PROFOUND IMPACT™ CORPORATION EXCEEDS FIRST TRANCHE OF FINANCING ROUND LED BY FEMALE INVESTORS
The company on target to close the second tranche of the $3 million round in August
WATERLOO, ON | June 15, 2023— A group of female investors, including many who are first-time investors, is leading the way for Profound Impact™ Corporation’s latest funding round.
The first round of financing closed on May 5, 2023 and included more than $2.2 million in seed funding for the company. The participation of first-time female investors sends a clear message of confidence in Profound Impact’s vision and the team’s leadership. The company will be closing the remainder of the $3 million when the second tranche closes on Aug. 4, 2023.
“As the leader of a female-founded company, I am thrilled and grateful to welcome these investors into our network,” says Sherry Shannon-Vanstone, Founder and CEO of Profound Impact. “Women need opportunities to invest and grow their portfolios, and I’m proud that so many made the decision to make their first-time investment in Profound Impact.”
Profound Impact is poised to continue its growth in the Canadian market, and this latest funding will allow the company to expand into the United States and internationally.
“Congratulations to Sherry and Profound Impact on this closing. As an angel investor in women-led ventures, I’m excited to see more women invest at the seed level. Women founders in North America face many systemic barriers in pre-seed, seed and venture finance. I firmly believe that raising awareness of the opportunities for women to invest in women-led ventures is key to helping us remove those barriers,” says Lara Zink, President & CEO, Women in Capital Markets.
“We are excited to see female investors committed to growing their portfolios and unlocking financial opportunities in the innovation sector,” says Ken Grewal, Founder and CEO, Forthlane Partners. “It is vitally important that financial education and opportunities are available to women and all investors interested in growing their portfolios.”
“It is gratifying to finally see so many women stepping up to steer their financial futures. Investments by women for women in Canada’s female-founded companies not only bridges identified funding gaps, but also builds a future for female entrepreneurs,” says Anne-Marie Canning, cultural entrepreneur and investor in Profound Impact.
“Many women want to invest in the tech sector, but face difficulties in taking the first steps into the investment space. Connecting female investors to female entrepreneurs helps empower women across the tech industry to find success,” says Claudette McGowan, Co-founder of The Firehood. “I was pleased to support Profound Impact in this funding round and will follow along closely as their company continues to grow.”
Profound Impact, which operates out of the Toronto-Waterloo technology corridor, offers Research Impact, an AI-powered tool that helps academic and industry researchers find the perfect funding match. More than just a search engine, Research Impact offers automatic, targeted and timely grant matching.
“As a serial entrepreneur, I admire Sherry’s strong vision of ‘connecting great people to great things,’” says Deborah Rosati, Chair of Profound Impact’s Board of Directors. “I invested in the company and believe that my experience in technology start-ups/scale-ups, commitment to good governance, financial expertise, and venture capital experience will bring value to the company as it scales.”
This female-led investment sends a strong message to the investment community that women will step up to support and invest in women-founded and led companies.
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ABOUT PROFOUND IMPACT CORPORATION
Based in the Toronto-Waterloo technology corridor, Profound Impact’s AI-powered tool – Research Impact – helps academic and industry researchers find the perfect funding match. With over $300 Billion in research funding opportunities, 100,000s industry partners and 8.8 Million researchers globally, finding the optimal grant for academic and industry innovators is often overwhelming and unnecessarily time-consuming. More than just a search engine, Research Impact offers automatic, targeted and timely matching. Profound Impact’s customers include top North American research institutions, universities and industry partners. CEO and Founder Sherry Shannon-Vanstone is a serial technology entrepreneur with an unparalleled track record. She has had five successful start-ups and exits in Silicon Valley and Canada, including two IPOs and acquisitions.
Deborah Rosati and Sharon Castelino join Profound Impact’s first board of directors.
WATERLOO, ON | JUNE 6, 2023—Profound Impact™ Corporation is a leader in AI-powered solutions including Research Impact, an optimization platform that matches research grants with academic and industry researchers. Today, Profound Impact is pleased to announce the launch of its inaugural board of directors. Composed of distinguished business leaders with a wealth of skills and diverse backgrounds, this experienced board of directors will help guide Profound Impact toward its next phase of growth and success.
The members of Profound Impact’s board of directors include:
Board Chair – Deborah Rosati, FCPA, FCA, ICD.D, GCB.D, CCB.D: An award-winning corporate director and entrepreneur defined in three interconnected ways throughout her 35-year career – as a corporate governance champion, catalyst for change and community builder. In June 2023, Deborah was bestowed an honorary Doctorate of Laws by Brock University, her alma mater, recognizing her significant contributions and social impact.
Board Director – Sharon Castelino, MBA, LLM, ICD.D: An award-winning financial services executive and corporate director with three decades of experience in multiple sectors and across global jurisdictions, including institutional banks, capital markets and technology. Sharon earned her MBA from the Ivey Business School, receiving the prestigious Ivey Scholar, and her Master of Laws (Business), from Osgoode Hall Law School.
Corporate Secretary – Kasia Malz, CPA, CA, MAcc.: In addition to her role as CFO, Kasia will serve as corporate secretary for the board of directors.
Founder, President & CEO – Sherry Shannon-Vanstone, BS, MS Mathematics, LLD
“We are pleased to bring industry veterans who will add tremendous value with their expertise in technology, business and corporate governance to drive our growth strategy,” says Sherry Shannon-Vanstone, Founder and CEO of Profound Impact. “Also, congratulations to Deborah on her honorary doctorate from Brock University! I had the privilege of receiving my honorary doctorate from the University of Western Ontario in 2019 and know what a special honour it truly is.”
With this new board, Profound Impact is poised for explosive growth and sustainable success as a leading AI-powered platform in the $300 billion research funding market. “We are excited to make an impact by ‘connecting great people to do great things,’” says Deborah Rosati, Board Chair.
ABOUT PROFOUND IMPACT CORPORATION
Based in the Toronto-Waterloo technology corridor, Profound Impact’s AI-powered tool – Research Impact – helps academic and industry researchers find the perfect funding match. With over $300 Billion in research funding opportunities, 100,000s industry partners and 8.8 Million researchers globally, finding the optimal grant for academic and industry innovators is often overwhelming and unnecessarily time-consuming. More than just a search engine, Research Impact offers automatic, targeted and timely matching. Profound Impact’s customers include top North American research institutions, universities and industry partners. CEO and Founder Sherry Shannon-Vanstone is a serial technology entrepreneur with an unparalleled track record. She has had five successful start-ups and exits in Silicon Valley and Canada, including two IPOs and acquisitions.
Health Informatics – Digital Health Research and Applications
On March 11, 2020, the World Health Organization (WHO) declared COVID-19 a pandemic, sending the world into lockdown. After just over three years, 5 million cases and over 52,000 deaths from COVID-19 confirmed in Canada, the WHO downgraded the pandemic on May 4, 2023, determining that COVID-19 is now an established and ongoing health issue that no longer constitutes a public health emergency of international concern.
As the country dealt with a record number of hospitalizations, ICU capacity crises, scarcity of PPE for healthcare workers, and ongoing lockdowns, the innovative delivery of healthcare in Canada became vital. In its report, Onward and Upwards, Digital Talent Outlook 2025, ICTC, the Information and Communications Technology Council, notes that Canada has experienced a significant increase in the adoption of digital healthcare since the advent of COVID-19. And in 2020, the federal government announced an investment of $240.5 million to accelerate the use of virtual tools and digital approaches to support Canadians to meet healthcare needs.
The Canadian Medical Association defines three classes of health technology: virtual care, analysis of large amounts of health data to support diagnoses and treatment decision-making, and the use of technology in the delivery of healthcare. Telehealth services, centralized electronic healthcare records, wearables and sensors, cloud technology, and the use of big data, machine learning, and artificial intelligence are becoming core elements of healthcare in Canada. When lockdowns necessitated virtual care sessions with physicians, visits to doctors’ offices in Ontario declined by almost 80%. Virtual care accounted for 70% of all primary care physician appointments, establishing virtual healthcare as a norm.
Information and communication technologies are key to the management of all aspects of healthcare, including patient records, laboratory and radiology information systems, physician order entry, and clinical monitoring. And an extraordinary amount of complex data is generated as the health technology sector becomes more digitized. According to the Competition Bureau of Canada, approximately 30% of all data in the world is generated by the healthcare industry. With this expansion of the use of technology and resulting data comes the need for health information users with the expertise to make the best use of the data and ensure its reliability and security.
The National Institutes of Health Informatics (NIHI), Canada’s first national organization dedicated to fostering Health Informatics innovation, research, and education, notes the need for fundamental and applied research in Health Informatics on “the definition of the content of the electronic health record, mechanisms for deriving, representing, and executing care guidelines, usable technologies for knowledge-guided order entry, effective and usable clinical decision support systems, methods for customizing interactive systems to different user-types and individuals, automated chart extraction, medical literature summarization, and hundreds of other areas.” Also required are prototypes, effective user interfaces, and an evaluation of the applications of Health Informatics to innovative delivery methods and clinical systems.
At the University of Toronto, the Institute of Health Policy, Management and Evaluation (IHPME) conducts research and offers professional graduate degree programs that focus on evidence-based research in Health Informatics. The program, which is recognized by the Vector Institute for Artificial Intelligence, offers a professional Master of Health Informatics which provides graduates with expertise in clinical information and communication technologies and prepares health informaticians to bridge the gaps between clinicians and ICT professionals.
The University of Toronto IHPME research team focuses on topics including the impacts of utilizing technology to transform healthcare delivery, the role of digital health in improving health outcomes, workflow, and process design, clinical decision support using AI and machine learning, data-driven personalized medicine, ubiquitous sensors and the design of health technologies.
At the Cumming School of Medicine at the University of Calgary, the Centre for Health Informatics (CHI) research and innovation centre was launched in 2018 to improve health and healthcare through data-driven innovation and collaborative research. Research within CHI focuses on the development of efficient and accurate handling of digital health data for personalized disease prevention and treatment and the identification of comorbidities and adverse events in electronic medical record (EMR) data. Researchers are also working to use linked data to develop a clinical decision support tool to both reduce heart failure hospital readmissions and predict readmission for heart failure patients. And CHI researchers with expertise in qualitative data analysis and natural language processing are developing methods to automate qualitative analysis of large amounts of free text data, including patient interviews.
Carleton University’s Department of Health Sciences was founded to conduct interdisciplinary research via the integration of knowledge and methods from across disciplines, including biomedicine, mathematics, and environmental and political sciences. Researchers from across fields of expertise work together on three main research themes: life course approach to health, environmental and global health, and big data. The department’s Science, Technology and Policy program, designed to meet a growing need for interdisciplinary health research, and skills in knowledge translation and data analysis, provides graduate students with the opportunity to conduct major research projects to develop solutions to critical and timely issues like health care for rural communities and the development and deployment of vaccines.
Health Informatics is one of the research focus areas of the School of Public Health Sciences at the University of Waterloo. Researchers with expertise in statistics, engineering, the social sciences, rehabilitation science, mathematics, and computer science work to develop and use information and communication technologies to support and advance individual and community health.
In the school’s Ubiquitous Health Technology Lab (UbiLab), the research team studies wearables and zero-effort sensors for remote patient monitoring, the use of IoT (Internet of Things) technology for large-scale, population-level studies and the use of big data, AI, and health data analytics to evaluate the technology. The Professional Practice Centre in Health Systems works with client partners, including major teaching hospitals, community hospitals, public health units, community-based agencies, physician groups, pharmacies, government agencies, and NGOs on real-world health information technology problems. Projects have included the design and implementation of a pharmacy nomenclature standardization program, the implementation of an information system to automate data extraction and reporting, the creation of a data migration strategy and specification for a major hospital information system, and the prototyping of medical devices and applications.
As Canada’s population ages, with those aged 85 and older being one of the fastest-growing groups, the research conducted in the school’s Aging and Innovation Research Program (AIRP) becomes more relevant. AIRP research focuses on the acceptance and adoption of innovations, including technologies for the assessment and management of risks of going missing in persons living with dementia, by older adults, their care partners, and healthcare professionals. The goal of this work is the development, application, and evaluation of strategies to advance dementia-friendly communities.
Canada Health Infoway, an independent, not-for-profit organization established and funded by the Canadian federal government, works with governments, healthcare organizations, clinicians, and patients to make healthcare more digital. The organization’s goal of ensuring that all Canadians have online access to personal health information, test results, prescriptions, and appointment booking services are central to ensuring that technology is as transformative to the country’s health system as it has been to all other aspects of daily life. Digital health initiatives include collaborative projects on virtual care, accessibility of health information, e-prescribing, standards in patient record data, privacy and security, and the adoption and use of innovative technologies.
COVID-19 highlighted issues in collecting, sharing, and using health data to help public health officials provide advice and information during public health emergencies. The rapid growth of cross-disciplinary research and innovation in health informatics and the adoption and use of digital technologies in healthcare are leading to improved access to healthcare, more accurate and timely diagnoses and treatments, and meaningful improvements in the quality of care.
Dr. Helen Chen Professor of Practice and Director Professional Practice Centre
Health care is evolving, and health informatics is at the forefront of the transformation. Health informatics combines communication, information technology, and health care and is used for vital functions that range from sharing information to personalizing medicine. With effective use, health informatics has the potential to vastly improve patient care.
Dr. Helen Chen is the Professor of Practice and the Director of the Professional Practice Centre with a cross-appointment at the School of Public Health Sciences and with a cross-appointment at the Cheriton School of Computer Science at the University of Waterloo. Dr. Chen teaches courses related to health informatics, information system design and management, health data standards, and health data analytics.
The Professional Practice Centre provides experiential learning opportunities for students of the professional graduate programs within the School of Public Health Sciences. By working with healthcare sector partners as well as professional staff and faculty from the University of Waterloo, the centre tackles challenging and important real-world problems.
“Working closely with industry is in my blood. I want to see the tangible impact of the research,” says Dr. Chen. Her education includes a BA and MS in Engineer Mechanics from Tsinghua University in Beijing and a Ph.D. in Computational Biomechanics from the University of Waterloo. It was a position sponsored by Agfa HealthCare that brought Dr. Chen to her current role at the University of Waterloo.
Dr. Chen’s research focuses on health data quality and analytics, health information system integration and interoperability, healthcare decision support, and Machine Learning and AI in Public Health, which is a perfect complement to the work she leads at the Professional Practice Centre.
In many ways, the centre acts like a consulting firm where students and faculty offer their expertise to health organizations and hospitals to solve problems. The organization can choose to hire a student directly to work on a specific issue or can hire the centre to manage the entire project. With the experience of working on a large project, combined with a professional degree, students gain an upper hand as they enter or return to industry.
“After they finish a project, students may be hired by the organization to continue the work. This experience makes them highly employable. The collaborative environment is extremely good for our students to learn. For our partners, they have an opportunity to experiment and take on problems they may not have the resources or expertise to tackle on their own at a significantly lower price than working with a large consulting firm.”
In one example, the centre worked with the Ontario Health Team to create its digital transformation roadmap.
“The Professional Practice Centre pulled in 10 students and 2 professors to work on the project. We were able to help them generate the inventory of their digital assets, identify information and technology gaps, and create the digital transformation roadmap, which has helped them move to the next stage of the project,” Chen said.
In healthcare, digital transformation is a continuous pursuit as technology and the need for quality and secure information increases. As health informatics moves into the area of advanced analytics, the need for specialized expertise will only increase. Fortunately, research and programs like the one offered by the School of Public Health Sciences and the Professional Practice Centre in Health Systems are seeing an increase in funding and demand in both the healthcare industry and the student population. These factors will play an important role as health organizations and students prepare for the future.
Lily Pourzand Expert in Gender Equality, Diversity and Inclusion
Lily Pourzand’s childhood memories of Iran before the revolution are of vibrant colours and beautiful aromas. Her mother, Mehrangiz Kar, an award-winning human rights lawyer, writer, speaker and activist, was always dressed beautifully and smelled wonderful. Lily remembers her father, Siamak Pourzand, a journalist and film critic critical of Iranian leadership, as loving colourful ties and being especially particular about wearing perfectly polished shoes. “My childhood memories switched from full colour to black and white after the revolution, when even smelling good was a crime,” says Lily.
She always knew she wanted to work in a field for and about women. Although Lily had been proud to watch her mother fight for women’s rights as a lawyer and activist, she couldn’t picture herself practising law within a system that defined women as second-class citizens. But education is very important in the Iranian culture and, although she wanted to work at anything other than law, she applied for and was accepted to the Faculty of Law at Shahid Beheshti University in Tehran. Following in her parents’ footsteps, she started to write – and found herself called to the Morality Court of the university after publication of her first article, which questioned why black was the only acceptable colour for the hijab. She was temporarily suspended from studying and was, along with her parents, in danger of becoming a victim of the chain murders of Iran – disappearances and murders of Iranian dissident intellectuals who had been critical of the Islamic Republic. After graduating with her law degree in 1999, Lily made her way to Canada and applied for refugee status upon arrival, leaving behind her family and many dreams. “I decided to create a home in my new country, Canada. Like many refugee/immigrant women, my journey has neither been smooth nor straightforward.”
Lily’s experiences have led to a deep understanding of systematic discrimination and her role as a fierce advocate for a more equitable and accessible world for girls and women. She graduated from York University with a Bachelor’s degree in Women’s Studies in 2007 and continued her education with a Master’s degree in law from Osgoode Hall in 2010. In 2011, she began work as a women’s support counsellor at the Women’s Centre of York Region. Providing support to women encouraged Lily to focus again on writing and public speaking in order to tell the stories of the real challenges faced by women. She established a blog on the Huffington Post Canada website and used that platform to talk about gender equality.
Lily’s passion for change and growth motivated her to enter politics in 2013, when she announced her candidacy for the federal Liberal nomination for the riding of Willowdale, one of Toronto’s most diverse areas. Her main goal was to run a grassroots campaign to engage more immigrant women in political discussions and debates.
Lily joined Sandgate Women’s Shelter of York Region in 2015, where she is currently Director of Programs, responsible for overseeing the 24 hours emergency shelters for women and children fleeing abuse. She is also responsible for planning and delivering public education events and is renowned for her innovative initiatives for partnerships and collaborations.
The Woman Life Freedom uprising, the ongoing series of protests and civil unrest against the government of Iran that began in Tehran in September, 2022, resulted in the death at the hands of the Morality Police of Mahsa Amini, a 22-year-old woman arrested for not properly wearing the hijab. Amini’s death sparked anger and marches around the world to express solidarity with Iranian women and prompted Lily to publish an article in the Toronto Star to express the need for people to be the voice for the women of Iran. She is frequently invited to speak to politicians, influential think tank leaders, academics and the media on the remarkable courage exhibited by Iranian women over the past 44 years, living under the oppressive Gender Apartheid Regime and defying it, and the exceptional leadership demonstrated by Iranian women before and after the Woman Life Freedom uprising.
Lily and her family have paid dearly for their activism and opposition to the Iranian government regime. She returned to Iran in 2001, at great personal risk, to see her family and was able to help her mother, who had been arrested in 2000 for speaking out in favor of constitutional reform and secularism, travel to the United States for medical treatment. Mehrangiz Kar was convicted in absentia by an Iranian court and has remained in exile in the US where she has been active as a writer, researcher and lecturer at universities including Harvard, the University of Virginia and Columbia University. Following her mother’s arrival in the US, Lily’s father was kidnapped in Iran. Months later, Siamak Pourzand appeared in a forced confession TV show and was charged with spying for the United States, working for the Shah’s regime and channelling American money to the reformist press. He was put on trial in 2002 and sentenced to eleven years in prison, where received a regulated medical leave and was taken back and forth between prison and home. He died while under house arrest as a political prisoner at the age of 80 in 2011.
Lily says about her mission to support women and tell their collective and individual stories: “I survived a revolution, a war, political violence in public and private and a very difficult migration. I lived an extraordinary life, just like thousands and millions of other children who lived and grew up amidst revolution, war or political conflicts around the world. Many of them do not have the ability to tell us about their lives and survival.” Lily Pourzand’s experiences and passion for her mission make her an outstanding voice and advocate for girls and women, both in Canada and around the world.
You can see more of Lily’s impact in the visualizations below.
Do you have an Impact Story to share? Reach out to us at connections@profoundimpact.com for a chance to have your story featured in an upcoming newsletter!
The application of technology in healthcare has increased significantly since the advent of COVID 19 in 2020. This month’s newsletter highlights the role of health informatics, which combines communication, information technology and health care to transform and greatly improve patient care through the sharing of information, accurate and timely diagnoses and treatments and personalized medicine. You’ll learn about interdisciplinary research in areas including big data, environmental and global health, patient monitoring and acceptance and adoption of technologies for health management. And you’ll meet Dr. Helen Chen of the Professional Practice Centre in Health Systems at the University of Waterloo who works with health care sector partners and professional staff and faculty from the University of Waterloo to tackle interesting and important real-world problems.
This month’s Impact Story highlights the work of Lily Pourzand, who came to Canada from Iran in 1999 in search of political safety and personal freedom. A finalist for the 2023 Top 25 Canadian Immigrant Awards, Lily is a passionate and outstanding advocate for girls and women, both in Canada and around the world, as she works to create community linkages and establish relationships with stakeholders, organizations, funders and policymakers to bring positive social changes.
The Profound Impact team is planning for a busy June and we hope to see you at one of the events we’ll be participating in this month. We’re proud to sponsor the CS-CAN 2023 conference at McGill University from June 5 to 9. Our team will be in Montreal to meet with computer science researchers and students from across Canada. We’ll also be taking part in the Collision 2023 conference at the Enercare Centre in Toronto, from June 26 to 29 as part of the Startup Alpha program. And I’ll be presenting, in conjunction with Deloitte, on the AWS stage at the conference.
Nominations are open until June 14th for our Impactful Action Awards. We believe that one profound impact leads to another and that’s why the recipients of our awards will be able to select a charity of their choice for a donation made by Profound Impact. To make a nomination, or learn more about the awards, please click here: https://news.profoundimpact.com/…/2023-impactful…/
Finally, we are pleased to announce the appointment of Kasia Malz to Profound Impact as Chief Financial Officer. Kasia joined the Profound Impact team in April and brings more than 15 years of experience working in diverse financial leadership roles in start-up and high-growth environments. She received both her Masters of Accounting and Honours Bachelor of Mathematics from the University of Waterloo, holds a Chartered Professional Accountant (CPA, CA) designation and is a licensed Certified Public Accountant in the state of Illinois.Adding Kasia as our CFO signals a time of growth, expansion and investment here at Profound Impact and we know that she will be an invaluable member of our team as we grow.
We look forward to receiving your nominations for the Impactful Action Awards and to meeting you at the CS-CAN conference in Montreal and the Collision conference in Toronto. Thank you for connecting with us and the Profound Impact community!
Malz brings 15 years of broad financial leadership experience in start-up and high-growth companies.
WATERLOO, ON | MAY 24, 2023— Profound Impact™ Corporation is pleased to announce the appointment of Kasia Malz to the company as Chief Financial Officer.
Malz joined Profound Impact in April 2023 and brings more than 15 years of experience working in diverse financial leadership roles in start-up and high-growth environments. She holds her Chartered Professional Accountant (CPA, CA) designation and is a licensed Certified Public Accountant in the state of Illinois.Malz is no stranger to Waterloo Region and the surrounding area as she received both her Masters of Accounting and Honours Bachelor of Mathematics from the University of Waterloo.
“Adding Kasia as our CFO signals a time of growth, expansion and investment here at Profound Impact,” says Sherry Shannon-Vanstone, Founder and CEO at Profound Impact. “We know Kasia will be an invaluable member of our team as we grow. We’re looking forward to her guidance as we continue this upward trajectory.”
Profound Impact, which operates out of the Toronto-Waterloo technology corridor, offers Research Impact, an AI-powered tool that helps academic and industry researchers find the perfect funding match. More than just a search engine, Research Impact offers automatic, targeted and timely grant matching.
Prior to joining Profound Impact, Malz spent four years as CFO of Titanium Transportation Group Inc. and two years as CFO of Next Hydrogen Solutions, both of which she took public, supported with multiple capital raises and grew through M&A. She currently sits on the board of the Canadian Centre for Electron Microscopy at McMaster University and Nets for Net Zero and is an Executive in Residence with Foresight Canada.
“I’m honoured to be part of Profound Impact and incredibly passionate about our solution, which brings together industry and academia with government and other funding organizations,” Malz says. “Our work at Profound Impact will continue to innovate in matching research funding, and I’m looking forward to our team’s journey.”
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ABOUT PROFOUND IMPACT CORPORATION
Profound Impact’s AI-powered tool, Research Impact, helps academic and industry researchers find the perfect funding match. With over $300B in funding, 100,000s industry partners and 8.8M researchers globally, finding a match between academia, industry and grants is often overwhelming and time-consuming. More than just a search engine, Research Impact offers automatic, targeted and timely matching. Our customers include top Canadian research institutions. Profound Impact’s CEO and Founder Sherry Shannon-Vanstone is a serial tech entrepreneur with an unparalleled track record in building high-performing teams and led start-ups to successful exits both in Silicon Valley and Canada with two IPOs and two acquisitions. The company is located in the Toronto-Waterloo technology corridor. Our Canadian and US team members are passionate about connecting great people to do great things while maximizing their worldwide impact.
Two of Profound Impact’s core values are open collaboration and making a positive impact. This month, we’re proud to feature stories about how researchers and communities are working together to address issues like mental health, climate change, refugees and asylum and the intergenerational trauma caused by residential schools.
This month’s Research Spotlight on Social Innovation and Collaboration focuses on how researchers from a range of disciplines are working with social agencies, businesses and not-for-profits to develop programs to improve the health and well-being of communities across Canada and internationally. And we look at how the Government of Canada has broadened its understanding of innovation beyond traditional research funding to include resources for collaborations that engage charities and community groups who are addressing complex social challenges.
One of these researchers is Georgina Martin, an Indigenous scholar who is heeding the guidance provided by her grandfather as she was growing up by working with her community of origin to address the significant issues in physical and mental health and culture caused by residential schools and Indian hospitals. You’ll meet Georgina and learn how the team she leads will not only address these issues but will also inspire Indigenous youth to follow her path as a scholar and researcher.
This month’s Impact Story features technology entrepreneur, investor, CEO and philanthropist Jim Estill, who is also a longtime friend and one of my treasured mentors. Jim’s commitment to doing the right thing provides inspiring leadership to his employees at Danby Products and the community in Guelph and across Canada. His work in personally sponsoring refugees from Syria to come to the safety of Canada and of setting up networks, systems and resources for the community at large to sponsor people from around the world has been recognized through a range of awards and accolades. But it’s the work that’s important to Jim as he describes himself as “a regular person doing a tiny bit and even doing that imperfectly.”
Do you also know someone who has or is continuing to make a great impact? Nominations are now open for Profound Impact’s Impactful Action Awards, the annual program that recognizes leaders from around the world who are making a profound impact on the global community by inspiring collaborative solutions to difficult problems. Learn more about the award criteria and how to nominate in either the Young Leader or Lifetime Achievement category. Nominations are open until June 14 and the winner will be announced on September 14th, Profound Impact Day.
Finally, are you interested in learning how our Research Impact product can help your institution get more research funding? You can sign up here for a Demo Day to see Research Impact live.
We can’t wait to review the nominations for the Impactful Action Awards and look forward to meeting you at one of our Demo Days. As always, thanks for connecting with us and the Profound Impact community!
Food security, mental health, climate change, equitable access to healthcare, safe water, refugees and asylum, marginalized populations—these complex social and environmental challenges are faced by communities, both urban and remote, across Canada and internationally. Can a collaborative research approach, engaging researchers from a range of disciplines and geographies, use social innovation in the form of new programs, inventive use of technology and development of social enterprises, to address these issues?
The Government of Canada has responded to these challenges through the creation of the Social Innovation and Social Finance Strategy and a steering group to guide that strategy. In February of 2023, the Minister of Families, Children and Social Development announced the launch of the Social Innovation Advisory Council (SIAC), a group of experts representing a diverse range of Canada’s social innovation and finance sector. SIAC’s role is to provide advice to the government to establish programs and support organizations, including charities, not-for-profits, businesses and social enterprises, which promote inclusive social innovation in Canada.
A key priority for the SIAC is to advise on the implementation of recommendations in the report Inclusive Innovation: New ideas and new partnerships for stronger communities. The report, which was delivered in 2018 by the Social Innovation and Social Finance Strategy steering group, focuses on how the government can support networks of organizations, both business and non-profit, that are working collaboratively to make communities healthier and more sustainable and inclusive. These recommendations include implementing government policy focused on social innovation through federal legislation, establishing a permanent Office for Social Innovation and a multi-sectoral Social Innovation Council to advise the federal government, creating a Social Finance Fund, and improving access to federal innovation, business development and skills training programs for social purpose organizations.
Canadian researchers have access to funding for collaborative research in social innovation via NSERC, the National Science and Engineering Research Council, and Mitacs.
The College and Community Innovation program offers researchers in Canada’s colleges and polytechnics opportunities to apply for College and Community Social Innovation Fund (CCSIF) grants of up to $120,000/year for 1 to 3 years. CCSIF grants are managed by NSERC in collaboration with the Canadian Institutes of Health Research (CIHR) and the Social Sciences Humanities Research Council of Canada (SSHRC) with the goal of facilitating collaborative and innovative research that brings together researchers and students in the social sciences, humanities, health sciences, natural sciences and engineering to work with community partners to address challenges in social innovation.
One of the more than 50 CCSIF grants totaling over $38 million awarded in 2021 was to Georgian College in Ontario, in partnership with the Simcoe County District School Board and Ashoka Canada, a non-profit organization that promotes social entrepreneurship by connecting and supporting individual social entrepreneurs. The goal of this research is to create changemakers and active citizens to build stronger, safer, healthier and more inclusive communities. The three-year project will develop evaluation tools that measure growth in the four competencies associated with social innovation and transformation: empathy, shared leadership, teamwork, and change-making. The project team will work with educators from kindergarten through to postsecondary to incorporate these tools into their classrooms.
In British Columbia, researchers at Langara College, in partnership with the Williams Lake First Nation and the University of British Columbia’sIndian Residential SchoolHistory and Dialogue Centre, received CCSIF funding for Secwepemc Culture to Wellness: An Intergenerational Model of Healing from Trauma Caused by Indian Hospitals & Residential Schools in British Columbia. The project responds to the harm caused by residential schools and Indian hospitals through the interruption of the transfer of knowledge of elders, the land, community leaders and educators. A key objective of this community-based research is to restore the transfer of ancestral knowledge from elders to youth with the goal of reducing alienation and suicide among Secwepemc youth.
Mitacs has partnered with universities and community, business and non-profit organizations across Canada to fund a range of research projects addressing issues related to the COVID-19 pandemic, food insecurity, health and wellness and the delivery of food and medicine to remote communities.
In 2020, Mitacs and Mental Health Research Canada partnered to fund over 20 projects covering a range of topics related to mental health and COVID-19. Projects included research at the University of Calgary, working with the Association of International Medical Graduates of Alberta, to better understand the mental health impacts of COVID-19 on front-line workers who are members of vulnerable populations.
In a project to address the issues of food insecurity for more than 1,700 Nisga’a Indigenous people living in Prince Rupert, British Columbia, a University of Toronto Mitacs Accelerate-funded Anthropology graduate student worked with Ecotrust Canada’s North Coast Innovation Lab and the Gitmaxmak’ay Nisga’a Society on a plant-based food initiative that combines traditional and current methods and to develop and launch a food production and distribution hub.
Social innovation and collaboration, through inventive partnerships between researchers, social service agencies, business and non-profit organizations, are developing innovative processes, programs, services and methods to solve complex social problems and have transformative impacts on communities across Canada. Support for this research from federal funding agencies is leading to increased capacity for social innovation to develop and mobilize the resources, tools and methods needed to address the ongoing challenges facing communities in Canada and around the world.
Dr. Georgina Martin Department of Aboriginal Studies Langara College
When Dr. Georgina Martin was growing up as a member of the Secwepemc Nation in Williams Lake, British Columbia, her grandfather, Ned Moiese, taught her the importance of both receiving an education and of bringing what she learned back to her people. That advice strongly influenced her career path as she earned undergraduate and master’s degrees in Political Science and her PhD in Educational Studies. And her role as one of the 18 Indigenous scholars from across Canada on the Reference Group for the Appropriate Review of Indigenous Research, established to help guide the Tri-Council funding agencies (CIHR, NSERC, and SSHRC) to develop culturally appropriate practices for research conducted by and with Indigenous peoples in Canada, is an important milestone as well.
“I am a passionate life-long learner and I look for ways to facilitate learning and teaching”, says Dr. Martin. She studied for her undergraduate and master’s degrees while raising her children and working full-time jobs managing and administering programs and services within Indigenous communities, and education and health organizations. For almost three decades prior to earning her PhD, Dr. Martin worked in a range of federal and provincial government departments, serving in roles including Native Program Officer, Community Health Development Officer, Land and Community Coordinator and Aboriginal Liaison Equity Officer. In 2014, she completed her PhD research, Drumming my way home: An intergenerational narrative inquiry about Secwepemc identities, which focussed on Indigenous knowledge pedagogy and intergenerational knowledge transmission.
Dr. Martin’s focus on community, collaboration and knowledge transfer and her research interests in intergenerational trauma from residential schools and Indian hospitals, cultural identity, Indigenous self-determination, Indigenous education and Indigenous voices are reflected in her current research project, Secwepemc Culture to Wellness: An Intergenerational Model of Healing from Trauma Caused by Indian Hospitals & Residential Schools in British Columbia. Residential schools and Indian hospitals destroyed the transfer of Secwepemc language and cultural knowledge between generations. Dr. Martin leads this project, working in collaboration with the Williams Lake First Nation and the Indian Residential School History and Dialogue Centre (IRSHDC) at the University of British Columbia. The goal of the research is to develop a healing model that responds to the needs of the community and aligns with Indigenous values to benefit and support the Secwepemc Nation and Indigenous communities across the country.
As a scholar and an experienced community-based researcher, Dr. Martin emphasizes the importance of listening to and working with the community to conduct research. Her approach is strongly influenced by the work of Dr. Robert Morgan, an Aboriginal researcher who has worked throughout Australia and internationally in the field of Aboriginal knowledge and is committed to Aboriginal self-determination and sovereignty. Unlike “helicopter research”, where data is collected and results published without the involvement of local communities, this work will include the significant and meaningful participation of collaborators and participants.
In addition to using social innovation and collaboration to address crucial issues in physical and mental health and culture, the project will build capacity for future researchers, with more than 16 students receiving funding during its three-year duration.
“My grandfather taught me that people learn from what you do, not what you say”, recalls Dr. Martin. Her work in the classroom and the community as an Indigenous scholar, teacher and researcher makes her a powerful change agent and a formidable role model to Secwepemc Nation youth.
Do the right thing. That’s the imperative that drives Jim Estil—in everything business, in community service and in humanitarian work.
Jim has been President and CEO of home appliance manufacturer Danby Products in Guelph, Ontario since 2015. His focus on doing the right thing is reflected in Danby’s operating values, where ethical working conditions throughout the supply chain, diversity and inclusion, sustainability and philanthropy are at the heart of the company’s culture. And Jim has found that this way of doing business results in greater engagement by employees and attracts new staff. “People want to work for a company that does social good.”
Encouraged by his father to study engineering, Jim graduated from the Systems Design Engineering program at the University of Waterloo in 1980. He had developed an interest in computing and technology and was more interested in a career in business. “I would have made a terrible engineer!”, he claims. He started his first company, EMJ Data Systems, while in his final year of university. When the company was sold in 2005, it had grown from one where he sold hardware and software from the trunk of his car to a publicly traded corporation on the Toronto Stock Exchange with a staff of over 300 and $350 million in annual sales.
Beyond his success as an entrepreneur and investor, Jim is perhaps best known as a humanitarian. In 2015, he personally sponsored the resettling of 50 Syrian refugee families in Canada and, as CEO of Danby, set up a community network of hundreds of volunteers in Guelph to sponsor hundreds of people from countries around the world. Danby’s latest venture in this area is the Circle Home Furniture Bank, an ongoing resource to help provide furniture and housewares for newcomer families from Afghanistan, Ukraine and Syria as they establish their homes in Guelph and neighbouring communities. Through the work of local volunteers, community organizations and the federal government, Danby’s refugee sponsorship program has helped settle hundreds of newcomer families, helping them find and furnish homes, secure employment, and start their new lives in and around Guelph. “People are grateful to help and to be part of the better, bigger good,” notes Jim of the massive community effort of more than 800 volunteers that donated their time and resources to help people from around the world start a new life in Canada.
Jim has long been concerned about environmental issues. He started a recycling program in his university residence, has installed solar panels on his roof and invests in alternative energy. “I’m worried about climate change and the social upheaval it will cause as people will be forced to leave their homes.” This concern Is reflected in Danby’s focus on sustainability and the company’s goal to work toward a more sustainable future. The company refurnishes units as “Danby Certified” to help to reduce the amount of waste sent to landfills and to lower greenhouse gas production at their manufacturing plants.
Thanks to Jim’s leadership, and Danby’s ongoing commitment to do the right thing, the company continues to work to make the world better by supporting women’s shelters, programs for youth and for people experiencing homelessness. In recognition of his work, Jim was named to the Order of Ontario and the Order of Canada, received an Honorary Doctorate of Laws from the University of Guelph and an Everyday Heroes Award from the Global Hope Coalition. Despite the awards, he says “I’m a normal guy, trying to do my part.” And Jim hopes that Danby’s commitment to a corporate culture of philanthropy, volunteerism and servant leadership can serve as a model for much larger companies across Canada and internationally. “Everybody can do their part by taking on something that’s the right size for them to do their version of good.”
You can see more of Jim’s impact in the visualizations below.
Do you have an Impact Story to share? Reach out to us at connections@profoundimpact.com for a chance to have your story featured in an upcoming newsletter!
The Impactful Actions Award recognizes leaders making a profound impactin communities globally.
WATERLOO, ON | MAY 1, 2023— Profound Impact is now accepting nominations for the 2023 Impactful Actions Award.
The annual award presented by Profound Impact™ Corporation recognizes leaders who are making a profound impact on the global community by inspiring collaborative solutions to difficult problems. The award launched in 2021 and has now grown to include two categories–Young Leader and Lifetime Achievement – in hopes to attract and honour a wider range of nominees.
“We received so many incredible nominations for the Impactful Actions Award last year and we wanted to expand the award to honour a second nominee and their work to make our world a better place. It’s truly inspiring to see the calibre of accomplishments from members of our community,” says Sherry Shannon-Vanstone, Founder and CEO of Profound Impact. “At Profound Impact, we’re passionate about collaboration and making an impact, and our nominees all showcase the absolute best of those core values.”
The inaugural Impactful Actions Award was presented to Dr. Feridun Hamdullahpur, former President & Vice-Chancellor (2010-2021) and Professor of Mechanical and Mechatronics Engineering at the University of Waterloo, in 2021. In 2022, Profound Impact presented the Impactful Actions Award to Kehkashan Basu, M.S.M., who is the Founder and President of the Green Hope Foundation.
“Our past winners truly exemplify what it means to make a profound impact through their actions and career achievements,” says Shannon-Vanstone. “We can’t wait to meet this year’s nominees and learn more about their impressive work.”
Nominations are open now until June 30. The top three finalists will be contacted on July 20, and the 2023 Impactful Actions Award winners will be announced during the Profound Impact Day virtual event on September 14, 2023. Please take a moment to review the award criteria and nominate someone you feel is making an extraordinarily positive impact.
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ABOUT PROFOUND IMPACT CORPORATION
Profound Impact is a female-founded Canadian company located in the Toronto-Waterloo technology corridor. Profound Impact’s data, AI and analytics driven solutions help education, research and social impact organizations automate their processes, measure program impact, tell their story and inform strategy.
Profound Impact’s products include Research Impact, which automatically matches researchers to funding opportunities; Career Impact, which provides organizations with actionable insights by analyzing the career trajectory of program participants; and Connection Impact, which provides a platform for connecting organizations’ stakeholders to measure and visualize impact. These three products involve different stakeholders, but all work towards the important goal of connecting great people to do great things and maximizing their worldwide impact.
