CEO Message

Welcome to the May edition of Profound Connections. 

In this issue’s Impact Story, you’ll meet Dr. Ronda Frueauff, a 2023 Impactful Action Award nominee whose 40-year career in education focussed on advancing the use of technology in schools, designing creative classroom environments to engage students in experiential learning, mentoring and coaching. Ronda’s love of learning continues in retirement as she conducts research on laughter and how it affects brain growth.

In our Researcher Spotlight, we profile Dr. Kelly Lyons from the University of Toronto. In addition to being recognized for her outstanding research, Kelly is known for her leadership as head of IBM’s Centre for Advanced Studies (CAS) Toronto. At CAS Toronto, Kelly was responsible for applied collaborative research projects with universities across Canada as well as CASCON, Canada’s premier international general computer science conference.

Profound Impact is pleased to announce our strategic partnership with AI Partnerships (AIP) Corporation. Research Impact, our AI-driven platform, uses proprietary and patented AI-powered algorithms to match industry and academic researchers to grant funding in an automatic, targeted and timely manner. We’re excited to partner with AIP and look forward to providing opportunities for AIP’s affiliate network to engage with our platform and add their AI-based research projects to Research Impact’s database.

On May 1, Sherryl Petricevic, Profound Impact’s Director of Strategic Alliances and Partnerships, moderated the panel Unlock Innovation Dollars Through Academia, presented by Innovation Factory. Representatives from BDO Canada, McMaster University, Sheridan College and Mohawk College showcased real-world examples of successful projects and industry/academic partnerships and how companies can successfully access this source of innovation. Sherryl will also participate as a panelist in a discussion on Research Intelligence Solutions at the Canadian Conference on Research Administration, presented by CARA, in Calgary on May 12 – 15.  

The 2024 Oktoberfest Kitchener-Waterloo Women of the Year event will take place on May 23 and we are honoured to sponsor the STEM award for outstanding advancement to the field of Science, Technology, Engineering & Math. Profound Impact team member, Martha Breithaupt is nominated in that category and will also be a keynote speaker at the event. And the innovative Mentoring Circles program offered by the Waterloo Region Chapter of Women in Communications and Technology, an organization I am proud to have co-founded with Sherryl Petricevic, is nominated in the Group Achievement category.

Check out the recently released Lead Like a Woman podcast to hear my views on the importance of being risk-aware rather than risk-averse and how culture, inclusivity, and diversity shape leadership and success in start-ups.

Finally, I’m pleased to announce that my late husband, Dr. Scott Vanstone, renowned mathematician, researcher and co-founder of Certicom Corporation, and I will be recognized by the 2024 Waterloo Region Entrepreneur Hall of Fame laureates at a gala ceremony in Kitchen for co-founding TrustPoint Innovation. 

Thank you for your support and we hope that you enjoy this month’s edition of Profound Connections!

Sherry Shannon-Vanstone

Profound Impact and AI Partnerships Announce Strategic Partnership



Strategic partnership aims to bring new sources of grants and industry partnerships to AI research projects.

TORONTO, ON | April 25, 2024 — Profound Impact™ Corporation (“Profound Impact”), a technology company that has developed an AI-powered researcher-to-funding matching platform, and AI Partnerships Corporation (“AIP”), an affiliate network of Artificial Intelligence (AI) solutions providers and researchers, announce their strategic partnership aimed at efficiently and effectively matching available grant funding with AI-focused companies and researchers looking for non-dilutive project funding.

“Our robust AI-driven platform, Research Impact, uses proprietary and patented AI-powered algorithms to match industry and academic researchers to grant funding in an automatic, targeted and timely manner,” said Sherry Shannon-Vanstone, President & CEO of Profound Impact. “We are excited to partner with AIP as this provides an opportunity for AIP’s affiliate network to add their AI-based research projects to Research Impact’s database and engage with the platform.

“At AIP, we have over 80 Canadian companies in our Affiliate Network and approximately  130 worldwide Affiliates, all engaged in providing SaaS-based AI services or products,” said Dr. Tom Corr, cofounder and CEO of AI Partnerships Corporation. “Our strategic partnership with Profound Impact will allow our Affiliate Network to discover additional funding, as well as the possibility of finding a research partner for their projects.”

The partnership also provides the opportunity for the development and facilitation of interactions and collaboration with industry and academic institutions who are already working with or interested in AI. 

Through the partnership, both organizations will continue to promote the Canadian AI technology ecosystem, increasing their own presence in the robust AI marketplace and concurrently supporting the growth of Canadian AI companies. Additionally, with AIP’s worldwide reach, this partnership will provide the opportunity for an increased impact on the AI ecosystems in the US and globally.


Based in the Toronto-Waterloo technology corridor, Profound Impact’s AI-powered platform – Research Impact – helps academic and industry researchers find the perfect funding match. With over $300 Billion in research funding opportunities, 100,000s industry partners and 25 Million researchers globally, finding the optimal grant for academic and industry innovators is often overwhelming and unnecessarily time-consuming. More than just a search engine, Research Impact offers automatic, targeted and timely matching. Profound Impact’s customers include top North American research institutions, universities and industry partners. CEO and Founder Sherry Shannon-Vanstone is a serial technology entrepreneur with an unparalleled track record. She has had five successful start-ups and exits in Silicon Valley and Canada, including two IPOs and acquisitions. To learn more, visit

For Profound Impact media inquiries, please contact:

Alex Hebert

Durrell Communications

Connect with Profound Impact: 

Facebook: @aprofoundimpact

Instagram: @aprofoundimpact 

LinkedIn: Profound Impact Corporation

Twitter: @aprofoundimpact

YouTube: @profoundimpactcorporation


AI Partnerships Corp. matches small to medium businesses or enterprises with an Affiliate Network of 130+ companies experienced in delivering Artificial Intelligence and Machine Learning-powered solutions to solve various business needs. Whether it is a specific task that needs to be automated to increase revenue or a robust set of processes that reduce costs. Together, AIP and its Affiliates develop  winning strategies for enterprise customers in the Finance, Manufacturing, Healthcare, Retail, Sales and Marketing, Data Science, and other sectors. Learn more at

For AI Partnership Corp. media inquiries, please contact:

AIP Marketing

Connect with AIP:

LinkedIn: AI Partnerships Corp.


Twitter: @AIPartnerships