12 Days of Impact Campaign

FOR IMMEDIATE RELEASE

LOCAL TECH STARTUP ENCOURAGES COMMUNITY ENGAGEMENT 

THROUGH 12 DAYS OF IMPACT CAMPAIGN

The 12 Days of Impact campaign kicks off on Giving Tuesday, inspiring acts of kindness and generosity

WATERLOO, ON | NOVEMBER 29, 2022 — Profound Impact™ Corporation, a local startup based in the Toronto-Waterloo technology corridor, is giving back to the community this holiday season and encouraging other companies to get involved. 

The 12 Days of Impact kicks off on Giving Tuesday, building on the global movement to encourage people and organizations to contribute their time, resources and talents to making their community a better place.

“The Profound Impact team knows that small acts of kindness and generosity can have a big impact within our community,” says Sherry Shannon-Vanstone, founder and CEO of Profound Impact. “Giving back does not have to be time-consuming, expensive, or difficult and the 12 Days of Impact calendar really proves it. For the second year in a row, we’re engaging our whole team in these simple acts of kindness and we hope to encourage others to do the same.”

The small team with big hearts at Profound Impact has developed a calendar of community actions throughout the month of December. From donating clothing to helping out a neighbour, the campaign offers simple suggestions on how to make our communities stronger by working together. 

“We’re challenging others in Waterloo Region and across southern Ontario to take part in the 12 Days of Impact,” Shannon-Vanstone says. “We want to build a community of ambassadors who are committed to making an impact where they live and work. No action is too big or too small and our calendar focuses on how to make giving simple and accessible to everyone.”

Anyone accepting the challenge is encouraged to follow along with Profound Impact’s calendar or create their own. Participants can share their actions online through #12DaysOfImpact.

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ABOUT PROFOUND IMPACT CORPORATION 

Profound Impact is a female-founded Canadian company located in the Toronto-Waterloo technology corridor. Profound Impact’s data, AI and analytics driven solutions help education, research and social impact organizations automate their processes, measure program impact, tell their story and inform strategy. Profound Impact’s products include Research Impact, which automatically matches researchers to funding opportunities; Career Impact, which provides organizations with actionable insights  by analyzing  the career trajectory of program participants; and Connection Impact, which provides a platform for connecting organizations’ stakeholders to measure and visualize impact. These three products involve different stakeholders, but all work towards the important goal of connecting great people to do great things and maximizing their worldwide impact.

Website: www.profoundimpact.com 

Facebook: @aprofoundimpact

Instagram: @aprofoundimpact 

LinkedIn: Profound Impact Corporation

Twitter: @aprofoundimpact

For media inquiries, please contact:

Durrell Communications

media@profoundimpact.com 

CEO Message

Message from the CEO

Happy holidays and welcome to the December edition of Profound Connections!

I hope that you all have enjoyed being a part of the Profound Impact™ community this year and have benefitted from our regular Profound Connections newsletters. 

The season of giving has arrived — and with it, we are reminded of the importance of giving back to our local communities. This is an opportunity for all of us — whether it be through donating our time, in-kind items or funds — to give back to those in need. Our team believes deeply that encouraging small acts of generosity can have big impacts on those who experience undue hardship. Read on to learn more about how we have chosen to make an impact this giving season.

Building on the global #GivingTuesday movement, we launched Profound Impact’s 12 Days of Impact campaign on November 30, designed to encourage people and organizations to contribute their time, resources and talents to help address local challenges. For the last 12 week days, our team has committed to daily challenges that focus on spreading the giving spirit.

Further, our team has been running a special 12 Days of Impact giveaway on our social channels. For every entry (like, comment, share or follow) that our 12 Days of Impact Instagram giveaway receives from November 30, 2021 – December 15, 2021, Profound Impact will commit a $1 donation to Actua Canada — Canada’s largest STEM outreach organization preparing youth to be innovators and leaders. 

As our campaign wraps up later today, we will be announcing shortly the final amount that will be donated to Actua Canada as a result of our community’s engagement.  

Before we draw 2021 to a close, we challenge you to do something that will make a difference in your community. Download our 12 Days of Impact calendar here and participate in our daily challenges at any point using the hashtag #12DaysOfImpact! 

Thank you for your continued engagement and your ongoing support. From our team to yours, we wish you a safe and happy holiday season.

Warmest regards, 

Sherry Shannon-Vanstone