CEO Message

Message from the CEO

May was a month of celebration for the Profound Impact team, our partners and our communities.

I was honoured to be recognized, along with my late husband, Scott Vanstone, renowned mathematician, researcher and co-founder of Certicom Corporation, as a Laureate in the 2024 Waterloo Region Entrepreneur Hall of Fame for our founding of TrustPoint Innovation Technologies. The Entrepreneur Hall of Fame celebrates local business founders who have made a positive, lasting impact in the community and I’m delighted to join this group of innovative leaders.

Profound Impact Corporation was proud to sponsor the 2024 KW Oktoberfest Rogers Women of the Year Awards, an event that celebrated, recognized and paid tribute to the collective accomplishments and of 123 incredible women in the Waterloo Region. As sponsor of the STEM category, we’re pleased to congratulate award recipient Linda Li, an Environmental Engineer and Associate with Dillon Consulting. Linda has contributed to complex and multidisciplinary projects in the area of water, energy, and climate change.

I was pleased to be interviewed by Disruption Magazine Canada to share how Profound Impact leverages AI to provide the perfect match of funding opportunities with academic researchers and corporate partners. You can read about my career journey and the work we’re doing at Profound Impact in this Women in Tech article as well as a feature in the I Am Unbreakable magazine.

Guardian Women, a community built by Guardian Capital Advisors LP to focus on bringing women together to learn from one another, presented a Women Disrupting with Purpose event on May 29, where I participated in a fireside chat with Micha Choi, Client Portfolio Manager at Guardian. It was a pleasure to share stories of my experience as an entrepreneur and philanthropist at this exciting event.

The Profound Impact team was busy connecting with our academic partners in May. Sherryl Petricevic, our Director of Strategic Alliances and Partnerships, presented at CARA 2024 on Revolutionizing Grant Funding Using AI, sharing insights from current users of our Research Impact platform. CARA, the Canadian Association of Research Administrators, serves as the national voice for research administrators in Canada, uniting professionals from diverse roles in this ever-evolving field. We’re proud to have been a part of this informative event, featuring expert panelists and fostering innovation in research administration.

Jacqueline Watty, our Business Development Manager, hosted a round table discussion at the Polytechnics Canada Conference on May 15th. Topics included the challenges and opportunities faced by polytechnics and colleges when it comes to securing funding, working with industry partners and tackling a growing to-do list on a shrinking resource budget.

We’re pleased to introduce you to Joanne McKinley in this month’s Impact Story. Joanne, who is Director of Software Development at Google and Co-Site Lead of Google Waterloo, is an established industry leader, passionate advocate and mentor, recognized innovator, a role model for women in technology and an inspiration for young women considering careers in computer science.

In this month’s Researcher Spotlight, you’ll meet Professor Anita Layton, the Canada 150 Research Chair in Mathematical Biology and Medicine, and Professor of Applied Mathematics, Computer Science, Pharmacy and Biology at the University of Waterloo. Anita has been recognized as an influential figure in applied mathematics research at the interface of mathematical computation and biomedical sciences, has inspired new experimental and clinical studies in the area of renal physiology and associated medical care and has highlighted the importance of gender differences in mathematical models for biological systems.

As we move into June, we look forward to participating in the Collision Conference in Toronto on June 17-20 and the NCURA AI Symposium in Alexandria, VA on June 24.  We look forward to seeing many of you at these events.

As always, thank you for your support and we hope that you enjoy this month’s edition of Profound Connections.

Sherry Shannon-Vanstone

CEO Message

Welcome to the May edition of Profound Connections. 

In this issue’s Impact Story, you’ll meet Dr. Ronda Frueauff, a 2023 Impactful Action Award nominee whose 40-year career in education focussed on advancing the use of technology in schools, designing creative classroom environments to engage students in experiential learning, mentoring and coaching. Ronda’s love of learning continues in retirement as she conducts research on laughter and how it affects brain growth.

In our Researcher Spotlight, we profile Dr. Kelly Lyons from the University of Toronto. In addition to being recognized for her outstanding research, Kelly is known for her leadership as head of IBM’s Centre for Advanced Studies (CAS) Toronto. At CAS Toronto, Kelly was responsible for applied collaborative research projects with universities across Canada as well as CASCON, Canada’s premier international general computer science conference.

Profound Impact is pleased to announce our strategic partnership with AI Partnerships (AIP) Corporation. Research Impact, our AI-driven platform, uses proprietary and patented AI-powered algorithms to match industry and academic researchers to grant funding in an automatic, targeted and timely manner. We’re excited to partner with AIP and look forward to providing opportunities for AIP’s affiliate network to engage with our platform and add their AI-based research projects to Research Impact’s database.

On May 1, Sherryl Petricevic, Profound Impact’s Director of Strategic Alliances and Partnerships, moderated the panel Unlock Innovation Dollars Through Academia, presented by Innovation Factory. Representatives from BDO Canada, McMaster University, Sheridan College and Mohawk College showcased real-world examples of successful projects and industry/academic partnerships and how companies can successfully access this source of innovation. Sherryl will also participate as a panelist in a discussion on Research Intelligence Solutions at the Canadian Conference on Research Administration, presented by CARA, in Calgary on May 12 – 15.  

The 2024 Oktoberfest Kitchener-Waterloo Women of the Year event will take place on May 23 and we are honoured to sponsor the STEM award for outstanding advancement to the field of Science, Technology, Engineering & Math. Profound Impact team member, Martha Breithaupt is nominated in that category and will also be a keynote speaker at the event. And the innovative Mentoring Circles program offered by the Waterloo Region Chapter of Women in Communications and Technology, an organization I am proud to have co-founded with Sherryl Petricevic, is nominated in the Group Achievement category.

Check out the recently released Lead Like a Woman podcast to hear my views on the importance of being risk-aware rather than risk-averse and how culture, inclusivity, and diversity shape leadership and success in start-ups.

Finally, I’m pleased to announce that my late husband, Dr. Scott Vanstone, renowned mathematician, researcher and co-founder of Certicom Corporation, and I will be recognized by the 2024 Waterloo Region Entrepreneur Hall of Fame laureates at a gala ceremony in Kitchen for co-founding TrustPoint Innovation. 

Thank you for your support and we hope that you enjoy this month’s edition of Profound Connections!

Sherry Shannon-Vanstone