CEO Message

Message from the CEO

May was a month of celebration for the Profound Impact team, our partners and our communities.

I was honoured to be recognized, along with my late husband, Scott Vanstone, renowned mathematician, researcher and co-founder of Certicom Corporation, as a Laureate in the 2024 Waterloo Region Entrepreneur Hall of Fame for our founding of TrustPoint Innovation Technologies. The Entrepreneur Hall of Fame celebrates local business founders who have made a positive, lasting impact in the community and I’m delighted to join this group of innovative leaders.

Profound Impact Corporation was proud to sponsor the 2024 KW Oktoberfest Rogers Women of the Year Awards, an event that celebrated, recognized and paid tribute to the collective accomplishments and of 123 incredible women in the Waterloo Region. As sponsor of the STEM category, we’re pleased to congratulate award recipient Linda Li, an Environmental Engineer and Associate with Dillon Consulting. Linda has contributed to complex and multidisciplinary projects in the area of water, energy, and climate change.

I was pleased to be interviewed by Disruption Magazine Canada to share how Profound Impact leverages AI to provide the perfect match of funding opportunities with academic researchers and corporate partners. You can read about my career journey and the work we’re doing at Profound Impact in this Women in Tech article as well as a feature in the I Am Unbreakable magazine.

Guardian Women, a community built by Guardian Capital Advisors LP to focus on bringing women together to learn from one another, presented a Women Disrupting with Purpose event on May 29, where I participated in a fireside chat with Micha Choi, Client Portfolio Manager at Guardian. It was a pleasure to share stories of my experience as an entrepreneur and philanthropist at this exciting event.

The Profound Impact team was busy connecting with our academic partners in May. Sherryl Petricevic, our Director of Strategic Alliances and Partnerships, presented at CARA 2024 on Revolutionizing Grant Funding Using AI, sharing insights from current users of our Research Impact platform. CARA, the Canadian Association of Research Administrators, serves as the national voice for research administrators in Canada, uniting professionals from diverse roles in this ever-evolving field. We’re proud to have been a part of this informative event, featuring expert panelists and fostering innovation in research administration.

Jacqueline Watty, our Business Development Manager, hosted a round table discussion at the Polytechnics Canada Conference on May 15th. Topics included the challenges and opportunities faced by polytechnics and colleges when it comes to securing funding, working with industry partners and tackling a growing to-do list on a shrinking resource budget.

We’re pleased to introduce you to Joanne McKinley in this month’s Impact Story. Joanne, who is Director of Software Development at Google and Co-Site Lead of Google Waterloo, is an established industry leader, passionate advocate and mentor, recognized innovator, a role model for women in technology and an inspiration for young women considering careers in computer science.

In this month’s Researcher Spotlight, you’ll meet Professor Anita Layton, the Canada 150 Research Chair in Mathematical Biology and Medicine, and Professor of Applied Mathematics, Computer Science, Pharmacy and Biology at the University of Waterloo. Anita has been recognized as an influential figure in applied mathematics research at the interface of mathematical computation and biomedical sciences, has inspired new experimental and clinical studies in the area of renal physiology and associated medical care and has highlighted the importance of gender differences in mathematical models for biological systems.

As we move into June, we look forward to participating in the Collision Conference in Toronto on June 17-20 and the NCURA AI Symposium in Alexandria, VA on June 24.  We look forward to seeing many of you at these events.

As always, thank you for your support and we hope that you enjoy this month’s edition of Profound Connections.

Sherry Shannon-Vanstone

CEO Message

The Profound Impact team is looking forward to announcing the 2023 Impactful Action Award winners on September 14th during Profound Impact Day. This annual virtual event honours the late Professor Scott A. Vanstone and celebrates the impact and legacy of collaboration and innovation developed through the Profound Impact community.  


Profound Impact Day 2023 will commence at 12 noon EDT on Sept. 14th and feature a fireside chat with past Impactful Actions Awards winners Dr. Feridun Hamdullahpur, former president of the University of Waterloo, and Kehkashan Basu M.S.M., Founder of Green Hope Foundation

Learn more about the finalists in both the Young Leaders and Lifetime Achievement categories in this month’s newsletter and register for Profound Impact Day 2023 here.

The Profound Impact team had a productive time at the NCURA (National Council of University Research Administrators) annual meeting in Washington, DC last month. There was tremendous interest in Research Impact and everyone loved the Canadian maple syrup candy! We also conducted a survey of attendees about their areas of concern regarding research funding and industry partnership. We will analyze the responses and make the report available on our website soon.

As Profound Impact continues its growth in the Canadian market and expands into the United States and internationally, we are pleased to announce that the company surpassed our goal of raising $3 million in two tranches this summer, for a total of $3,125,000.  A group of female investors, including many who were first-time investors, led the way for Profound Impact’s pre-seed round of financing, which closed on May 5, 2023 and August 4, 2023 respectively. The participation of first-time female investors sends a clear message of confidence in Profound Impact’s vision and the team’s leadership. 

We’re excited about how we continue to connect great people to do great things and look forward to seeing you at our noon event – Profound Impact Day on September 14.

Thank you for connecting with us and the Profound Impact community!

Sherry Shannon-Vanstone