CEO Message

Welcome to the May edition of Profound Connections. 

In this issue’s Impact Story, you’ll meet Dr. Ronda Frueauff, a 2023 Impactful Action Award nominee whose 40-year career in education focussed on advancing the use of technology in schools, designing creative classroom environments to engage students in experiential learning, mentoring and coaching. Ronda’s love of learning continues in retirement as she conducts research on laughter and how it affects brain growth.

In our Researcher Spotlight, we profile Dr. Kelly Lyons from the University of Toronto. In addition to being recognized for her outstanding research, Kelly is known for her leadership as head of IBM’s Centre for Advanced Studies (CAS) Toronto. At CAS Toronto, Kelly was responsible for applied collaborative research projects with universities across Canada as well as CASCON, Canada’s premier international general computer science conference.

Profound Impact is pleased to announce our strategic partnership with AI Partnerships (AIP) Corporation. Research Impact, our AI-driven platform, uses proprietary and patented AI-powered algorithms to match industry and academic researchers to grant funding in an automatic, targeted and timely manner. We’re excited to partner with AIP and look forward to providing opportunities for AIP’s affiliate network to engage with our platform and add their AI-based research projects to Research Impact’s database.

On May 1, Sherryl Petricevic, Profound Impact’s Director of Strategic Alliances and Partnerships, moderated the panel Unlock Innovation Dollars Through Academia, presented by Innovation Factory. Representatives from BDO Canada, McMaster University, Sheridan College and Mohawk College showcased real-world examples of successful projects and industry/academic partnerships and how companies can successfully access this source of innovation. Sherryl will also participate as a panelist in a discussion on Research Intelligence Solutions at the Canadian Conference on Research Administration, presented by CARA, in Calgary on May 12 – 15.  

The 2024 Oktoberfest Kitchener-Waterloo Women of the Year event will take place on May 23 and we are honoured to sponsor the STEM award for outstanding advancement to the field of Science, Technology, Engineering & Math. Profound Impact team member, Martha Breithaupt is nominated in that category and will also be a keynote speaker at the event. And the innovative Mentoring Circles program offered by the Waterloo Region Chapter of Women in Communications and Technology, an organization I am proud to have co-founded with Sherryl Petricevic, is nominated in the Group Achievement category.

Check out the recently released Lead Like a Woman podcast to hear my views on the importance of being risk-aware rather than risk-averse and how culture, inclusivity, and diversity shape leadership and success in start-ups.

Finally, I’m pleased to announce that my late husband, Dr. Scott Vanstone, renowned mathematician, researcher and co-founder of Certicom Corporation, and I will be recognized by the 2024 Waterloo Region Entrepreneur Hall of Fame laureates at a gala ceremony in Kitchen for co-founding TrustPoint Innovation. 

Thank you for your support and we hope that you enjoy this month’s edition of Profound Connections!

Sherry Shannon-Vanstone

Ronda Frueauff

Dr. Ronda Frueauff

Dr. Ronda Frueauff’s outstanding career in education at all teaching and administration levels, elementary through college, would not have happened if she had pursued her original dream of studying journalism at Eastern Kentucky University. But after completing high school, she lacked the financial resources to attend university and instead studied to be a cosmetologist.

“I worked in a salon for 6 years and loved that job,” says Ronda. The owner of the salon and a fellow cosmetologist, both of whom had earned university degrees, encouraged her to start taking university classes. Ronda enrolled as a part-time student at Miami University in Ohio, focusing on courses in education, business, law and art while working full-time. “I declared my major in Elementary Education and Special Education,” says Ronda. “The Education for All Handicapped Children Act was passed into law in 1975 and I knew that teachers with expertise in special education would be in demand.”

Ronda’s first job in education was in Cincinnati, where she worked as a teacher for 6 years before shifting to Director of Curriculum. She earned her Master’s degree in Learning Disabilities and Behavior Disorders from Xavier University in Cincinnati in 1983 and a second Master’s degree in Educational Administration from the University of Akron in 1988.

Armed with impressive qualifications to work in designing and administering optimal learning environments for all students and a desire to live in a warm climate, Ronda moved to Phoenix, Arizona, where she accepted a position as an Assistant Superintendent and Director for Curriculum and Instruction, beginning her 30-year career in education in Arizona.

Ronda received her Doctorate of Education in 1998 from Arizona State University with her dissertation on Organizational Health and the Influences that Enable and Constrain the Development of Healthy Schools. Much of her 40-year career in Ohio and Arizona focused on her thesis work, her personal research and her experience, both in the classroom and as a superintendent. “In 2010, I produced a concept paper on a model for experiential learning based on my years of experience in many school systems,” notes Ronda. “In order to engage students, you have to have an environment that is inviting and engaging. In order for students to learn, each must be the author of their own learning. Everything is part of learning – from the time a child gets off the school bus to the time they leave the school building.”

The concept of a student-centered, project-based STEM middle school outlined in her paper was brought to life in August 2012 when Colonel Smith Middle School (CSMS) opened for students on the Fort Huachuca (FH) Army Base in southern Arizona. Ronda pulled together a non-traditional architectural firm, a creative and talented construction manager and an extremely diverse design team to build this pioneering school. CSMS was the first net-zero school in Arizona, using an electronic dashboard and iPad to monitor all energy sources (solar panels, wind turbines and natural gas) and the water harvesting tanks.

Ronda has led the construction of several schools in addition to CSMS, including a dual language, multi-age primary school with two special centres for creative projects in science and technology; two project-based elementary schools; and six Kindergarten to 12 grade centralized campus schools. And her use of design techniques to engage and enrich educational environments has been implemented in military-impacted schools across the U.S. and around the world through her partnership with the U. S. Department of Defense and the Military Impacted Schools Association.

Ronda’s passion for her work and her academic and career success are a natural result of her love of learning. “I always loved school and spent a lot of time in the library, reading biographies to learn about how successful people had made use of the options available to them. My parents were very focused on education and my mother, in particular, wanted her daughters to have options open to them and not be dependent on a husband for a good life.”

Ronda has continued to serve the education community since her retirement as Superintendent for the Ft. Huachuca Accommodation School District in Arizona in 2013. She served as Executive Director of Arizona ACSD, the premier professional focused on mentoring and coaching teachers and school administrators from 2018 – 2020.
From 2015 to 2018, Ronda worked with the Arizona Science Center as the project manager for the Rural Activation and Innovation Network (RAIN), which connected STEM Resources in rural Arizona by establishing local projects and experiences, and STEM professional development for community leaders to stimulate dialogue, interest, and engagement of children, families, and organizations in the STEM disciplines, their real-world applications, associated career opportunities, and impact on the local economies.

From 2012 – 2020, Ronda worked with the Center for School Reform, which collaborated with the Gates Foundation to assist schools in implementing school reform efforts such as creative scheduling for professional development time and high school reform. She also facilitated a 3-year Active Research Study of Instruction in Mathematics with Math Educators for all levels P-20 at Cochise Community College in Arizona.

Ronda’s current focus is on research on laughter, its impact on five different regions of the brain and how it causes dramatic brain cell growth. “I’ve always studied psychology as part of my undergraduate and graduate work and I’m especially interested in cognition, brain theory and brain development. My plan is to write a book on the subject, using everyday stories from my experience and those of my colleagues and mentees to illustrate the research,” she adds.

Ronda Frueauff has devoted decades to advancing the use of technology in schools, creative work in curricular areas, with a focus on STEM, designing creative learning environments, facilitating governance and operations efficiency, consulting, mentoring and coaching. And her long career in education hasn’t diminished her love of learning. “Always be a continuous learner,” she advises. “Take the risk of learning something you don’t know.”

Do you have an impact story to share? Let us know at connections@profoundimpact.com for a chance to be featured in an upcoming newsletter!

Stephanie Thompson

Stephanie Thompson, P. Eng
General Motors
Lifetime Achievement Impactful Actions Award Finalist

“Be a ladder, be a lamp or be a lifeboat.” This is Stephanie Thompson’s motto in her work as a passionate engineer and community leader who increases awareness for engineering, manufacturing and skilled trades careers for young women.

Stephanie grew up as the oldest of four children in Ottawa. Her interest in a career in science was sparked by an invitation by Mrs. Williams, her Grade 11 physics and chemistry teacher, to an overnight trip to the Chalk River Laboratories in Deep River, Ontario, where she saw nuclear physicists at work. “My teacher had a profound effect on me by recognizing my potential in science,” says Stephanie.

Stephanie liked chemistry and chose to study chemical engineering at the University of Waterloo after doing her research and learning that engineers had the best capacity for earning. Although successful at the traditional model of learning in high school, she found university to be humbling. “I had to figure things out. How to be creative and inventive and how to learn. And this prepared me for work after graduation,” she notes.

During her 22-year career at General Motors in St. Catharines, Ontario, Stephanie has worked in a range of engineering roles, including Launch Process Engineer, Process Engineer and Production Group Leader, and was the first woman to serve as an Engineering Manager. “I have been most successful when surrounded by talented and smart people, allowing me to find my space in a way that nobody else was doing.”

Through her extensive community outreach, Stephanie promotes engineering and other STEM fields as a storyteller, problem solver and a breaker of barriers. It is through these skills that she allows others, especially women, to see what they do not see in themselves. 

In 2019, Stephanie launched the social enterprise STEM by Steph. STEMbySteph.com offers a range of activities, including a workshop series that brings women together to explore STEM careers. These workshops are led by women and focus on topics including Chemistry, Automotive, Environment, Space, Robotics, and Electrical. STEM by Steph also offers pro-bono career coaching for high school students.

Stephanie believes that a major barrier for girls pursuing trades and STEM fields is the lack of female STEM role models. In response to that need, STEM by Steph workshops offer a frequently sold-out social event where other female STEM professionals join Stephanie to teach young women and their mothers in a fun, camaraderie-filled atmosphere. “If you want more young women to be interested in non-traditional roles, involve their mothers,” notes Stephanie. “You cannot be what you do not see, and a major influence in every girl’s life is her mother.”

As a FIRST Robotics Mentor, Stephanie has run FIRST Robotics teams at local schools since 2005 including leading the Niagara FIRST Lego League as Tournament Director. She recently connected engineers and electricians from General Motors with over 200 students from across Ontario for a day-long workshop on Design Thinking about the future of automotive.

In addition to her mentoring and community outreach work, Stephanie is active in the Niagara Region as a member of the Brock University Board of Trustees, a member of the Niagara College Industrial Automation Program Advisory Committee, the inaugural Chair of the Brock University Engineering Industry Partners Committee and Director of Innovate Niagara. 

Stephanie’s professional and community work has been recognized by the Greater Niagara Chamber of Commerce as the 2018 winner of the Women in Business Award for Science and Technology.  She was awarded the 2020 Alumni Achievement Medal for Community Service by the University of Waterloo and was included in the Top 100 Most Powerful Women in Canada in 2020, 2021, 2022 and 2023, when she was inducted into the Hall of Fame 

Stephanie’s impact on the community is perhaps best summarized by Nancy Watt, Advisory Board member for the internationally recognized magazine, Enterprising Women. “When I asked Stephanie to help build a STEM event on behalf of the Young Enterprising Women Foundation, I had no idea she was about to deliver a record-breaking, precedent-setting, multi-media-covered event that garnered an article in Enterprising Women. Stephanie is a connector. She sees potential and opportunities in others, puts them together and watches synergy take hold. She puts forward-thinking strategy to use, analyzing and achieving the best possible outcome for those who know her.”

You can see more of Stephanie’s career and impact in the visualization below.

Do you have an impact story to share? Let us know at connections@profoundimpact.com for a chance to be featured in an upcoming newsletter!

Canada’s Podcast

Starting a Company to Influence Culture – Profound Impact on Canada’s Podcast

Sherry Shannon-Vanstone, Profound Impact’s Founder, President and CEO was featured on another podcast! 


Sherry sat down with Canada’s Podcast to discuss entrepreneurship and starting a business to influence culture. As an advocate for women in STEM, Sherry talked about positioning women in business, science, and tech as leaders in post-pandemic recovery and economic development. Listen to Sherry’s episode on Canada’s Podcast to learn more about her entrepreneurial journey, innovation, philanthropy, and Profound Impact.

Waterloo Grit Podcast

Profound Impact’s CEO, Sherry Shannon-Vanstone, was the guest speaker for an inaugural podcast hosted by Jay Krishnan of Canada’s Accelerator Centre for a great conversation. Sherry shares her personal story and discusses the challenges facing female entrepreneurs in technology, and offers some great advice for meeting those challenges. A mathematician, entrepreneur, innovator, and philanthropist, Sherry defied the odds when it comes to women pursuing STEM careers and has been an advocate for women in STEM, pushing for them to assume a greater role in Canada’s post-pandemic economic recovery. Watch the podcast recording here or listen on Spotify here.