Hui Huang Hoe

Hui Huang Hoe
Founder and Inventor, elerGreen Industry
Photo Credit: Thomas Truong

2023 Impactful Actions Award Winner – Young Leader

As record temperatures were set in the northern hemisphere during the summer of 2023, people in locations as diverse as Canada, Europe and Hawaii experienced the severe effects of climate change in the form of ocean storms, wildfires, floods and droughts. For Hui Huang Hoe, this was not a new phenomenon. He had experienced the effects of climate change while growing up in Malaysia as ever-rising temperatures and extreme weather fluctuations resulted in floods and droughts. Hui Huang moved to Canada to attend the University of Toronto, and, in part, to escape the heat of Southeast Asia. 

Hui Huang was inspired at an early age to study science after reading Stephen Hawking’s book, The Universe in a Nutshell. He went on to exhibit a keen interest and talent in science and math during high school, where he won the national Physics and Chemistry Olympiads Championships. Motivated by this success, he decided to pursue a career in chemical engineering, with a focus on sustainable energy and environmental engineering. He was awarded a scholarship to study in Canada and enrolled in the Chemical Engineering program at the University of Toronto, where he earned an undergraduate degree with High Honours as the top student in his class, venerated by the Society of Chemical Industry Merit Award.

Hui Huang considers himself lucky to have received exposure to research in the summer following his first year of study, through his award-winning work on energy-efficient fuel with Professor Ya-Huei (Cathy) Chin, now a Canada Research Chair. In his third year, he was granted a senior fellowship to work with Professor Donald W. Kirk, another of his mentors, on carbon-free zinc-air fuel cell research. Hui Huang produced an award-winning thesis (such as Mackay Hewer Memorial Prize, as the best chemical engineering thesis related to environmental studies) on converting carbon dioxide into fuels powered by renewable electricity. As part of his graduate research work, the carbon dioxide conversion was expanded beyond fuels into useful products. The University of Toronto recognized Hui Huang’s work with numerous awards and filed a patent, Electrochemical Carbon Dioxide Utilization, related to his research.

Hui Huang went on to establish elerGreen, a cleantech start-up company that addresses waste remediation through the recovery of polymers, metals and chemicals from waste and renewable electricity in an economical and eco-friendly way. For elerGreen’s key differentiator, he invented and patented a unique electrochemical reactor of moving electrodes against stationary blades to continuously harvest solid products. Interestingly, he conceived elerGreen moving electrode reactor with an Eureka moment while exercising on a treadmill!

elerGreen moving electrode reactor facilitates the conversion of pollutants, including tailings and petrochemical waste, into valuable metals, polymers and feedstocks, powered by renewable electricity. As a result, elerGreen converts CO2 or its derivatives into useful products, while replacing fossil fuel combustion in chemical or manufacturing plants, which is more energy-efficient. In layman’s terms, elerGreen cleantech is like Tesla’s electric vehicle, but for chemical or manufacturing plants. 

Hui Huang’s leadership extends far beyond his work in cleantech. In addition to being a serial inventor in green electrochemistry, Hui Huang has been recognized for teaching excellence and for his work coaching students. He also wrote and published Mathematica Particularis, a book on engineering mathematics that is offered free of charge to students. 

Hui Huang believes strongly in giving back to the community. In 2022, elerGreen partnered with Venture for Canada (VFC) to collaborate on the VFC Intrapreneurship Program, an experience offered to foster Canadian youth entrepreneurship and innovation. As part of this program, he coaches students, teaching them about clean technologies, educating them on intellectual property protection and making them aware of the importance of corporate social responsibility. 

elerGreen also actively participates in climate change planning, management and governance, as a policy recommendation signatory for Canada’s federal budget on cleantech and climate action. Beyond cleantech, elerGreen employs business model innovation as collaborative sales, to empower the community with cost-sharing and joint-IP protection. 

elerGreen’s community impact was recognized in 2022 as it was named one of the four semi-finalists by the Innovators and Entrepreneurs Foundation (IEF) for the Canada Innovation & Entrepreneurship (CANIE) Awards, in the category of Climate-Related Product Innovator of the Year. 

elerGreen’s impact also goes globally beyond Canada, recognized by Hub de Innovación Minera del Perú (Mining Innovation Hub of Peru) as PERUMIN Finalist in the category of Environment and Sustainability category, for meeting various UN Sustainable Development Goals (SDGs) on converting heavy metals tailings into saleable solid metals as a Canadian corporation. 

In June of 2023, elerGreen was named as one of 21 companies by Innovation Guelph to receive cleantech grants totaling $630,000 through the Government of Canada-supported i.d.e.a. Fund, an initiative to help clean growth firms in southern Ontario to develop or redesign green products, services, process and technologies and to create made-in-Canada climate change solutions. elerGreen is using these funds to collaborate with students at St. Lawrence College to establish a full-scale reactor, now further being upgraded into a pilot plant. 

Hui Huang works to integrate elerGreen’s core principles of profitability and sustainability while contributing to society by developing cleantech technology and expertise and shifting the mindset of how society supports the cleantech sector. To support these goals, elerGreen has become a certified Ontario Made company and a member of Ontario Clean Technology Industry Association. “What we do at elerGreen can be summed up as Electrification Done Green,” Hui Huang says. 

Hui Huang Hoe’s passion and success as a researcher, inventor and founder, his ongoing work to develop the next generation of cleantech entrepreneurs through his coaching and teaching and elerGreen’s commitment to equity, accessibility and inclusion for underrepresented people and newcomers to Canada truly make him a young leader deserving of the 2023 Impactful Action Award. 

Finally, the Impactful Action Award comes with a donation by Profound Impact to a charity, and Hui Huang Hoe and elerGreen have nominated Parkdale Centre for Innovation. This donation to Parkdale Centre for Innovation would further support public awareness and social entrepreneurship on equity, accessibility, and inclusion for underrepresented people, including women, Black, Indigenous, people of color, and newcomers to Canada. 

Do you have an Impact Story to share? Reach out to us at connections@profoundimpact.com for a chance to have your story featured in an upcoming newsletter!

Meet the Impactful Actions Awards Finalists

Young Leaders Finalists

Leigh Zachary Bursey

Leigh Zachary Bursey is an activist, journalist, former three-term municipal politician, singer-songwriter, recording artist, writer and champion for the homeless. He has a long history of tackling challenging social topics including homelessness, mental health, harm reduction and allied support for the LGBTQIA community.  While serving as a city councillor for Brockville, Ontario, he came out as a suicide attempt survivor and an advocate for the federally tabled National Suicide Prevention Strategy private member’s bill.

Leigh has worked in youth homelessness shelters and adult warming centres, advocating for naloxone training and increased harm reduction supports and has been a strong advocate for increased public transit hours and operating funds for local libraries.  He focuses his speaking, research and journalism on amplifying marginalized people and sharing their ideas for change and resolutions to community challenges. Through his work, he has amplified these voices by helping them deliver meaningful messages and by challenging stigmas.

Hui Huang Hoe

Hui Huang Hoe is a serial inventor in green electrochemistry.  He founded elerGreen, a cleantech start-up that recovers valuable polymers, metals and chemicals from chemical waste. elerGreen places an emphasis on giving back to the society through mentorship of student entrepreneurs in Venture for Canada (VFC) Intrapreneurship projects. elerGreen exposes students to diversity, equity, inclusion and corporate social responsibility through these projects and by hiring visible minorities, people with disabilities, youth, newcomers to Canada and survivors of violence and the criminal justice system.

Hui Huang encourages youth entrepreneurship by coaching students in Venture for Canada. He has also published a free book, Mathematica Particularis, written to complement the syllabus of engineering mathematics, particularly for B.A.Sc. in Chemical Engineering at the University of Toronto.

Tabatha Laverty

Tabatha Laverty is an acclaimed non-profit leader and award-winning marketer with a passion for workplace equity and inclusion. As VP of Marketing and External Relations at the Accelerator Centre, she has been instrumental in leading the organization in rebranding and cementing the centre’s status as a global innovation ecosystem leader.

Through Tabatha’s leadership, the Accelerator Centre has made significant progress in its mission to create a more inclusive and equitable innovation ecosystem. After only one year of work under the action plan, the centre has nearly achieved its objective of gender parity and 30% representation from traditionally underrepresented groups across its stakeholder groups. This includes the Accelerator Centre’s board, mentorship team, staff, and the founders. In addition, the centre’s most recent program launch boasts over 63% of its participants being women-led businesses, 26% being led by newcomers to Canada and 5% by indigenous entrepreneurs.

Tabatha was instrumental in developing the Accelerator Centre’s cleantech incubation program, a first for Waterloo Region. In 2020, the programming was expanded to support all entrepreneurs working on solutions that support the achievement of the UN Sustainable Development Goals, adding resources for med-tech, ed-tech, smart city and social innovation-focused start-ups, supporting nearly 100 start-ups.

You can see more from the Young Leaders and their impact below:

Lifetime Achievement Finalists

Mike Farwell

Mike Farwell is a relentless community builder who turned his grief of losing two sisters to cystic fibrosis (CF) into the largest annual fundraiser for Cystic Fibrosis Canada, raising over $1.25m of unrestricted funds supporting research, advocacy, and clinical care for Canadians living with CF.

Between his day job at CityNews 570, his night job calling games for the Kitchener Rangers junior hockey team and his philanthropic work with organizations across Waterloo Region, Mike Farwell’s name and voice are synonymous with leadership in the Waterloo Region. In 2014, he began the Farwell4Hire fundraising campaign, which has raised more than $1.25m for research to find a cure for cystic fibrosis. After many years of soliciting donations, Mike thought it was time for a different approach and offered to do work in exchange for donations. From weeding gardens to washing windows, Farwell4Hire has raised $1.25m since its launch, allowing CF Canada to bring a new transformational drug (Trikafta) to be widely adopted across Canada in 2022. Trikafta is considered the single greatest innovation in the history of cystic fibrosis, treating 90% of Canadians with CF by addressing the causes instead of managing the symptoms and potentially preventing irreversible damage caused by this progressive disease. It is now publicly available and insurable to all CF patients in Canada six years of age and older, with advocacy in place for younger patients.

For his tireless efforts on this annual fundraising campaign, and his genuine support of building community through his talk radio show, Mike is a true example of one person making a huge impact on the lives of many.

Lynn Smith

As a proud member of Peavine Métis Settlement, Lynn Smith is leading her northern community through a significant change to take control of monitoring the impact of climate change on their land and waterways. Through compassion, perseverance, engagement, and collaboration, she is guiding her community on the path to being able to once again drink the water from their rivers and streams; an act not experienced since her own childhood because of pollution. She is doing this by enabling her community to achieve data sovereignty, and building knowledge in her community so that they can better hold Industry and all levels of Government accountable for their actions that impact Indigenous lands.

Lynn’s exemplary leadership has created a program of environmental monitoring that delivers real benefits to her community. Her mentorship model has built a team of community-based Environmental Monitors and Data Technicians whose skills and talent are retained in the community for the benefit of the community. At the same time, Lynn practices inclusion in how she shares her knowledge and learnings with other Indigenous communities suffering from similar environmental challenges. She is doing this by showing the way for communities to build competencies in their consultation teams to autonomously monitor their land, generate and interpret data, and enact management programs. Lynn is also a builder of inclusivity, partnering with scientists outside of her community, teaching indigenous ways of knowing, and sharing Western-based methods of doing science with professionals who have participated in creating environmental monitoring programs in her community and beyond.

Lynn has been recognized for her achievements by being asked to represent her community on the Board of Directors of the Lesser Slave Lake Watershed Council, which works to improve and maintain a healthy watershed through education, planning and implementation of shared initiatives in support of communities and ecosystems throughout the region.

Stephanie Thompson

Stephanie Thompson is a passionate engineer and community leader who actively pursues new and innovative ways of promoting science, technology and learning in the Niagara Region.  “Be a ladder, be a lamp or be a lifeboat” is Stephanie’s motto, which she uses to inspire the women in Niagara and online.

In 2018, Stephanie launched her social enterprise, STEM by Steph, developed on the notion that the lack of female role models prevents girls from considering careers in the trades and in STEM fields. Following the principle that STEM is best tackled by connecting women with knowledge with those who need support in breaking barriers, the organization offers STEMbySteph, a frequently sold-out social event in the Niagara Region where Stephanie and other women teach mothers and their daughters about STEM subjects in a laughter-filled atmosphere focused on camaraderie.

Stephanie holds a Bachelor of Applied Science in Chemical Engineering, a Certificate of Professional Management from Brock University, and is a Professional Engineer in Ontario. 

You can see more from the Lifetime Achievement finalists here:

Do you have an impact story to share? Let us know at connections@profoundimpact.com for a chance to be featured in an upcoming newsletter!

Marceli Wein

Dr. Marceli Wein
Computer Animation Pioneer

The first fully computer-animated film was not produced by a Hollywood studio but by the National Film Board of Canada. Hunger/La Faim was directed by Hungarian-born Peter Foldes using technology invented by two Canadians: Nestor Burtnyk, an electrical engineer and Dr. Marceli Wein, a physicist. Marceli’s journey from WWII Poland, where he was a Holocaust hidden child, to a Los Angeles stage in 1997, where he and Burtnyk were presented with Academy Awards for technical achievement, is one that he credits to good luck and the opportunities presented to him along the way.

Marceli was born into a Jewish family in Krakow, Poland. A 4-year-old when World War II started in 1939, he and his family were forced by the Nazis to move to a walled-in ghetto. In 1943, Marceli was sent to a ghetto hospital to be treated for scarlet fever. When his father learned that the hospital would be shut down and all patients killed, he smuggled 9-year-old Marceli out in a blanket and delivered him to a woman who changed his name and hid him, first in a flat in Krakow and subsequently in Warsaw. He was later devastated to learn that his brother, Jerzy, had been shot and that the ghetto his family lived in was liquidated. Both of Marceli’s parents were sent to concentration camps. Only his father survived. Marceli was raised as a Roman Catholic. He still has photos from his First Communion. 

Marceli reunited with his father after the war ended and lived with him and his stepmother and step-brother in Poland and later in Germany. During this time, Marceli learned German while going to school and English by listening to the U.S Armed Forces Radio Network and through tutoring by a Polish soldier who had served in the British army.

Marceli and his family received permission to travel abroad and spent two years as refugees in Munich. Germany. “Canada accepted us”, says Marceli.  Another stroke of good luck, as was choosing Montreal as their new home, where they landed in 1952. Marceli finished high school there and, although his marks in English and History were poor because of his basic English language skills, his high marks in Science and Mathematics resulted in scholarships to McGill University. He graduated in 1958 with a degree in engineering physics with honours in electrical engineering.

His first job was at Marconi, where he worked with magnetrons used in rockets and radar and later designed television sets. Marceli’s run of good luck continued when he went to McGill one June afternoon in 1959 to ask a friend to lunch and instead, ran into one of his physics professors who thought Marceli was there to see him.  Marceli received a tour of the Stormy Weather Group and, by the end of the afternoon, was accepted into the M.Sc. program. “I accidentally became a graduate student”. It was while completing his Master’s and Ph.D. degrees that he worked on transferring images to film – critical to his later pioneering work in computer animation.  

After completing his PhD, Marceli accepted a job as a Research Officer in computing at the National Research Council (NRC).  It was here that he met colleagues Nestor Burnyk and Ken Pulfer and worked with them on interactive computer graphics, with a focus on how non-technical people worked with computers. In 1969, Burtnyk attended a conference in Los Angeles where one of the speakers was a Disney animator who suggested that computers could be used to generate the cels in between those produced by animators for use in filmmaking. Upon his return to Ottawa from the conference, Burtnyk wrote a program that generated the in-between frames for beginning and ending two-dimensional images drawn on a tablet. 

Rene Jodoin from the French Animation Section of the National Film Board of Canada, who was visiting NRC, thought that this technology was suitable for a script that had been submitted by Peter Foldes, an animator in France who had submitted a script for Hunger/La Faim to the Film Board in Montreal. Foldes traveled regularly to Ottawa to collaborate with Marceli and Burtnyk and with Jodoin at the National Film Board.

Hunger/La Faim, which was about greed and gluttony, was made in 18 months, cost $38,893 ($240,747 in 2023 dollars) and was released in 1974. It became the first computer-animated movie to be nominated for an Academy Award, in the Animated Shorts category, and received many other international film awards including the Prix du Jury at the Cannes Film Festival.

Hunger/La Faim was an inspiration for a new generation of Canadian computer animators, leading to the formation of research and training programs in computer graphics and animation and new production companies across Canada and internationally. At the 1996 Festival of Computer Animation at the Ontario Science Centre, Burtnyk and Marceli were recognized for their individual contributions and were each designated as a Father of Computer Animation Technology in Canada.

Toy Story, the first computer-animated feature film, was released by Pixar Animation Studios in November 1995. Ed Catmull, then president of Pixar, nominated Burtnyk and Marceli for a Technical Academy Award to recognize the impact of their work on computer animation in the film industry. And so, two years after his retirement, Marceli and Burtnyk were called to the podium by Helen Hunt to be awarded Technical Academy Award for their pioneering roles in developing computer animation.

Although Marceli trained and worked as a scientist, his advice to young people is to learn to write in order to tell stories.  “The current emphasis on STEM education neglects the need to be able to write and to communicate”.

The computer animation industry and film lovers everywhere benefit from the luck and opportunities that allowed Marceli Wein to survive the Holocaust, emigrate to Canada, complete his studies at McGill, and collaborate with outstanding colleagues at the National Research Council and the National Film Board of Canada.

You can see more of Marceli’s impact in the visualizations below.

Do you have an Impact Story to share? Reach out to us at connections@profoundimpact.com for a chance to have your story featured in an upcoming newsletter!

Shann McGrail

Shann McGrail
Chief Executive Officer, Haltech Regional Innovation Centre

As Chief Executive Officer of the Haltech Regional Innovation Centre, the go-to strategic connector and educator for start-ups in Halton and across Ontario, Shann McGrail’s job is to grow opportunities for technology innovators and entrepreneurs and to harness the immense and growing opportunities in the region. Shann’s understanding of the power of partnership and mentorship was developed through her career in technology enterprise sales, where she helped companies educate customers and tell their stories.

Shann grew up in Amherstburg, Ontario, a small town outside of Windsor, as one of two daughters. Her mother always worked outside the home, providing a powerful role model for her daughters. Her father bought Bobby Orr lunchboxes for Shann and her sister and taught them to play hockey. He also encouraged them to thoughtfully and effectively express their opinions when he challenged them with statements about what women couldn’t do. The communications training and professional development Shann received throughout her career sharpened these skills, leading her father to comment that she was really getting good at debate.

Shann graduated from the University of Windsor with a major in Commerce and a minor in French.  Although she had no intention of starting a business – entrepreneurship was not a focus in university curricula at the time – she believed that business and commerce were good platforms for a new graduate.  Shann launched her career with a position in sales at Digital Equipment Canada, a major hardware manufacturer, and soon realized that enterprise sales provided valuable training, including opportunities to understand how business works and to work and communicate with clients to solve problems and bring about innovation.  

Prior to joining Haltech in 2018, Shann worked in the technology industry for over 25 years, including 17 years at Microsoft.  She and a partner founded, and continue to operate Devreve, a consulting firm that works with technology companies to develop and implement strategic programs and solutions that drive business results. 

But the skills that Shann brings to Haltech result from more than her business experience. When her job at Microsoft relocated her to Toronto, she found that she missed the teamwork, camaraderie and creative outlet she had experienced through her participation in community theatre in Ottawa. She enrolled in a series of improv classes, met people and participated in performances – all of which led her to appreciate the value of improv skills to business and other aspects of life. Shann notes that improv sharpens observational skills and is about empathy, listening, responding and communication with freedom from the inner self-critic. The “yes, and” premise of improv provides opportunities for business people to enter discussions with the mindset of listening to people and their ideas. And, as Shann points out, “Our job at Haltech is to make sure we find and provide the supports for our clients. Sometimes that means just listening.”

With offices in Burlington and Milton, Haltech helps companies, from start-ups to large global corporations, advance their technology-based innovations to market or scale up their business. Halton Region’s population and client base have both grown exponentially over the last several years. Technology companies continue to move to the region and expand. Post-secondary partners, including Sheridan College, Wilfrid Laurier University and Brock University all are established in or are in the process of expanding their campuses to Halton. This growth of client base, combined with a population that includes both young people and executives, 75% of whom have a post-secondary degree and 20% of which are STEM-based, creates immense opportunity for technology innovators and entrepreneurs.

Shann is a champion of supporting women entrepreneurs. Under her management, the percentage of women-owned businesses working with Haltech has grown from 10% to over 40%. Much of this growth is due to Shann’s involvement with the Women’s Entrepreneurship Strategy, run by the federal government to increase women-owned businesses’ access to the financing, talent, networks and expertise they need to start up, scale up and access new markets.

Shann reflects that it was during high school that she first understood the lack of equal opportunities for women.  She can pinpoint the first time she addressed that injustice as when she challenged her French teacher, who also served as the golf coach, about the unfairness of the lack of a women’s golf team at the school. He responded by creating a women’s team on the spot, with Shann as the organizer. She recruited four friends to establish the team and points out that this experience taught her two important lessons:  

  • Don’t issue a challenge unless you’re willing to do something about it.
  • Rely on like-minded people to help make things happen.

Mentorship is a key element of Shann’s work in promoting opportunities for women in business. She worked on WCT’s (Women in Communications and Technology) National Mentorship Program and founded the WCT Protégé Project, Canada’s only cross-sector career sponsorship program that matches influential, powerfully positioned C-suite executive champions with senior female protégés to support protégés to move into even more senior leadership positions. Shann notes, “I was lucky to have great sponsors and supporters throughout my career. I focus on women entrepreneurs to ensure that everyone can have the same opportunities.”

When asked what’s on the horizon, Shann points to growing and harnessing the immense opportunities in the Halton Region. Technology companies continue to locate in Halton to take advantage of proximity to key strengths in the region, including advanced manufacturing and proximity to the US border and to Pearson International Airport. In addition, 20% of Haltech’s clients are located outside of Halton and have joined to work with one of the organization’s programs or advisors.

Shann’s advice to young people at the start of their careers is to learn to listen to and trust your gut. “Pay attention to your instincts,” she says.  “They almost never are wrong.” She also notes the importance of being responsible and engaged with the mentors in your life. “Don’t neglect the opportunities presented to you.”

When asked about measuring the success of Haltech, Shann says, “A client will tell you what you’re there to do.”  She points to a conversation with a client that had leveraged the services at Haltech, making it possible to expand their business, pivot and hire 20 new people. The hires were new Canadians and the jobs provided their first work experience in Canada and the opportunity to develop their language skills.  “Haltech helped connect the dots and that’s changing lives.”

You can see more of Shann’s impact in the visualizations below.

Do you have an Impact Story to share? Reach out to us at connections@profoundimpact.com for a chance to have your story featured in an upcoming newsletter!

Lily Pourzand

Lily Pourzand
Expert in Gender Equality, Diversity and Inclusion

Lily Pourzand’s childhood memories of Iran before the revolution are of vibrant colours and beautiful aromas. Her mother, Mehrangiz Kar, an award-winning human rights lawyer, writer, speaker and activist, was always dressed beautifully and smelled wonderful. Lily remembers her father, Siamak Pourzand, a journalist and film critic critical of Iranian leadership, as loving colourful ties and being especially particular about wearing perfectly polished shoes. “My childhood memories switched from full colour to black and white after the revolution, when even smelling good was a crime,” says Lily.  

She always knew she wanted to work in a field for and about women.  Although Lily had been proud to watch her mother fight for women’s rights as a lawyer and activist, she couldn’t picture herself practising law within a system that defined women as second-class citizens.  But education is very important in the Iranian culture and, although she wanted to work at anything other than law, she applied for and was accepted to the Faculty of Law at Shahid Beheshti University in Tehran.  Following in her parents’ footsteps, she started to write – and found herself called to the Morality Court of the university after publication of her first article, which questioned why black was the only acceptable colour for the hijab. She was temporarily suspended from studying and was, along with her parents, in danger of becoming a victim of the chain murders of Iran – disappearances and murders of Iranian dissident intellectuals who had been critical of the Islamic Republic.  After graduating with her law degree in 1999, Lily made her way to Canada and applied for refugee status upon arrival, leaving behind her family and many dreams. “I decided to create a home in my new country, Canada. Like many refugee/immigrant women, my journey has neither been smooth nor straightforward.”

Lily’s experiences have led to a deep understanding of systematic discrimination and her role as a fierce advocate for a more equitable and accessible world for girls and women. She graduated from York University with a Bachelor’s degree in Women’s Studies in 2007 and continued her education with a Master’s degree in law from Osgoode Hall in 2010.  In 2011, she began work as a women’s support counsellor at the Women’s Centre of York Region. Providing support to women encouraged Lily to focus again on writing and public speaking in order to tell the stories of the real challenges faced by women. She established a blog on the Huffington Post Canada website and used that platform to talk about gender equality. 

Lily’s passion for change and growth motivated her to enter politics in 2013, when she announced her candidacy for the federal Liberal nomination for the riding of Willowdale, one of Toronto’s most diverse areas. Her main goal was to run a grassroots campaign to engage more immigrant women in political discussions and debates. 

Lily joined Sandgate Women’s Shelter of York Region in 2015, where she is currently Director of Programs, responsible for overseeing the 24 hours emergency shelters for women and children fleeing abuse. She is also responsible for planning and delivering public education events and is renowned for her innovative initiatives for partnerships and collaborations.  

The Woman Life Freedom uprising, the ongoing series of protests and civil unrest against the government of Iran that began in Tehran in September, 2022, resulted in the death at the hands of the Morality Police of Mahsa Amini, a 22-year-old woman arrested for not properly wearing the hijab.  Amini’s death sparked anger and marches around the world to express solidarity with Iranian women and prompted Lily to publish an article in the Toronto Star to express the need for people to be the voice for the women of Iran. She is frequently invited to speak to politicians, influential think tank leaders, academics and the media on the remarkable courage exhibited by Iranian women over the past 44 years, living under the oppressive Gender Apartheid Regime and defying it, and the exceptional leadership demonstrated by Iranian women before and after the Woman Life Freedom uprising. 

Lily and her family have paid dearly for their activism and opposition to the Iranian government regime.  She returned to Iran in 2001, at great personal risk, to see her family and was able to help her mother, who had been arrested in 2000 for speaking out in favor of constitutional reform and secularism, travel to the United States for medical treatment.  Mehrangiz Kar was convicted in absentia by an Iranian court and has remained in exile in the US where she has been active as a writer, researcher and lecturer at universities including Harvard, the University of Virginia and Columbia University.  Following her mother’s arrival in the US, Lily’s father was kidnapped in Iran. Months later, Siamak Pourzand appeared in a forced confession TV show and was charged with spying for the United States, working for the Shah’s regime and channelling American money to the reformist press. He was put on trial in 2002 and sentenced to eleven years in prison, where received a regulated medical leave and was taken back and forth between prison and home. He died while under house arrest as a political prisoner at the age of 80 in 2011.

Lily says about her mission to support women and tell their collective and individual stories: “I survived a revolution, a war, political violence in public and private and a very difficult migration. I lived an extraordinary life, just like thousands and millions of other children who lived and grew up amidst revolution, war or political conflicts around the world. Many of them do not have the ability to tell us about their lives and survival.” Lily Pourzand’s experiences and passion for her mission make her an outstanding voice and advocate for girls and women, both in Canada and around the world. 

You can see more of Lily’s impact in the visualizations below. 

Do you have an Impact Story to share? Reach out to us at connections@profoundimpact.com for a chance to have your story featured in an upcoming newsletter!

Jim Estill

Jim Estill

CEO of Danby Products

Do the right thing.  That’s the imperative that drives Jim Estil—in everything business, in community service and in humanitarian work.

Jim has been President and CEO of home appliance manufacturer Danby Products in Guelph, Ontario since 2015. His focus on doing the right thing is reflected in Danby’s operating values, where ethical working conditions throughout the supply chain, diversity and inclusion, sustainability and philanthropy are at the heart of the company’s culture. And Jim has found that this way of doing business results in greater engagement by employees and attracts new staff. “People want to work for a company that does social good.”

Encouraged by his father to study engineering, Jim graduated from the Systems Design Engineering program at the University of Waterloo in 1980. He had developed an interest in computing and technology and was more interested in a career in business. “I would have made a terrible engineer!”, he claims. He started his first company, EMJ Data Systems, while in his final year of university. When the company was sold in 2005, it had grown from one where he sold hardware and software from the trunk of his car to a publicly traded corporation on the Toronto Stock Exchange with a staff of over 300 and $350 million in annual sales.

Jim’s business success led to roles as a founding board member of Research in Motion/BlackBerry in 1997 and a founding member of Communitech, an innovation hub that helps tech companies start, grow and succeed. As an early-stage technology investor, he has worked with more than 150 start-up companies. And Jim shared his perspectives on leadership and time management in his two books Time Leadership – Lessons from a CEO and Zero to $2 Billion: The Marketing and Branding Story Behind the Growth.

Beyond his success as an entrepreneur and investor, Jim is perhaps best known as a humanitarian. In 2015, he personally sponsored the resettling of 50 Syrian refugee families in Canada and, as CEO of Danby, set up a community network of hundreds of volunteers in Guelph to sponsor hundreds of people from countries around the world. Danby’s latest venture in this area is the Circle Home Furniture Bank, an ongoing resource to help provide furniture and housewares for newcomer families from Afghanistan, Ukraine and Syria as they establish their homes in Guelph and neighbouring communities. Through the work of local volunteers, community organizations and the federal government, Danby’s refugee sponsorship program has helped settle hundreds of newcomer families, helping them find and furnish homes, secure employment, and start their new lives in and around Guelph. “People are grateful to help and to be part of the better, bigger good,” notes Jim of the massive community effort of more than 800 volunteers that donated their time and resources to help people from around the world start a new life in Canada.

Jim has long been concerned about environmental issues. He started a recycling program in his university residence, has installed solar panels on his roof and invests in alternative energy. “I’m worried about climate change and the social upheaval it will cause as people will be forced to leave their homes.” This concern Is reflected in Danby’s focus on sustainability and the company’s goal to work toward a more sustainable future. The company refurnishes units as “Danby Certified” to help to reduce the amount of waste sent to landfills and to lower greenhouse gas production at their manufacturing plants. 

Thanks to Jim’s leadership, and Danby’s ongoing commitment to do the right thing, the company continues to work to make the world better by supporting women’s shelters, programs for youth and for people experiencing homelessness. In recognition of his work, Jim was named to the Order of Ontario and the Order of Canada, received an Honorary Doctorate of Laws from the University of Guelph and an Everyday Heroes Award from the Global Hope Coalition. Despite the awards, he says “I’m a normal guy, trying to do my part.” And Jim hopes that Danby’s commitment to a corporate culture of philanthropy, volunteerism and servant leadership can serve as a model for much larger companies across Canada and internationally. “Everybody can do their part by taking on something that’s the right size for them to do their version of good.”

You can see more of Jim’s impact in the visualizations below.

Do you have an Impact Story to share? Reach out to us at connections@profoundimpact.com for a chance to have your story featured in an upcoming newsletter!

Deborah Rosati

Deborah Rosati

Fellow Chartered Professional Accountant
Women Get on Board

Deborah Rosati always knew that she wanted to follow in her father’s footsteps by pursuing a career in business. “He immigrated to Canada from Holland at age 14, and was placed in a grade one class. My father built his life in Canada and his business from the ground up,” she says. “My parents taught me that I could do whatever I wanted. And I’ve always had a deep love for business.”

Deborah’s focus on a career in business attracted her to the co-op accounting program at Brock University’s Goodman School of Business.  By her mid-twenties, thanks to co-op work term experience, Deborah had developed the skills that led to corporate roles ranging from controller to CFO. The appeal of emerging technologies and her inclination to entrepreneurship drew her to new roles as company co-founder and partner. It was during this phase of her work that she found herself to be one of only a few female partners or board members.

The lack of women at the board table and the absence of women mentors motivated Deborah to found Women Get On Board (WGOB) in 2015. In the ensuing 8 years, Deborah and her team have grown this member-based, social purpose company to more than 850 members. Collaborations with corporate sponsors have resulted in programs that have helped more than 300 women prepare and effectively engage on corporate, public sector and not-for-profit boards. These programs include: 

WGOB Mentorship Program, which matches aspiring women corporate directors with accomplished leading and serving women corporate directors to elevate their board effectiveness and advance their board journey to a corporate board seat.

WGOB Financial Intelligence in the Boardroom Program, designed to empower women with practical insights and tools to enhance their financial intelligence in the boardroom. This unique online program offers practical and hands-on support in a combination of micro-learning, virtually facilitated by financial experts. 

WGOB has also worked with corporate partners to celebrate the accomplishments of women. WGOB created the BMO Celebrating Women on Boards in 2020 to annually recognize 5 women across Canada who excel in and out of the boardroom.  In 2022, WGOB announced KPMG Canada as its first EMPOWER Partner to connect, promote and empower women to lead and serve on boards through events and thought leadership.

In addition to her work on WGOB, Deborah is actively engaged with the wider corporate governance community through frequent speaking engagements, panel discussions, podcasts, and authoring articles and e-books How to Get Yourself on a Board  and Elevating Your Board Effectiveness, to share her expertise and thought leadership..

Deborah has been recognized through numerous nominations and awards including The SustainabilityX Magazine’s inaugural Global 50 Women in Sustainability Award in 2022. In 2021, she was recognized as one of the Women’s Executive Networks Top 100 Canada’s Most Powerful Women in the Entrepreneur award category. Deborah has also been honoured as a 2020 Director to Watch and a 2014 Diversity 50 candidate. And in 2012, Deborah was selected as one of WXN’s Top 100 Canada’s Most Powerful Women in the Corporate Director award category.

Deborah’s career and WGOB are guided by the same principles: 

Be authentic; 

Be passionate in everything we do; 

Be engaged and take initiative; and

Be communicative beyond expectation.

Recognized for her success as a successful businesswoman, entrepreneur, corporate director, speaker and supporter of women in the boardroom, Deborah Rosati is a powerful role model and mentor. Her advice to women in business? “Be fearless and never doubt yourself. Lean in and learn up – because knowledge is power.”  

You can see more of Deborah’s impact in the visualizations below:

Do you have an Impact Story to share? Reach out to us at connections@profoundimpact.com for a chance to have your story featured in an upcoming newsletter!

Swatil Mahmud

Swatil Mahmud

Co-Founder, Swayong

“Women’s stories are universal,” says Swatil Mahmud, co-founder of Swayong, a youth and women-led platform that aims to tackle social injustice through storytelling. Along with her sister, Kazi Mitul Mahmud, Swatil created Swayong to be a safe, inclusive, and constructive space for conversation and growth and where people are able to interact meaningfully with sensitive topics, breaking down inhibitions about women’s issues that are often burdened with shame. 

Swatil grew up in and is based in Bangladesh, where women’s roles are traditionally defined by their responsibilities as wives and mothers. Her mother, a nurse, teacher and director of a masters’ level nursing program, was a powerful role model for Swatil and her sister, who both travelled the world to study. Swatil has returned to Bangladesh to work as a communications and development professional and, through Swayong, to share the stories of real women and girls in order to dismantle social injustices, one story at a time. 

Swayong, which translates as ‘self’ from the Bangla language, was founded in 2020 as a pandemic project with 11 volunteers. The platform now boasts a team of 65, referred to as Swayong Warriors, who fight gender-based social injustice.  

The first stories shared by Swayong were those of frontline healthcare workers, hospital staff, aid workers and journalists during COVID-19. The platform provided, and continues to provide, a safe and inclusive space for women of all ages and from all walks of life, including people with disabilities, transwomen, indigenous women, gender-diverse folks and other marginalized communities. Swayong has reached over 850,000 people in almost all the major cities in Bangladesh and also communicates through their website www.swayong.org and via Facebook, Instagram and LinkedIn.

Since its inception, Swayong has run 23 campaigns on issues such as body positivity, curtailed bodily autonomy, sexual harassment in public places, child abuse, transgender awareness and parental leave.  Campaign topics, which are not limited to women’s issues, all feature factual information and data illustrated by personal stories. Swayong also produces Angur Fol Tok (Grapes are sour), a live talk livestreamed on Facebook, where eminent activists and experts come together to talk about issues related to social injustice and taboo and “shameful” topics.  

Under Swatil’s leadership, Swayong organized a feminist storytelling festival to promote sensitization to feminist, sexuality, and marginalization issues through panel discussions, storytelling and cultural performances.  As part of the festival, members of feminist groups, LGBTQIA communities and transgender rights activists were invited to be “human books” to create a feminist human library. Swatil also produced Swayong’s feminist documentary Jongla phul (Wild Flower) to showcase diverse women who, like wildflowers, survive despite adversity. 

All of Swatil’s work aims to create public awareness and a sense of community and to influence national policy formulation and reform. She serves as a mentor and guide, collaborating with other young feminists to expand the impact of her work and to ensure a larger reach of her advocacy initiatives. She is one of the founding members of Feminists Across Generations, an intergenerational feminist alliance that brings together activists and other individuals to stand up against gender-based violence and abuse against women. As part of her feminist advocacy and activism, Swatil mobilizes and leads activities like protests and flash mobs to raise awareness about gender inequality and violence against women.

Collaboration is essential to the success of Swatil’s work and Swayong frequently collaborates with organizations working on social justice issues to launch joint campaigns and projects. Swayong has conducted events and campaigns featuring storytelling as a tool for change that have been funded by the United Nations Development Programme, the Manusher Jonno Foundation, UK Aid, and Global Affairs Canada. 

Swatil believes youth must be included in the solution to achieve gender equality and wants young people to be a testament to the power of the collective.  Her advice to young women who wish to make meaningful change is “Be fearless and never underestimate the power of a storyteller!”

You can learn more about Swatil’s work and Swayong in the visualizations below.

Do you have an Impact Story to share? Reach out to us at connections@profoundimpact.com for a chance to have your story featured in an upcoming newsletter!

Adrija Jana

Adrija Jana

At only 18 years of age, Adrija Jana has been recognized, both internationally and in her home country of India, as an award-winning poet, spoken word artist, filmmaker and creative researcher. Despite these honours, Adrija doesn’t just think of herself as a creative artist but also as an activist whose art effectively protests against social injustices including domestic abuse, period poverty and education inequity. Adrija has channeled her creativity and energy to raise awareness about these issues and to empower others to speak out.

As a high school student at Mahadevi World Academy in Kolkata, India, Adrija served as a peer mentor for junior students while winning awards for her academic standing. She also taught creative and performing arts to disadvantaged children and mentored refugee children through her work with various NGOs.

Adrija has been involved in period poverty activism through her work at the Period Society, a youth-led non-profit which aims to improve menstrual and reproductive health. As a fellow at Civics Innovator fellowship at Civics Unplugged, she developed a case brief on the problem of menstrual stigma and period poverty in India. In addition to defining and analyzing the issues, Adrija recommended a two-pronged approach to be taken by the government for subsidy of period products and access to products in schools.

Adrija’s activism isn’t limited to issues in her home country. She has participated as a UN Model Delegate in more than 20 conferences and has led research projects about the effect of Covid-19 on education and on the opioid crisis in Arizona in her role as a research fellow in the 2020 and 2021 cohorts of Harvard Innovation Labs International Socioeconomics Laboratory.  

A prolific writer, Adrija is inspired by her favourite contemporary poet of color, Nayyirah Waheed, and novelist Margaret Mitchell.  She was inspired to write her first poem while in Grade 3 and reading about India’s nationalist movement for independence. The theme of gender equality runs through Adrija’s work – she recently published a paper on the Representation of Women in Literature to explore the role that literature plays in the portrayal of women’s social standing during the time they are written.

In addition to her research and poetry, Adrija creates documentaries that tell the inspiring stories of people who wouldn’t otherwise have a platform. Her films, including poetry documentaries, have been screened internationally to wide acclaim.

Adrija credits her mother as her biggest inspiration. “Her entire journey inspires me. She got married at a very young age, had me and my siblings, and was compelled to devote herself entirely to family life. She had to make great sacrifices, but never for once did she break down or give up. After we grew up, she started her own business to become self-reliant. After the national movement, it was her struggles that I expressed through my poetry. She is a living example of the heights one can scale if they persist.”

As Adrija is honoured for her work as an activist, poet and researcher, both in India and internationally, she is currently in her first year at University of Delhi, where she is studying English literature. Her goal is to pursue a PhD, in either the UK or the US, and to work as a researcher and professor while continuing her role as an activist. “This has become a very core part of me. I definitely see myself advocating for the issues I care about and to help communicate the voices of people who are normally ignored,” she said.

An exceptional young woman, Adrija has made great impact as a poet, researcher, social activist, artist and active citizen. When asked what advice she would give a young person who would like to get involved in issues as she does, Adrija says: “This is not something that is very easy to do. It may be easy to start something, but continuing with it will come with obstacles. If you are doing something that is considered revolutionary by traditional conventions, there will be backlashes. For example, in response to my poetry against marital rape and period poverty, I have received rape and death threats and other forms of cyber harassment. But you cannot let that deter you. All that matters is how determined you are. If you really believe something with all your heart, you should never let go of it.”

You can see more about Adrija’s impact in the visualizations below.

Do you have an Impact Story to share? Reach out to us at connections@profoundimpact.com for a chance to have your story featured in an upcoming newsletter!

Claudette McGowan

Claudette McGowan

Founder and CEO, Protexxa and Chair, CILAR

Claudette McGowan’s first mentor was her mother, a nurse who believed strongly in the importance of caring for and helping people. “There was always someone staying with our family, whether from the church or a family member,” she recalls. As a global information technology leader, entrepreneur, and mentor, Claudette puts into practice what was modelled by her mother by providing opportunities for participation, prosperity, and leadership.  

A graduate of Lakehead University and Athabasca University, with certifications from Ontario Tech University, York University, Harvard, and the University of Toronto’s Rotman School of Management, and an honorary doctorate from Carleton University, Claudette broke barriers as she advanced in her career. In 2020, Toronto Life recognized her as one of the city’s Top 50 Most Influential Torontonians. Digital Finance Institute honoured her as one of the Top 50 Canadian Women in FinTech, and the Women’s Executive Network recognized her as one of the Top 100 Most Powerful Women in Canada. In 2022, Claudette received the DMZ Woman of the Year Award and NACO, the National Angel Capital Organization, named her as a Nation Builder of the Year in Canada.  

In 2022, Claudette followed a calling to become an entrepreneur and founded Protexxa, a cybersecurity platform that leverages Artificial Intelligence to rapidly identify, evaluate, predict, and resolve cyber issues.  “Cybercrime has quadrupled since the pandemic” notes Claudette. “Through Protexxa, I can work with people around the world to help them assess cyber threats, train them to reduce cyber vulnerabilities and strengthen cyber capabilities.”

Fundamental to all of Claudette’s work is ensuring that support systems are in place for everyone, regardless of race, gender or age, in order to thrive and progress.  “There are 3.5 million open cybersecurity jobs in the world, 25,000 of them in Canada.  My goal is to create more cyber leaders,” she said.

To this end, Claudette helped found and is currently the chair of the Coalition of Innovation Leaders Against Racism (CILAR), a group of senior Canadian business leaders committed to fighting systemic racism within the innovation economy.  CILAR was founded in 2020 to engage all people to participate in the growing innovation economy, which will soon represent half of the global GDP and workforce.  At CILAR, Claudette is one of the leaders overseeing the effort to focus on increasing access and opportunity for Black, Indigenous and People of Colour.  (BIPOC) men and women through five integrated pillars: 

Youth Development

Carve pathways for BIPOC Youth in the innovation economy through mentorships and access to programs that lead to meaningful employment.

Job Opportunities

Provide transformational employment opportunities.

Venture and Capital Support

Offer access to capital and programs to entrepreneurs seeking opportunities to grow their ideas into viable, sustainable and global platforms through BIPOC Venture Capital Funds.

Community and Leadership

Strengthen all communities by connecting Canada’s established innovators with aspiring innovators.

Inclusive Innovation and Technology

Establish technology and data standards to develop innovation enablers for both consumer and business purposes.

To help women succeed in the technology industry, Claudette recently helped launch the women-focused archangel fund, Phoenix Fire.  These angel-stage investment funds apply a systematic, disciplined approach to investing in women entrepreneurs across Canada. Phoenix Fire offers active portfolio management with experienced angel investors as well as access to high-potential, talented, entrepreneurial women.

When asked about the most significant point of her more than 20 years as a global information technology leader, Claudette points to her decision to leave her role as l Global Executive Officer of Cybersecurity at TD Bank to found Protexxa. “I saw a problem and an opportunity to offer solutions. I decided to go for it by building a new cyber platform and a phenomenal team. It’s been the most rewarding experience of my lifetime.”

Claudette McGowan has made outstanding contributions as a technology leader, mentor and entrepreneur.  Her work to increase access to careers in technology across Canada for BIPOC youth and innovators and to women, to train people to create cyber capabilities, and to foster a new generation of cyber leaders truly makes a profound impact for millions of people around the globe.

You can see more of Claudette’s work with CILAR and her recognitions over the years in the visualizations below.

Do you have an Impact Story to share? Reach out to us at connections@profoundimpact.com for a chance to have your story featured in an upcoming newsletter!