CEO Message

Welcome to the May edition of Profound Connections. 

In this issue’s Impact Story, you’ll meet Dr. Ronda Frueauff, a 2023 Impactful Action Award nominee whose 40-year career in education focussed on advancing the use of technology in schools, designing creative classroom environments to engage students in experiential learning, mentoring and coaching. Ronda’s love of learning continues in retirement as she conducts research on laughter and how it affects brain growth.

In our Researcher Spotlight, we profile Dr. Kelly Lyons from the University of Toronto. In addition to being recognized for her outstanding research, Kelly is known for her leadership as head of IBM’s Centre for Advanced Studies (CAS) Toronto. At CAS Toronto, Kelly was responsible for applied collaborative research projects with universities across Canada as well as CASCON, Canada’s premier international general computer science conference.

Profound Impact is pleased to announce our strategic partnership with AI Partnerships (AIP) Corporation. Research Impact, our AI-driven platform, uses proprietary and patented AI-powered algorithms to match industry and academic researchers to grant funding in an automatic, targeted and timely manner. We’re excited to partner with AIP and look forward to providing opportunities for AIP’s affiliate network to engage with our platform and add their AI-based research projects to Research Impact’s database.

On May 1, Sherryl Petricevic, Profound Impact’s Director of Strategic Alliances and Partnerships, moderated the panel Unlock Innovation Dollars Through Academia, presented by Innovation Factory. Representatives from BDO Canada, McMaster University, Sheridan College and Mohawk College showcased real-world examples of successful projects and industry/academic partnerships and how companies can successfully access this source of innovation. Sherryl will also participate as a panelist in a discussion on Research Intelligence Solutions at the Canadian Conference on Research Administration, presented by CARA, in Calgary on May 12 – 15.  

The 2024 Oktoberfest Kitchener-Waterloo Women of the Year event will take place on May 23 and we are honoured to sponsor the STEM award for outstanding advancement to the field of Science, Technology, Engineering & Math. Profound Impact team member, Martha Breithaupt is nominated in that category and will also be a keynote speaker at the event. And the innovative Mentoring Circles program offered by the Waterloo Region Chapter of Women in Communications and Technology, an organization I am proud to have co-founded with Sherryl Petricevic, is nominated in the Group Achievement category.

Check out the recently released Lead Like a Woman podcast to hear my views on the importance of being risk-aware rather than risk-averse and how culture, inclusivity, and diversity shape leadership and success in start-ups.

Finally, I’m pleased to announce that my late husband, Dr. Scott Vanstone, renowned mathematician, researcher and co-founder of Certicom Corporation, and I will be recognized by the 2024 Waterloo Region Entrepreneur Hall of Fame laureates at a gala ceremony in Kitchen for co-founding TrustPoint Innovation. 

Thank you for your support and we hope that you enjoy this month’s edition of Profound Connections!

Sherry Shannon-Vanstone