CEO Message

The Profound Impact team is looking forward to announcing the 2023 Impactful Action Award winners on September 14th during Profound Impact Day. This annual virtual event honours the late Professor Scott A. Vanstone and celebrates the impact and legacy of collaboration and innovation developed through the Profound Impact community.  


Profound Impact Day 2023 will commence at 12 noon EDT on Sept. 14th and feature a fireside chat with past Impactful Actions Awards winners Dr. Feridun Hamdullahpur, former president of the University of Waterloo, and Kehkashan Basu M.S.M., Founder of Green Hope Foundation

Learn more about the finalists in both the Young Leaders and Lifetime Achievement categories in this month’s newsletter and register for Profound Impact Day 2023 here.

The Profound Impact team had a productive time at the NCURA (National Council of University Research Administrators) annual meeting in Washington, DC last month. There was tremendous interest in Research Impact and everyone loved the Canadian maple syrup candy! We also conducted a survey of attendees about their areas of concern regarding research funding and industry partnership. We will analyze the responses and make the report available on our website soon.

As Profound Impact continues its growth in the Canadian market and expands into the United States and internationally, we are pleased to announce that the company surpassed our goal of raising $3 million in two tranches this summer, for a total of $3,125,000.  A group of female investors, including many who were first-time investors, led the way for Profound Impact’s pre-seed round of financing, which closed on May 5, 2023 and August 4, 2023 respectively. The participation of first-time female investors sends a clear message of confidence in Profound Impact’s vision and the team’s leadership. 

We’re excited about how we continue to connect great people to do great things and look forward to seeing you at our noon event – Profound Impact Day on September 14.

Thank you for connecting with us and the Profound Impact community!

Sherry Shannon-Vanstone

Kehkashan Basu

Kehkashan Basu, MS.M.

Founder/President, Green Hope Foundation

A humanitarian with a passion for empowering vulnerable communities, Kehkashan Basu, M.S.M., founded her own charitable organization at the age of 12 in Toronto, Ontario. Now, 10 years later, Green Hope Foundation works across 26 countries, helping more than 300,000 vulnerable women and girls live in a world where all voices are valued. Basu believes that every child has the right to education regardless of their gender, to a clean environment, and the freedom to decide their own destiny.

“I started at a time when advocacy for sustainable development didn’t involve the people who should be included in the process,” Basu said. “I really wanted to change that. Green Hope Foundation came about to address this lack of inclusivity. Over the last decade, working with my team on the ground, as well as engaging with those at the highest levels of policymaking, we’ve really seen our impact grow.”

Basu said Green Hope Foundation is focused on three pillars: sustainability, society and environment. They follow an intersectional approach, recognizing all three pillars in their work. 

“The first actions we really took were with education for sustainable development, reaching out to schools and trying to get children involved,” Basu said. “We also got involved in ground level actions, like tree planting and conducting clean ups.”

Basu started her advocacy journey by planting a tree on her eighth birthday, which falls on June 5: World Environment Day. The United Nations noticed her work and invited Basu to speak at one of the largest sustainable development conferences at the time, Rio+20, in 2012. 

“I grew up seeing my parents giving back to people and the planet their whole lives,” Basu said. “I thought everyone was doing something good for the environment and for their community. But, slowly and steadily, I realized there were a lot of other inequities in our world. There was a tremendous lack of inclusivity of children and women in achieving a sustainable world.” 

Green Hope Foundation has seen a tremendous amount of growth since it began a decade ago. The group has planted 950,000 trees so far and hopes to hit 1 million by the end of the year. 

“We are learning and growing every single day,” Basu said. “We understand that our work can really never stop. Even if we do achieve a sustainable world, we have to do something to maintain that.”

In 2015, Green Hope Foundation installed solar panels to an area in western India with no access to electricity. The panels are still in use today, and have helped the area thrive.

“We have an energy system that enables farming, we have a full solar grid for their schools,” Basu said. “The children, and the girls specifically, are getting lessons in STEM in a solar-powered computer lab.”

The organization plans to continue expanding into the future, upscaling current projects and thinking of new ways to engage. “We want to continue to educate the younger generation about why it’s important to care for the community and the planet,” Basu said. 

Basu received her undergraduate degree at the University of Toronto, majoring in environmental studies and minoring in women and gender studies and physical and environmental geography. “Those subjects were a no-brainer for me,” she said. “I wanted to get a degree in something that I was passionate about.” Now, Basu is in her first year of her MBA at Cornell University. By specializing in business, she hopes to engage the private sector in the work of Green Hope Foundation in the future. 

Last month, Basu was named the winner of the 2022 Impactful Actions Award, an annual award presented by Profound Impact™ Corporation to recognize individuals who are inspiring collaborative solutions to difficult global problems.

“It’s a huge honour,” Basu said. “I really like that it’s focused on impact, because it’s a motivation for me to continue to do more, create more impact and inspire others.”

You can see highlights of Basu’s education and accomplishments in the visualizations below:

You can see highlights of the work of Green Hope Foundation in the visualizations below:

Do you have an impact story to share? Let us know at connections@profoundimpact.com for a chance to be featured in an upcoming newsletter!

IMPACTFUL ACTIONS AWARD WINNER ANNOUNCED ON PROFOUND IMPACT DAY 2022

GREEN HOPE FOUNDATION PRESIDENT AND FOUNDER KEHKASHAN BASU, M.S.M., WINS 2022 IMPACTFUL ACTIONS AWARD

The Impactful Actions Award recognizes world leaders making a profound impact on the global community.

WATERLOO, ON | SEPT. 14, 2022 — Profound Impact™ is proud to announce Kehkashan Basu, M.S.M., as the winner of the 2022 Impactful Actions Award

The annual award is presented by Profound Impact Corporation, a Toronto-Waterloo Corridor tech company providing tools for organizations to maximize their global impact. Profound Impact’s Impactful Actions Award recognizes individuals who are inspiring collaborative solutions to difficult global problems. 

Basu, who is just 22 years old, started working towards improving the world around her at the age of seven. Basu planted her first tree at eight and founded her own humanitarian organization, Green Hope Foundation, when she was 12. 

“My work focuses specifically on empowering our most vulnerable populations,” Basu said. “We do this through a myriad of ways, including providing education for sustainable development and turning that education into ground level actions.”

Green Hope Foundation recently celebrated its 10th anniversary. The global social enterprise has worked with more than 300,000 people across 26 countries, focusing on water, sanitation, clean energy and food security. 

“We want Green Hope Foundation to be in every country of the world so we can change the mindsets of people all across society,” Basu said. “We want to create cross-sectional dialogue and partnerships to benefit every single person within our communities.”

Basu was presented the Impactful Actions Award for Profound Impact Day. The day, which honours the late Professor Scott A. Vanstone, celebrates the impact and legacy of collaboration and innovation developed through the Profound Impact community.

“Kehkashan has done incredible work from such a young age. We’re so impressed by her commitment to making the world a better place,” said Sherry Shannon-Vanstone, Founder and CEO of Profound Impact. “Every single one of our nominees this year represents the incredible talent we have here in Ontario and across the globe.”

Basu said winning the award is a huge honour. “It’s a vindication of my belief that young people and young women are doing a lot for people and the planet. To be recognized for those efforts, it’s just a really amazing feeling.”

Profound Impact will make a donation to a charity of Basu’s choice in her honour.

Profound Impact received nominees from the community for the 2022 Impactful Actions Award. In 2021, the inaugural Impactful Actions Award was presented to Dr. Feridun Hamdullahpur, former President & Vice Chancellor (2010-2021) and Professor of Mechanical and Mechatronics Engineering at the University of Waterloo.

–30–

ABOUT PROFOUND IMPACT CORPORATION 

Profound Impact helps education, research and social impact community organizations leverage data to measure program impact, tell their story and inform strategy. Profound Impact products include Connection Impact, Career Impact and their newest offering, Research Impact.  Research Impact helps researchers match with the perfect grant to fund their research. Everything Profound Impact does works towards the important goal of connecting great people to do great things and maximizing their worldwide impact. 

Website: www.profoundimpact.com 

Facebook: @aprofoundimpact

Instagram: @aprofoundimpact 

LinkedIn: Profound Impact Corporation

Twitter: @aprofoundimpact

For media inquiries, please contact:

Durrell Communications

media@profoundimpact.com