CEO Message

More than a billion people around the world will celebrate Earth Day on Saturday April 22.  This year’s Earth Day theme, Invest in Our Planet, is designed to encourage businesses, governments and citizens to invest in solutions that will support the protection of the environment.  Profound Impact is marking Earth Day with our Research Impact article on the evolution of the automobile industry in Canada over the last 120 years and how the federal and provincial governments, along with Canadian companies, are leading the way in investing in and developing innovative technology that is transforming the industry as it transitions to zero-emission vehicle production.  

In this issue, you’ll meet Flavio Volpe, President of the Automotive Parts Manufacturers’ Association (APMA).  Flavio was key in renegotiating the NAFTA agreement between Canada, the US and Mexico and is passionate about his work as an advocate of the automobile industry.  He tells us about Project Arrow – the prototype automobile that is a showcase for made-in-Canada technology to meet the federal government’s call for a Zero-Emissions future by 2050. I am honoured to be a member of the Project Arrow Advisory Committee and to have the opportunity to contribute to this impactful initiative.

This month’s Impact Story introduces Deborah Rosati, corporate director, entrepreneur, Fellow Chartered Professional Accountant and founder and CEO of Women Get On Board. Deborah works closely with the corporate governance community and is a powerful role model and mentor for women as she promotes and empowers women to join corporate, public sector and not-for-profit boards. I am excited to announce that Deborah is joining this month as Chair of Profound Impact’s Board of Directors.

We’re thrilled to announce that the Impactful Actions Awards, which recognize leaders from around the world who are making a profound impact in the global community, will accept nominations in two categories in 2023. Read more about the nomination procedures and timelines for the Young Leader and Lifetime Achievement categories here.

And finally, we hope you’ll check out the webinar on researcher/industry collaboration Profound Impact presented in partnership with CS-CAN|Info-Can in March, as well as the highlight demo video of our Research Impact product. We have another webinar coming up in April!

Happy Earth Month and thanks for connecting with us and the Profound Impact community!

Sherry Shannon-Vanstone