Profound Impact Achieves Staff Retention of 100% Over Two Years, Releases Social Impact Report and 12 Days of Impact Downloadable Calendar



Profound Impact attributes a staff retention rate of 100% to employee programs driven by purpose

WATERLOO, ON | NOVEMBER 27, 2023 Profound Impact™ Corporation, a local tech company in the Toronto-Waterloo corridor, has reported in its annual Social Impact Report that it has achieved an employee retention rate of 100 percent (zero percent attrition) while growing the team by 33 percent. This employee retention rate is in stark contrast with tech companies globally, where the average attrition rate sits at 13.2 percent. 

“It’s a rarity to see a start-up tech organization embody social impact programs so early in their company journey,” says Renata Rusiniak, who leads People & Purpose programs at Profound Impact. “Our CEO, Sherry Shannon-Vanstone, understands the business value of purpose-driven work and invests accordingly. Her early adoption of programs that support her team to engage with community organizations has created a culture of generosity and as a result, an impressive employee retention rate.” 

The Social Impact Report highlights strategies the Profound Impact team undertook to maintain and improve a positive environment for their employees. Initiatives included monthly team meetings with team-building activities, virtual social events such as cooking sessions conducted through online platforms such as Zoom, team wellness programs such as team volunteering, professional skills and growth support education programs, matching charitable contributions to community organizations, book clubs, and much more.

Profound Impact’s annual ‘12 Days of Impact’ program encouraging generosity and the impact of small acts of kindness upon others, has also helped employees create a meaningful sense of contribution to their community while increasing bonds of collegiality on the job.

“Our 12 Days of Impact campaign provides great examples of easy and inexpensive ways to be kind and generous,” says Dr. Sherry Shannon-Vanstone, the CEO and Founder of Profound Impact. “ We’re encouraging our team members and our whole community to demonstrate the power of many through small acts of kindness that create big impacts in society.” 

Profound Impact’s AI-powered tool, Research Impact, offers automatic, targeted and timely grant matching. The company is also passionate about community, environmental sustainability, and employer-supported volunteerism. In addition to giving back through the 12 Days of Impact, Profound Impact has implemented employee donation matching, time off for volunteering, and group volunteering. To learn more about Profound Impact’s purpose-driven business, take a look at our FY23 Social Impact Report.

Individuals and organizations participating in the 12 Days of Impact can download the 12 Days calendar and share their actions on social media using #12DaysOfImpact.



Based in the Toronto-Waterloo technology corridor, Profound Impact’s AI-powered tool – Research Impact – helps academic and industry researchers find the perfect funding match. With over $300 Billion in research funding opportunities, 100,000s industry partners and 8.8 Million researchers globally, finding the optimal grant for academic and industry innovators is often overwhelming and unnecessarily time-consuming.  More than just a search engine, Research Impact offers automatic, targeted and timely matching.  Profound Impact’s customers include top North American research institutions, universities and industry partners.  CEO and Founder Sherry Shannon-Vanstone is a serial technology entrepreneur with an unparalleled track record.  She has had five successful start-ups and exits in Silicon Valley and Canada, including two IPOs and acquisitions.    

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For media inquiries, please contact:

Scott Hamilton

Durrell Communications 

Meet the Team at these Conferences

You can meet the Profound Impact team at these upcoming October conferences!

The annual THINK Conference is happening October 19-20 at the Design Exchange event venue in Downtown Toronto. Profound Impact’s Brian Romansky, along with Shawna Reibling,  Knowledge Mobilization Officer at Wilfred Laurier University, will present The State of Play for Communicating Research Funding Opportunities to Internal and External Stakeholders: Barriers and Opportunities. Based on interviews and survey data collected from research administrators across Canada in 2021, this session will share the current state of how Research Administrators communicate funding opportunities as well as innovative new ways of solving identified pain points.  Register for the hybrid conference here

CAN-CWiC is the premiere Canadian Computing Conference for Women in Technology, taking place October 21-22 at the Delta Hotels by Marriott Toronto Airport and Conference Centre. Sherry Shannon-Vanstone and Sherryl Petricevic will be introducing Research Impact at the conference and Sohail Ramzan and Renata Rusiniak will participate in the Career Fair to introduce students to employment opportunities at Profound Impact. You can use this link to register by October 10th 

IWD 2021

IWD 2021 Waterloo Region virtual event powered by Profound Impact

Represented in the image above, nearly 400 attendees from four countries participated in the International Women’s Day event hosted on the Profound Impact platform.

Instead of our monthly Profound Connections webinar, this month we hosted the International Women’s Day Waterloo Region virtual event, put on by Women in Communication Technology — Waterloo Region Chapter, exclusively on the Profound Impact platform. Bringing together Waterloo Region community members from all over the tri-cities and townships on our platform allowed for important conversations to happen seamlessly. We hosted nearly 400 registrants and together celebrated the women of our community and the amazing work that they are doing towards ending gender bias and inequality.  

Throughout the all-day event, conversations, affirmations thanking our community through a series of video vignettes, entertainment and musical interludes took place that specifically highlighted women and organizations who have chosen to challenge gender bias and inequity and have helped to create an inclusive world that empowers women and celebrates their achievements.

Speaking remarks were made by incredible women across Waterloo Region involved in various areas of work including science, technology, mentorship, and youth engagement. A few standout remarks include: 

“Everyone can be a mentor to someone else and I think it’s really easy to get caught up in this sort of imposter syndrome of ‘I’m not far enough along in my career to be a mentor or I haven’t got the expertise in this particular area,’ but you do.” 

— Renata Rusiniak, Principal and Founder, Green Horseshoe Solutions

“Take action whether you want to be part of WCT-WR or some other form of mentorship program. Reach out to someone for coffee and push your confidence.” 

— Mansi Baxi, Software Engineer, Manulife

“Some of the best things that make me a strong leader are pieces of my life that I left at home at first.”

— Caitlin Macgregor, Co-Founder & CEO, Plum

“Don’t underestimate yourself. Probe and explore opportunities more before you say no.”

Dr. Deborah MacLatchey, President and Vice-Chancellor, Wilfrid Laurier University

“Take encouragement and run with it.”

Jacqueline Hewson, Vice President and Market Leader, BMO Private Wealth at BMO Wealth Management – Canada

With over six live panel conversations, participants were able to engage in important conversations that revolve around women in our local community. We are grateful for all those who participated and encourage women of all ages to get involved in this empowering and welcoming community. Events like this remind women everywhere how strong we are and the power our voices withhold in unison.