CEO Message

Welcome to May’s edition of our Profound Connections newsletter. Over the last month, our team at Profound Impact™ has been busy with the release of our first Social Impact Report, participating in our yearly Earth Day activities, and championing important discussions about supporting women in STEM careers. 

The release of our first annual Social Impact Report was an exciting feat for Profound Impact. As a startup, it can be a challenge to navigate commitment to corporate social responsibility while also acknowledging the financial constraints that come with being a smaller company. It was our goal to evade this limitation and find ways of making a social impact without having to invest immense amounts of money. Many of our activities required no cost whatsoever! The full report detailing the ways in which our team members contributed to social, economic and environmental causes throughout 2021 can be found below.

April 22, 2022 was Earth Day — and each member of the Profound Impact team used this as an opportunity to spend at least 30 minutes doing something to benefit the environment. From planting pollinator gardens to picking up litter at a local park, the highlights of our team’s pursuits are shared in this month’s newsletter.

Finally, I was honoured to be interviewed by the Accelerator Centre’s CEO Jay Krishnan on the inaugural Waterloo Grit podcast, where innovators are called upon to answer the question, “What does the global future of entrepreneurship look like?” Continue reading to learn more and listen to our conversation!

Stay connected with us on social media and through our upcoming Profound Connections newsletters for more information on upcoming events!

Thank you for your ongoing support and engagement,

Sherry Shannon-Vanstone 

CEO Message

With the arrival of Spring, Profound Impact enters into the second half of our fiscal year with plenty of highlights to share from a productive March and a view into what’s planned for April. 

This month, in celebration of Earth Day on April 22, 2022 — our team will once again take on the responsibility of spending at least one hour doing something to benefit the environment. We invite our Profound Impact network to follow suit and participate in making a difference by doing something to help the environment — such as going for a walk, clearing the trash in your community, or even planting a tree. Whatever you choose to do this Earth Day, our collective impacts will make a real difference.

Speaking of making a difference, Profound Impact is proud to release our first Social Impact Report! We set a goal for our organization to be an early adopter of social impact programs and you can read all about our first year of activities here.

Last month, Profound Impact powered the second annual International Women’s Day celebration events in collaboration with WCT Waterloo Region, which attracted over 450 participants from our community and around the world — all coming together to #BreakTheBias. We had a productive time celebrating the successes of women entrepreneurs, professionals, and community leaders from the Waterloo Region and beyond. A big thank you to our inspiring panelists for sharing their stories and advice — and of course, our valued sponsors and partners for their support in making this event possible. If you missed the event or want to re-watch the insightful panel discussions, you can access them on our Women Empowering Women Digital Community platform here.

As we head into the warmer months, Profound Impact is looking forward to continued collaboration as we strive to create a community that empowers positive change. Stay connected with us on social media and through our upcoming Profound Connections newsletters for more information on upcoming events!

Thank you for your ongoing support and engagement,

Sherry Shannon-Vanstone 

CEO Message

Message from the CEO

Spring is in full bloom and the team at Profound Impact is looking forward to everything this season has to offer. 

In honour of Earth Day on April 22nd, a movement in the making since 1970, the Profound Impact team has accepted the challenge to spend at least one hour doing something to help the planet. This includes activities such as taking a walk (alone or with your family) to pick up litter in your neighbourhood, planting your garden using pollinator-friendly plants, taking care of your indoor plants by giving them some extra water or sunshine, or finding a recipe to make your own cleaning products with non-toxic, natural materials. Please join us in accepting this challenge!

With the success of our International Women’s Day event in March, we are taking the time to integrate all attendees’ positive feedback and sentiments into the Women Empowering Women Digital Community, which is hosted on the Profound Impact platform.

On that note, we are moving forward with our next Profound Insights webinar in the month of May. The webinar titled “The Future of Work: Lifelong Learning & Networking with Digital Communities,” will explore how employees and employers are evolving in their expectations of longevity of employment and talent resilience. In addition, there will be discussions on how some corporations are launching alumni digital communities to keep connected with ex-employees.

We are thrilled to announce that Sherryl Petricevic, our Account Executive, has been chosen as a finalist for the Fresh Innovators Award presented by Leadership Waterloo Region. After a call to the community for nominations, a panel of community members evaluated and carefully selected the three finalists who on May 6th will vie for a cash prize and the honour of being the Top Fresh Innovator in Waterloo Region.  Congratulations Sherryl!

As we step up and continue to accept the challenges presented by COVID-19, we encourage you to learn more about how online virtual events will continue to play an important role in your future stakeholder engagement. If you haven’t already, check our free self-assessment tool to learn how Profound Impact’s platform for digital engagement communities align with your organization’s strategic goals.

We look forward to the month ahead and would like to thank you for your continuous engagement as we transition into a season that celebrates growth and change.