CEO Message

March is Women’s History Month, an annual celebration of the vital role and contributions of women to society. Profound Impact is proud to celebrate women through the stories you’ll read in this month’s issue of Profound Connections, as well as activities we’re sponsoring throughout the month.

This month’s Impact Story profiles Zainab Azim, a young woman whose passion for space, education, neuroscience and public policy has inspired her to found an organization that works towards providing access to quality education, serve as a mentor in the United Nations Office for Outer Space Affairs Space4Women program and present her research to audiences around the world – all before completing her undergraduate degree!  Read about Zainab and her plans for expanding her work in mentoring and in the policy space to empower young girls and women interested in pursuing space and STEM fields.

In this month’s Researcher Spotlight we feature Julita Vassileva, Professor of Computer Science at the University of Saskatchewan. You’ll learn about Julita’s passion for promoting the status of women in computer science and in all areas of science and engineering where women are underrepresented. You can also learn about her ground-breaking research on applying AI to solve educational and social problems.

International Women’s Day (IWD) is celebrated on March 8 each year and the theme for IWD 2024 is Inspire Inclusion. Profound Impact is proud to be a sponsor of IWD 2024 events presented by WCT-WR, the Waterloo Region Chapter of Women in Communications and Technology. WCT-WR will host two live events on March 8 and March 27 that will include conversations featuring trailblazing professionals in the arts and culture sector, entertainment, and musical interludes.  Full information about those events and registration information is available here.

In last month’s newsletter, we announced the launch of Women Funding Women (WFW).  Founded by myself, Profound Impact board chair Deborah Rosati and Lara Zink, VP of Client Service and Development at Delaney Capital Management, WFW is a collective working to address the funding gap faced by women-led ventures.

We’re excited about the incredible energy generated by WFW’s two-day launch event on February 7 and 8. Our keynote speaker was Joanna Griffiths, founder and President at Knix, who shared her story with our collective.  

You can also tune into the From Fear to Fire podcast, where I speak with Heather Hansen O’Neill about how WFW is leading the charge to challenge established norms within the venture capital sphere, redefining the landscape for women founders and funders.

Are you a researcher looking for the perfect funding match? For a limited time, Profound Impact is offering a free evaluation of our AI-powered tool, Research Impact, to individual researchers, colleges and universities. You can view a video here or sign up for a live demonstration during one of our Demo Days.

Thank you for your support and we hope that you enjoy this month’s edition of Profound Connections!

Sherry Shannon-Vanstone

Zainab Azim

Zainab Azim
Founder, GIVE

Zainab Azim’s interest in and passion for space was sparked at the age of 12. “Some parents read bedtime stories to their children. My father showed us documentaries about space.” 

Currently in the final semester of her Bachelor of Science undergraduate program at the University of Toronto, Zainab designed her studies to focus on a mix of the interests she is passionate about, including neuroscience, astrophysics, public policy, education and society.

“When I was younger, space was everything to me. When I reflected on why I cared about space, it wasn’t just about discovery and exploration. It was about the connection between people, the community and how we are part of something much bigger than ourselves.”

Zainab has made it her goal to inspire girls to study STEM subjects. In 2023, she presented the research she had conducted during high school and in university at the World Space Forum 2023 in Vienna. “This was the first world space forum and not a lot of people were talking about the educational aspect of space. I didn’t meet all of the stated requirements for presenting my research, but decided to apply anyway. They thought my work was interesting and they took a chance on me.”

While in Vienna, Zainab met with representatives from UNOOSA, the United Nations Office for Outer Space Affairs, to talk about how to engage young people in space studies. As a result of those discussions, she now serves as a mentor in the UNOOSA Space4Women, a program dedicated to empowering young girls and women interested in pursuing space and STEM fields. The Space4Women program selected Zainab as the Youngest Role Model for Gender Equality and STEM.

“My dream is to help other people’s dreams come true and education is the way to do that,” says Zainab. Education has been a huge part of her life. She attended a Montessori school that was led by Pakistani-Canadian women – people who looked like her. “That experience was foundational in helping me explore my interests”, she says.

High school was a very different experience. Although she participated in an International Baccalaureate (IB) program, much of her love for learning came from outside of the classroom. “In my later years of high school, I knew that education was something I wanted to focus on. I wanted to explore how to use neuroscience to develop better ways of delivering education and how to make those opportunities available to everyone.”

To help meet that goal, Zainab founded GIVE (Global Initiative and Vision for Education), an organization that works towards providing access to quality education. GIVE also aims to develop a holistic 21st-century educational model based on neuroscience and psychology research to foster the creativity, curiosity, character, and innovation needed for solving the issues facing our planet.

Zainab works to inspire and mobilize the global community as a speaker at international forums, including the inaugural Space Girls Space Women Exhibition in Paris, the 27th Workshop on Space Technology for Socio-Economic Benefits in Washington, DC and the Campionaria Generale Internazionale in Bari, Italy. In May 2023, she participated in the inaugural Emmy Noether National Virtual Forum as a panelist in Women in Conversation with The Honourable Elizabeth Dowdeswell, Lieutenant Governor of Ontario on The Power of WHY?  Zainab emphasized collaboration, urging Canadian educators and policy-makers to foster belonging, purpose, and excitement in students. “We need pedagogies that connect content to context. We need purpose-based, community-based, collaborative opportunities for learning. When students feel like they are a part of something greater than themselves…we see that that makes a big difference in their motivation, their sense of belonging, and their interest in pursuing STEM,” she says.

While completing her undergraduate degree, Zainab works at NEPC, the National Education Policy Centre, in the US. NEPC provides high-quality information in support of democratic deliberation about education policy. Her work there contributes to learning how public education can be strengthened centrally in the US and to see if those learnings can be applied elsewhere.

Zainab is looking forward to pursuing her Master’s degree and has applied to graduate schools in the US, Canada and the UK with the goal of conducting research on education policy with a concentration on neuro-education, STEM and space studies.

“I’m most excited to find new ways to continue to expand the work I’ve been doing in mentoring and in the policy space. I have a lot to learn from grad school and the other work that I’m doing with NEPC and UNOOSA,” she says.

“I see myself as giving forward. My driving force in continuing to volunteer as a mentor with UNOOSA to advance the mission of creating greater accessibility to space and STEM for more people, while also working at GIVE to ensure that the systemic changes needed in our education system are developed and implemented allowing not only girls, but all children the opportunity to thrive and have access to their future.”

You can see more about Zainab’s education and impact in the visualization below.

Do you have an impact story to share? Let us know at connections@profoundimpact.com for a chance to be featured in an upcoming newsletter!