CEO Message

Happy Women’s History Month to all of our Profound Impact ambassadors! March is a time to celebrate nationwide the historical achievements of women around the world.

On March 8, 2021 Profound Impact was honoured to host the first virtual #ChooseToChallenge International Women’s Day event for Waterloo Region in collaboration with Women in Communications and Technology — Waterloo Region and other participating organizations and female leaders. The day was filled with inspiring conversations and meaningful connections  celebrating the trailblazing women that enrich our Waterloo Region community every single day.

Thank you to my team and the group of corporate, academic, non-profit and community leaders from across Waterloo Region who came together virtually and safely this year to recognize and celebrate the profound impact women have made and continue to make within our community. 

This month we are pleased to highlight the impactful journey of Adele Newton. Not only is she an inspiration and mentor to young women, she has also been a valuable contributor as a business development professional at Profound Impact. We wish her continued success in her retirement.

As we step up and accept the challenges presented by COVID-19, the success of the Waterloo Region International Women’s Day virtual event showcased how online virtual events continue to be on the rise and will play an important role in our future due to the uncertainty that lies ahead. Hosting your next virtual event exclusively on the Profound Impact platform ensures a safe and secure platform for not only your organization, but all of your attendees as well! If you’re interested in learning more about the Profound Impact’s digital engagement communities, check out our free self-assessment tool here. 

Warmest regards, 

Sherry Shannon-Vanstone 

CEO Message

This month, I’d like to acknowledge all of the hard work that went into the Profound Impact activities in January 2021. During what always feels to be the longest month of the year, our team at Profound Impact kept ourselves extremely busy planning for an exciting year ahead. 

I would also like to take this opportunity to thank the original registrants for our January 23rd webinar and for their understanding and patience with the rescheduling of that webinar.  We were thrilled to host this webinar titled “Realtime Pivot and Connecting the Dots for Multifaceted, Engaging Virtual Events at Scale: A University of Waterloo Faculty of Mathematics Case Study” on February 16th with the largest number of registrants to date. We hope you enjoyed Candace Harrington’s sentiments on how the Faculty of Mathematics at the University of Waterloo is using their Waterloo Digital Math Community (hosted on the Profound Impact platform) to further engage their stakeholders by strategically pivoting from hosting in-person events to offering meaningful online experiences.

If you have people in your network interested in Profound Insights, please invite them to our March 23rd webinar titled “The Non-Linear Future of Work: Making Connections with Digital Communities”. Registrants will be invited to complete a free self-assessment tool on stakeholder engagement strategy.  Each organization that registers for the March webinar and/or submits the assessment will also be entered into a draw to receive up to four hours of consulting, at no charge, with Barney Ellis-Perry, Profound Impact’s engagement strategist. 

Thank you for your ongoing support. We look forward to seeing you on March 23rd.  Additionally, our team is collaborating with WCT Waterloo Region chapter and  other Waterloo Region organizations including Wilfrid Laurier University, University of Waterloo, Rotary Clubs , BMO, RBC, Durrell Communications, Vidyard, Perimeter Institute and OpenText for a full day program on March 8th to celebrate International Women’s Day 2021. This year’s theme is Choose to challenge. We hope you will join us for this free event.

Warmest regards, 

Sherry Shannon-Vanstone