is an exceptional leader in the Waterloo Region who continues to achieve excellence and provide opportunities for all members of the community. Sherryl’s career experiences have unleashed her innovative capabilities both personally and professionally, aiding in the advancement of the Women in Communications & Technology (WCT-WR) community. 

When the need for a Co-Chair was established in the Waterloo Region Chapter of WCT, Sherryl was naturally the ideal candidate. As someone who knows the Waterloo Region community ecosystem very well, in addition to lived-experience watching Waterloo Region transform into an innovative, entrepreneurial space with talented, motivated people to solve some of the world’s biggest problems, Sherryl’s expertise is exactly what the role required.

As Co-Chair of WCT-WR, Sherryl has played an active role in spearheading several of the organization’s initiatives and programs. Sherryl spent several months consulting with employers, academic and research institutes and community organizations to identify a gap in the availability of mentorship programs for women within the Waterloo Region. 

Through Sherryl’s leadership, WCT-WR developed a highly-collaborative program called Mentoring Circles to address the gap. Mentoring Circles are designed to provide like-minded professionals in any industry the opportunity to form strategic partnerships with members of the group. The partnerships are intended to help members deal with current career challenges, as well as find the support and tools they need to grow and develop in their careers. Since the inception of WCT Waterloo Region Mentoring Circles in 2019, over 200 participants of all career stages have participated in the program. 

Sherryl’s experience in building partnerships and programs with Communitech and the Waterloo Region Economic Development Corporation has enabled her to support big dreamers as they endeavoured to scale-up their businesses and identify niche needs that demanded solutions. Through a tremendous amount of leg-work in meeting community partners to identify the mentorship gap, Sherryl was able to do the same for WCT. Sherryl played a major role in forming the WCT Executive Committee and ensuring the Waterloo Region Chapter was very active, dynamic and inclusive reaching into far corners of the community and removing any barriers to entry. With a clear vision from the start, Sherryl has been able to execute her plans with laser-precision. The success of the WCT Mentoring Circles program is directly attributed to Sherryl’s dedication and resilience.

We commend Sherryl for her continuous efforts and look forward to her future successes and endeavors in the Waterloo Region community and beyond.

Do you have an impact story to share? Let us know at connections@profoundimpact.com for a chance to be featured in an upcoming newsletter!