CEO Message

Message from the CEO

November was a busy month for the Profound Impact team as we released our annual Social Impact Report, participated in industry conferences and met with venture capitalists in the US in preparation for the company’s next funding round.

The Profound Impact Social Impact Report highlights strategies we’ve undertaken over the last twelve months to maintain and improve a positive environment for our employees. These initiatives have included monthly in-person team meetings, team-building activities, virtual social events (including group cooking sessions), group volunteering, professional skills and growth support education programs, a team-wide book club and the matching of charitable contributions to community organizations. I’m proud to report that Profound Impact has achieved an employee retention rate of 100% (with 0% attrition) while growing the team by 33%. This employee retention rate is in stark contrast with tech companies globally, where the average attrition rate sits at 13.2%. 

Conference attendance and presentations took Profound Impact employees across North America to learn more about key technologies and to meet current and potential customers.  

Our Technical Program Manager, Sohail Ramzan, attended AWS Reinvent in Las Vegas to meet with AWS experts and to learn about the latest cloud industry innovations and how generative AI is revolutionizing the workplace.

Sherryl Petricevic, Director of Strategic Alliances and Partnerships was joined by Mike Folinas, Director of Research Administration at the Leslie Dan Faculty of Pharmacy, University of Toronto to present a case study on the use of Profound Impact’s Research Impact tool at the Canadian Association of Research Administrators (CARA) East in London, Ontario.

Jacqueline Watty from our Business Development team represented Profound Impact at qConnect 2023 in Calgary to connect with researchers and industry representatives discussing Canada’s role as a leader in quantum research and development, and how and why quantum is going to affect, change and benefit businesses.

Karl Burger, Director of Sales, attended the VentureLAB HardTech Summit, Canada’s premiere technology and innovation-focused summit that brought together global industry leaders, Canadian founders, investors, and innovators to explore the necessary ingredients to build a strong, connected hardware and semiconductor ecosystem in Canada.

Dr. Deborah Rosati, the chair of Profound Impact’s board of directors, and I took part in Pathways to Silicon Valley, where 24 female founders from across Canada participated in a curated immersion program designed for women founders of start-ups on their path to global business growth. We joined this program to establish relationships with US venture capital firms to prepare for our next fundraising round and our launch into the US in 2024.  

December is the season of giving and the team at Profound Impact is demonstrating the power of small acts of kindness through our annual 12 Days of Impact, a program that encourages generosity. Our 12 Days of Impact campaign provides great examples of easy and inexpensive ways to be kind and generous and has also helped members of the Profound Impact team create a meaningful sense of contribution to their community while increasing bonds of collegiality on the job. We encourage you to download the 12 Days of Impact calendar and challenge your team to participate through small acts of kindness that have great big impacts.

I wish you all the best for 2024 and look forward to working with you in the new year.

Sherry Shannon-Vanstone

Profound Impact Achieves Staff Retention of 100% Over Two Years, Releases Social Impact Report and 12 Days of Impact Downloadable Calendar

FOR IMMEDIATE RELEASE

LOCAL TECH COMPANY PROFOUND IMPACT ACHIEVES 100 PERCENT STAFF RETENTION OVER TWO YEARS DESPITE TUMULTUOUS MARKET CONDITIONS

Profound Impact attributes a staff retention rate of 100% to employee programs driven by purpose

WATERLOO, ON | NOVEMBER 27, 2023 — Profound Impact™ Corporation, a local tech company in the Toronto-Waterloo corridor, has reported in its annual Social Impact Report that it has achieved an employee retention rate of 100 percent (zero percent attrition) while growing the team by 33 percent. This employee retention rate is in stark contrast with tech companies globally, where the average attrition rate sits at 13.2 percent. 

“It’s a rarity to see a start-up tech organization embody social impact programs so early in their company journey,” says Renata Rusiniak, who leads People & Purpose programs at Profound Impact. “Our CEO, Sherry Shannon-Vanstone, understands the business value of purpose-driven work and invests accordingly. Her early adoption of programs that support her team to engage with community organizations has created a culture of generosity and as a result, an impressive employee retention rate.” 

The Social Impact Report highlights strategies the Profound Impact team undertook to maintain and improve a positive environment for their employees. Initiatives included monthly team meetings with team-building activities, virtual social events such as cooking sessions conducted through online platforms such as Zoom, team wellness programs such as team volunteering, professional skills and growth support education programs, matching charitable contributions to community organizations, book clubs, and much more.

Profound Impact’s annual ‘12 Days of Impact’ program encouraging generosity and the impact of small acts of kindness upon others, has also helped employees create a meaningful sense of contribution to their community while increasing bonds of collegiality on the job.

“Our 12 Days of Impact campaign provides great examples of easy and inexpensive ways to be kind and generous,” says Dr. Sherry Shannon-Vanstone, the CEO and Founder of Profound Impact. “ We’re encouraging our team members and our whole community to demonstrate the power of many through small acts of kindness that create big impacts in society.” 

Profound Impact’s AI-powered tool, Research Impact, offers automatic, targeted and timely grant matching. The company is also passionate about community, environmental sustainability, and employer-supported volunteerism. In addition to giving back through the 12 Days of Impact, Profound Impact has implemented employee donation matching, time off for volunteering, and group volunteering. To learn more about Profound Impact’s purpose-driven business, take a look at our FY23 Social Impact Report.

Individuals and organizations participating in the 12 Days of Impact can download the 12 Days calendar and share their actions on social media using #12DaysOfImpact.

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ABOUT PROFOUND IMPACT™ CORPORATION 

Based in the Toronto-Waterloo technology corridor, Profound Impact’s AI-powered tool – Research Impact – helps academic and industry researchers find the perfect funding match. With over $300 Billion in research funding opportunities, 100,000s industry partners and 8.8 Million researchers globally, finding the optimal grant for academic and industry innovators is often overwhelming and unnecessarily time-consuming.  More than just a search engine, Research Impact offers automatic, targeted and timely matching.  Profound Impact’s customers include top North American research institutions, universities and industry partners.  CEO and Founder Sherry Shannon-Vanstone is a serial technology entrepreneur with an unparalleled track record.  She has had five successful start-ups and exits in Silicon Valley and Canada, including two IPOs and acquisitions.    

Visit us at www.profoundimpact.com

Connect with us at 

Facebook: @aprofoundimpact

Instagram: @aprofoundimpact 

LinkedIn: Profound Impact Corporation

Twitter: @aprofoundimpact

YouTube: @profoundimpactcorporation

For media inquiries, please contact:

Durrell Communications

media@profoundimpact.com 

CEO Message

Welcome to May’s edition of our Profound Connections newsletter. Over the last month, our team at Profound Impact™ has been busy with the release of our first Social Impact Report, participating in our yearly Earth Day activities, and championing important discussions about supporting women in STEM careers. 

The release of our first annual Social Impact Report was an exciting feat for Profound Impact. As a startup, it can be a challenge to navigate commitment to corporate social responsibility while also acknowledging the financial constraints that come with being a smaller company. It was our goal to evade this limitation and find ways of making a social impact without having to invest immense amounts of money. Many of our activities required no cost whatsoever! The full report detailing the ways in which our team members contributed to social, economic and environmental causes throughout 2021 can be found below.

April 22, 2022 was Earth Day — and each member of the Profound Impact team used this as an opportunity to spend at least 30 minutes doing something to benefit the environment. From planting pollinator gardens to picking up litter at a local park, the highlights of our team’s pursuits are shared in this month’s newsletter.

Finally, I was honoured to be interviewed by the Accelerator Centre’s CEO Jay Krishnan on the inaugural Waterloo Grit podcast, where innovators are called upon to answer the question, “What does the global future of entrepreneurship look like?” Continue reading to learn more and listen to our conversation!

Stay connected with us on social media and through our upcoming Profound Connections newsletters for more information on upcoming events!

Thank you for your ongoing support and engagement,

Sherry Shannon-Vanstone